The following appeared as part of a promotional campaign to sell advertising space in the Daily Gazette to grocery stores in the Marston area:
"Advertising the reduced price of selected grocery items in the Daily Gazette will help you increase your sales. Consider the results of a study conducted last month. Thirty sale items from a store in downtown Marston were advertised in The Gazette for four days. Each time one or more of the 30 items was purchased, clerks asked whether the shopper had read the ad. Two-thirds of the 200 shoppers asked answered in the affirmative. Furthermore, more than half the customers who answered in the affirmative spent over $100 at the store."
Discuss how well reasoned you find this argument. In your discussion be sure to analyze the line of reasoning and the use of evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative explanations or counterexamples might weaken the conclusion. You can also discuss what sort of evidence would strengthen or refute the argument, what changes in the argument would make it more logically sound, and what, if anything, would help you better evaluate its conclusion.
Write the essay now!
- The following appeared in the health section of a magazine on trends and lifestyles People who use the artificial sweetener aspartame are better off consuming sugar since aspartame can actually contribute to weight gain rather than weight loss For example 100
- The following appeared in a memorandum from the ElectroWares company's marketing department:"Since our company started manufacturing and marketing a deluxe light bulb six months ago, sales of our eco
- The following appeared as part of an editorial in an industry newsletter:"While trucking companies that deliver goods pay only a portion of highway maintenance costs and no property tax on the highwa
- The following appeared in a memorandum to the work-group supervisors of the GBS Company:"The CoffeeCart beverage and food service located in the lobby of our main office building is not earning enoug
- The following appeared in a magazine article on trends and lifestyles:"In general, people are not as concerned as they were a decade ago about regulating their intake of red meat and fatty cheeses. W 100