Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas wher

In the above argument the author points out towards the reasons of why nature's way, a chain of stores selling heathy food and other health related products will be successful in the town of Plainsville. The assumptions he states are that firstly, the people of the town are very health conscious as the sales of running shoes and exercise clothing has increased. Secondly the health clubs have a higher number of members than before. Thirdly, the school children will be potential costumers as they have been taught about the importance of exercise from an early age. The conclusion of the argument is that the people of Plainsville, as they are very health conscious, would prefer buying healthy food from a store such as nature's way and hence is an ideal location for the opening of the store to be successful. There is a lack of evidence and the author cannot justify their argument due to poor substantial proof to make it strong.

The first assumption is that as the people of the town buy more number of exercising equipment and clothes they are health conscious and thus would prefer to eat healthy and hence buy health food from nature's way. Many people buy such equipment so as to workout and stay fir but this does not necessarily imply that they would like to buy healthy food products from nature's way. The author could have supported this assumption by providing evidence as a form of survey to estimate the number of people that prefer healthy food products and thus will shop at nature's way. Also it is not proved that people would shop at nature's way and hence an evidence that the town citizen like the products of the chain store would have helped strengthen the argument.

The second assumption is that the number of people that go to health clubs and aerobics or weight training has increased enormously. This does not provide any evidence for the market of the chain store of nature's way. Some people join health clubs for the main reason of recreation and thus may not be interest in eating healthy food from the store. This does not help the sales or market of the products of nature's way.

The third assumption is that the school children of the town can be potential clients as they are required to under go a fitness for life programme helping them inculcating the habit of exercise and teaching them the need to exercise from an early age. This assumption is a weak one and does not help in supporting the argument. Children usually are lovers of fast food and junks and this prefer sugary and fried stuff over the healthy food products. Thus the author could strengthen the argument by providing the evidence with the help of a study of the number of parents that provide their children with healthy food products and limit the intake of junk foods. This study may help in providing a strong market scope for nature's way.

Thus the author could provide strong evidence for the argument stated above and frame it in better way to put across his points. The author could also provide a market survey of the number of existing stores in the same town that already provide health food products and the number of people that shop from the same stores to study the competition and to help build up a strong market base for the successful establishment of the nature's way.