The following appeared in a memorandum from the owner of Carlo's Clothing to the staff:
"Since Disc Depot, the music store on the next block, began a new radio advertising campaign last year, its business has grown dramatically, as evidenced by the large increase in foot traffic into the store. While the Disc Depot's owners have apparently become wealthy enough to retire, profits at Carlo's Clothing have remained stagnant for the past three years. In order to boost our sales and profits, we should therefore switch from newspaper advertising to frequent radio advertisements like those for Disc Depot."
Discuss how well reasoned you find this argument. In your discussion be sure to analyze the line of reasoning and the use of evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative explanations or counterexamples might weaken the conclusion. You can also discuss what sort of evidence would strengthen or refute the argument, what changes in the argument would make it more logically sound, and what, if anything, would help you better evaluate its conclusion.
Write the essay now!
Post date | Users | Rates | Link to Content |
---|---|---|---|
2017-07-25 | ShivaniPatel | view |
- The following appeared in a memorandum written by the managing director of the Exeunt Theater Company:"Now that we have moved to a larger theater, we can expect to increase our revenues from ticket s 100
- The following appeared in a memorandum from the ElectroWares company's marketing department:"Since our company started manufacturing and marketing a deluxe light bulb six months ago, sales of our eco
- The following was excerpted from an article in a farming trade publication:"Farmers who switched from synthetic to organic farming last year have seen their crop yields decline. Many of these farmers
- The following appeared in an announcement issued by the publisher of The Mercury, a weekly newspaper:"Since a competing lower-priced newspaper, The Bugle, was started five years ago, The Mercury's ci
- The following appeared as part of an article on trends in television:"A recent study of viewers' attitudes toward prime-time television programs shows that many of the programs that were judged by th