Explain how the example of the television advertisement for pots and pans from the lecture illustrates the technique of refute-and-persuade.
Refute-and-Persuade
Sometimes companies realize that consumers may have developed a negative impression of a product. One way in which they can resolve this problem is by using an advertising technique known as refute-and-persuade. Refute-and-persuade means that in advertising a product, the company first indicates its awareness of the product's disadvantage. But then the company refutes or challenges that disadvantage by demonstrating how the advantage of buying and using the product makes up for any limitation it may have. In this way, companies can persuade consumers to purchase a product despite its drawbacks.
| Post dates | Users | rates | Contents |
|---|---|---|---|
| 2019-09-25 | Seema Modak | 66.00 | Check this speaking |
| 2018-07-17 | Elena Cristina | 81.00 | Check this speaking |
| 2018-07-17 | Elena Cristina | 76.00 | Check this speaking |
- The woman expresses her opinion of the university's new policy. State her opinion and explain the reasons she gives for holding that opinion. 63
- Briefly summarize the woman’s problem, then state which solution you would recommend .Explain the reasons for your recommendation. 80
- Using the example of the albatross and the fulmar, explain two special adaptations that have developed to help seabirds find food. 66
- Some people prefer to listen to audio books. Others like to read printed books. Which do you prefer? Give reasons to explain your preference. 66
- Do you agree or disagree with the following statement? To protect the health of young children, advertisements for candy and junk food should not be shown on television. Use specific reasons and details in your response. 60
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on vocabulary words:
No of characters: 591.0 592.248995984 100% => OK
No of words: 153.0 155.574297189 98% => More words wanted. You may: choose simpler words or speak faster or remove hesitations or remove long pauses, and fully use the time, do NOT save one or two seconds.
Chars per words: 3.86274509804 3.80514564318 102% => OK
Fourth root words length: 3.51700396316 3.525876923 100% => OK
Word Length SD: 1.85083914383 1.79077849142 103% => OK
Unique words: 98.0 93.7148594378 105% => OK
Unique words percentage: 0.640522875817 0.604071249207 106% => OK
Syllable count: 181.8 185.844578313 98% => OK
Avg_syllables_per_word: 1.2 1.19417670683 100% => OK
Performance on coherence:
Topic speech coherence ratio: 0.037863236369 0.0650381309087 58% => OK
Acoustic performance on paragraphs:
How many acoustic paragraphs: 5.0 4.35341365462 115% => OK
Average paragraph length: 30.6 68.503853103 45% => The average paragraph length is low.
STD paragraph length: 22.9921725811 21.3332995233 108% => OK
Average paragraph duration: 11.826 25.9943957902 45% => OK
STD paragraph duration: 8.02201620542 7.84667146824 102% => OK
Acoustic performance on sentences:
How many acoustic sentences: 29.0 42.0642570281 69% => OK
Average acoustic sentence length: 5.27586206897 4.02192344571 131% => OK
STD acoustic sentence length: 4.44814220596 3.1217529195 142% => OK
Average acoustic sentences duration: 1.94689655172 1.45093177766 134% => OK
STD acoustic sentences duration: 1.22934269919 0.99851816184 123% => OK
Acoustic performance on acoustic silence:(An acoustic silence means a little pause between two or more words)
How many acoustic silence: 28.0 39.0421686747 72% => OK
Total acoustic silence duration: 6.64 7.12997991968 93% => OK
Average acoustic silence duration: 0.237142857143 0.185688545393 128% => Maybe the pauses are too long.
STD acoustic silence duration: 0.19386772263 0.155154303396 125% => OK
Acoustic performance on acoustic words:
Total word duration: 48.32 47.1480722892 102% => OK
Average word duration: 0.315816993464 0.305395592593 103% => OK
STD word duration: 0.181823064102 0.189427763521 96% => OK
Disfluencies: like hesitations, or 'ehn' or taking a long time to pronounce a word:
How many disfluencies: 11.0 7.94979919679 138% => It may have 'ehn' in the speaking, or it has hesitations or overlapping speeches.
Total_disfluencies_duration: 8.32 6.2937751004 132% => Somehow the hesitation is serious.
Total acoustic noise duration: 2.31 3.39508032129 68% => OK
Acoustic rates:
Total speech duration: 59.13 59.7592369478 99% => OK
Compare to expected duration: 0.9855 0.995987282463 99% => OK
Rate of silence: 0.473532893624 0.656000678711 72% => OK
Rate of speech: 2.58751902588 2.60215298798 99% => OK
Rate of speech by unique words: 1.65736512768 1.56821927147 106% => OK
Rate of word duration by unique words: 2.02814569536 1.99336655568 102% => OK
Average articulation rates: 0.290138281046 0.317803793328 91% => OK
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Rates: 76.6666666667 out of 100
Scores by speech e-grader: 23.0 Out of 30
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Note: the speech e-grader does NOT examine the meaning of words and ideas.