International marketing is sometimes seen as invasive and intrusive. Others argue that it is a necessary and an economical form of education in addition to spreading ideas, language and culture.
Word count : 358
Occasionally, it is observed that international marketing disrupts existing markets in countries. Whereas, some are of the opinion that it is required for affordable education and communication. In my perspective, while it spreads awareness and encourages creativity across nations, it is a stronger force in undermining a countries financial market.
To begin with, International marketing intimidates local producers who abdicate their position in the market because they are not able to compete with well established businesses. Globalization has caused companies to expand their customer base across shores. International marketing enables them to develop a reputation in a foreign country. Consequently, local producers lose a major share of their revenue to global giants who have capital, capacity and quality. For example, until Siemens adequately designed marketing campaign in India, the Indian company Godrej was renowned for its electrical devices such as fridges. The proliferation of Siemens in the Indian market forced Godrej to limit its production units all over India. Hence, international marketing could affect the position of local producers in existing markets, decrease their profits and result in a decline in the economy.
Additionally, consumers pay a cost for a monopoly harbored by international marketing strategies. Advertising campaigns help companies establish a sound position in foreign markets and they quickly become a monopoly, so to benefit higher profit margins, they increase the pricing of products. Moreover, the same quality of products are unattainable by other producers who maintain a similar market rate irrespective of the quality. For instance, Samsung caters to a major market share globally and are priced at a higher range. Whereas, LG which does not produce relatively reliable gadgets, maintains a similar rate in Asian markets. Therefore, at the end of the day, the cost is borne by the consumer.
In conclusion, while international marketing can foster competition, companies that use it as an aid for expansion intrude markets at the cost of other producers, consumers and the economy of a country. This does not mean that international marketing must be avoided entirely but it should be regulated by governments to ensure stability between the different components of an economical system to promote better developments.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2017-10-28 | gb19920408 | 84 | view |
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Grammar and spelling errors:
Line 1, column 323, Rule ID: A_PLURAL[1]
Message: Don't use indefinite articles with plural words. Did you mean 'a country' or simply 'countries'?
Suggestion: a country; countries
..., it is a stronger force in undermining a countries financial market. To begin with, Int...
^^^^^^^^^^^
Line 5, column 537, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...d are priced at a higher range. Whereas, LG which does not produce relatively rel...
^^
Line 7, column 378, Rule ID: ECONOMICAL_ECONOMIC[1]
Message: Did you mean 'economic' (=connected with economy)?
Suggestion: economic
... between the different components of an economical system to promote better developments. ...
^^^^^^^^^^
Line 7, column 428, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... system to promote better developments.
^^^^^
Transition Words or Phrases used:
but, consequently, hence, if, moreover, so, therefore, well, whereas, while, for example, for instance, in conclusion, such as, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 13.1623246493 84% => OK
Auxiliary verbs: 4.0 7.85571142285 51% => OK
Conjunction : 8.0 10.4138276553 77% => OK
Relative clauses : 8.0 7.30460921844 110% => OK
Pronoun: 22.0 24.0651302605 91% => OK
Preposition: 48.0 41.998997996 114% => OK
Nominalization: 11.0 8.3376753507 132% => OK
Performance on vocabulary words:
No of characters: 2033.0 1615.20841683 126% => OK
No of words: 358.0 315.596192385 113% => OK
Chars per words: 5.67877094972 5.12529762239 111% => OK
Fourth root words length: 4.34981470047 4.20363070211 103% => OK
Word Length SD: 3.18538770948 2.80592935109 114% => OK
Unique words: 207.0 176.041082164 118% => OK
Unique words percentage: 0.578212290503 0.561755894193 103% => OK
syllable_count: 660.6 506.74238477 130% => OK
avg_syllables_per_word: 1.8 1.60771543086 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Article: 4.0 2.52805611222 158% => OK
Subordination: 3.0 2.10420841683 143% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 5.0 4.76152304609 105% => OK
Performance on sentences:
How many sentences: 18.0 16.0721442886 112% => OK
Sentence length: 19.0 20.2975951904 94% => OK
Sentence length SD: 45.3160370054 49.4020404114 92% => OK
Chars per sentence: 112.944444444 106.682146367 106% => OK
Words per sentence: 19.8888888889 20.7667163134 96% => OK
Discourse Markers: 7.83333333333 7.06120827912 111% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 4.0 5.01903807615 80% => OK
Sentences with positive sentiment : 6.0 8.67935871743 69% => OK
Sentences with negative sentiment : 4.0 3.9879759519 100% => OK
Sentences with neutral sentiment: 8.0 3.4128256513 234% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.153227545628 0.244688304435 63% => OK
Sentence topic coherence: 0.050813200348 0.084324248473 60% => OK
Sentence topic coherence SD: 0.0397221466791 0.0667982634062 59% => OK
Paragraph topic coherence: 0.106352562859 0.151304729494 70% => OK
Paragraph topic coherence SD: 0.0336514466841 0.056905535591 59% => OK
Essay readability:
automated_readability_index: 15.3 13.0946893788 117% => OK
flesch_reading_ease: 35.27 50.2224549098 70% => OK
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 13.1 11.3001002004 116% => OK
coleman_liau_index: 15.66 12.4159519038 126% => OK
dale_chall_readability_score: 10.22 8.58950901804 119% => OK
difficult_words: 128.0 78.4519038076 163% => OK
linsear_write_formula: 11.0 9.78957915832 112% => OK
gunning_fog: 9.6 10.1190380762 95% => OK
text_standard: 11.0 10.7795591182 102% => OK
What are above readability scores?
---------------------
Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.