TPO 19 integrated essay
Many consumers ignore commercial advertisements. In response, advertising companies have started using a new tactic, called “buzzing." The advertisers hire people,buzzers,who personally promote (buzz) products to people they know or meet. The key part is that the buzzers do not reveal that they are being paid to promote anything. They behave as though they were just spontaneously praising a product during normal conversation. Buzzing has generated a lot of controversy, and many critics would like to see it banned.
First, the critics complain that consumers should know whether a person praising a product is being paid to praise the product. Knowing this makes a big difference: we expect the truth from people who we believe do not have any motive for misleading us. But with buzzing what you hear is just paid advertising, which may well give a person incorrect information about the buzzed product.
Second, since buzzers pretend they are just private individuals, consumers listen to their endorsements less critically than they should. With advertisements in print or on TV, the consumer is on guard for questionable claims or empty descriptions such as "new and improved." But when consumers do not know they are being lobbied, they may accept claims they would otherwise be suspicious of. This may suit the manufacturers, but it could really harm consumers.
And worst of all is the harmful effect that buzzing is likely to have on social relationships. Once we become aware that people we meet socially may be buzzers with a hidden agenda, we will become less trustful of people in general. So buzzing will result in the spread of mistrust and the expectation of dishonesty.
The reading and the listening are both about a new type of advertising called buzzing. The author believes that buzzing is not a good form of advertising and it should be banned from the marketing world. However, the lecturer thinks this is not true, indeed alternate is correct that buzzing is really a perfect way to promote products and it's trustworthy process.
First of all, the writer claims that most of the time buzzer provide incorrect information about the product to promote it, so it is not good for the consumer and should apply a restriction on them. The speaker, on the other hand, avers that the buzzer really provides correct information to the people. Moreover, he says that the writer might not know the actual process of this marketing. He further informs that the company only select those people who are regular user of that product and know very well about this item, so the buzzers typically provide their own experience on this product.
Secondly, while the author tries to prove that consumers are less conscious during the buzzing advertising than during the traditional advertising and so they might be affected from this, the lecturer disputes this idea. He says that most of the people like to know about the product more when they get chances and that is possible only by this advertising process. He also points out that as a part-time buzzer, he had to describe throrolly to the consumer unless the consumer would not buy the product if they did not well it.
Finally, the author posits that due to this advertising, the buzzer might have to face severe soil interaction problem. He establishes this point by saying that since people know that he is a buzzer, they will be suspicious about him in all situation. This point is challenged by the audio, and the lecturer contends that this advertising increasing the social bonding. He says that since his promoting cell phones are really well, many new consumer like him and believe him. Therefore, this advertising is a fantastic method for promoting the product.
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Transition Words or Phrases used:
also, finally, first, however, if, moreover, really, second, secondly, so, therefore, well, while, first of all, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 10.4613686534 153% => OK
Auxiliary verbs: 7.0 5.04856512141 139% => OK
Conjunction : 9.0 7.30242825607 123% => OK
Relative clauses : 18.0 12.0772626932 149% => OK
Pronoun: 52.0 22.412803532 232% => Less pronouns wanted
Preposition: 37.0 30.3222958057 122% => OK
Nominalization: 6.0 5.01324503311 120% => OK
Performance on vocabulary words:
No of characters: 1707.0 1373.03311258 124% => OK
No of words: 348.0 270.72406181 129% => OK
Chars per words: 4.90517241379 5.08290768461 97% => OK
Fourth root words length: 4.31911543099 4.04702891845 107% => OK
Word Length SD: 2.52867522133 2.5805825403 98% => OK
Unique words: 172.0 145.348785872 118% => OK
Unique words percentage: 0.494252873563 0.540411800872 91% => More unique words wanted or less content wanted.
syllable_count: 513.0 419.366225166 122% => OK
avg_syllables_per_word: 1.5 1.55342163355 97% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 10.0 3.25607064018 307% => Less pronouns wanted as sentence beginning.
Article: 8.0 8.23620309051 97% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 1.0 1.51434878587 66% => OK
Preposition: 1.0 2.5761589404 39% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 15.0 13.0662251656 115% => OK
Sentence length: 23.0 21.2450331126 108% => OK
Sentence length SD: 43.5816475136 49.2860985944 88% => OK
Chars per sentence: 113.8 110.228320801 103% => OK
Words per sentence: 23.2 21.698381199 107% => OK
Discourse Markers: 8.66666666667 7.06452816374 123% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 0.0 4.19205298013 0% => OK
Sentences with positive sentiment : 6.0 4.33554083885 138% => OK
Sentences with negative sentiment : 7.0 4.45695364238 157% => OK
Sentences with neutral sentiment: 2.0 4.27373068433 47% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.359181183952 0.272083759551 132% => OK
Sentence topic coherence: 0.125973756071 0.0996497079465 126% => OK
Sentence topic coherence SD: 0.0578131609941 0.0662205650399 87% => OK
Paragraph topic coherence: 0.231848341991 0.162205337803 143% => OK
Paragraph topic coherence SD: 0.054632782288 0.0443174109184 123% => OK
Essay readability:
automated_readability_index: 13.3 13.3589403974 100% => OK
flesch_reading_ease: 56.59 53.8541721854 105% => OK
smog_index: 3.1 5.55761589404 56% => Smog_index is low.
flesch_kincaid_grade: 11.1 11.0289183223 101% => OK
coleman_liau_index: 11.49 12.2367328918 94% => OK
dale_chall_readability_score: 8.04 8.42419426049 95% => OK
difficult_words: 72.0 63.6247240618 113% => OK
linsear_write_formula: 13.5 10.7273730684 126% => OK
gunning_fog: 11.2 10.498013245 107% => OK
text_standard: 14.0 11.2008830022 125% => OK
What are above readability scores?
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Write the essay in 20 minutes.
Rates: 73.3333333333 out of 100
Scores by essay e-grader: 22.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.