The following appeared in a memo from the vice president of marketing at Dura-Sock, Inc.
"A recent study of our customers suggests that our company is wasting the money it spends on its patented Endure manufacturing process, which ensures that our socks are strong enough to last for two years. We have always advertised our use of the Endure process, but the new study shows that despite our socks' durability, our average customer actually purchases new Dura-Socks every three months. Furthermore, our customers surveyed in our largest market, northeastern United States cities, say that they most value Dura-Socks' stylish appearance and availability in many colors. These findings suggest that we can increase our profits by discontinuing use of the Endure manufacturing process.“
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
In the memo, the author argues that Dura-Sock should less their investment in their Endure manufacturing precess in order to increase their profit. It seems convincing at first glance, however, weak assumption leads me to question the credibility of the argument.
First, the recent study must be analized in detail, we do not know whether it is credible or not. The author should fathom the study with which group of customers converted it and how many number of them participated in. Moreover, exact number of money which is considered as wasted should be afforded, also. It is quite hasty to judge by the study that Dura-Sock has been wasting their money with their Endure process.
Second, the author should give more reliable assumption with the survey on largemarket which is located in northeastern United States cities. It is plausible that largest market could affect the significant income of the company, although, the largest market can not be generalized as the whole nation. Customers of northeastern United States might prefer design to durablilty but it does not mean that they the customers in the other sides of nation also share their favor. Therefore, the socks company could not make profit by blindly follow the result of the survey.
Finally, the more detail assumption should be given by the author on the most value Dura-Socks’. Their customers might appeared to prefer stylish socks than durable socks but it should be assured that not all suvey does show the truth. We can assume that cutomers still prefer the durable socks through the recent study. If company reduce their investment in Endure manufaturing and it cause the income with durable socks, even though good appearence of the socks. It is likely that customers might have found more stylish socks because they are satisfied with the durability.
In summary, the weakness of assumption compromise the author’s argument in many grounds. To bolster, the more specific and detail assumption should be considered and affored to the argument.
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Comments
Essay evaluation report
Sentence: First, the recent study must be analized in detail, we do not know whether it is credible or not.
Error: analized Suggestion: No alternate word
Sentence: Second, the author should give more reliable assumption with the survey on largemarket which is located in northeastern United States cities.
Error: largemarket Suggestion: No alternate word
Sentence: Customers of northeastern United States might prefer design to durablilty but it does not mean that they the customers in the other sides of nation also share their favor.
Error: durablilty Suggestion: durability
Sentence: Their customers might appeared to prefer stylish socks than durable socks but it should be assured that not all suvey does show the truth.
Error: suvey Suggestion: survey
Sentence: We can assume that cutomers still prefer the durable socks through the recent study.
Error: cutomers Suggestion: customers
Sentence: If company reduce their investment in Endure manufaturing and it cause the income with durable socks, even though good appearence of the socks.
Error: appearence Suggestion: appearance
Error: manufaturing Suggestion: manufacturing
Sentence: To bolster, the more specific and detail assumption should be considered and affored to the argument.
Error: affored Suggestion: afford
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argument 1 -- not OK
argument 2 -- OK
argument 3 -- not OK
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Attribute Value Ideal
Final score: 2.0 out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 8 2
No. of Sentences: 17 15
No. of Words: 331 350
No. of Characters: 1658 1500
No. of Different Words: 167 200
Fourth Root of Number of Words: 4.265 4.7
Average Word Length: 5.009 4.6
Word Length SD: 2.488 2.4
No. of Words greater than 5 chars: 128 100
No. of Words greater than 6 chars: 76 80
No. of Words greater than 7 chars: 51 40
No. of Words greater than 8 chars: 35 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.471 21.0
Sentence Length SD: 4.381 7.5
Use of Discourse Markers (%): 0.647 0.12
Sentence-Text Coherence: 0.328 0.35
Sentence-Para Coherence: 0.579 0.50
Sentence-Sentence Coherence: 0.102 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 185, Rule ID: MANY_NN[1]
Message: Possible agreement error. The noun number seems to be countable; consider using: 'many numbers'.
Suggestion: many numbers
...group of customers converted it and how many number of them participated in. Moreover, exac...
^^^^^^^^^^^
Line 3, column 304, Rule ID: ALSO_SENT_END[1]
Message: 'Also' is not used at the end of the sentence. Use 'as well' instead.
Suggestion: as well
...onsidered as wasted should be afforded, also. It is quite hasty to judge by the stud...
^^^^
Line 7, column 392, Rule ID: IT_VBZ[1]
Message: Did you mean 'causes'?
Suggestion: causes
...nvestment in Endure manufaturing and it cause the income with durable socks, even tho...
^^^^^
Transition Words or Phrases used:
also, but, finally, first, however, if, moreover, second, so, still, therefore, in summary
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 30.0 28.8173652695 104% => OK
Preposition: 39.0 55.5748502994 70% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 1717.0 2260.96107784 76% => OK
No of words: 331.0 441.139720559 75% => More content wanted.
Chars per words: 5.18731117825 5.12650576532 101% => OK
Fourth root words length: 4.26537283232 4.56307096286 93% => OK
Word Length SD: 2.64952099117 2.78398813304 95% => OK
Unique words: 172.0 204.123752495 84% => More unique words wanted.
Unique words percentage: 0.519637462236 0.468620217663 111% => OK
syllable_count: 520.2 705.55239521 74% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 25.9391088945 57.8364921388 45% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 101.0 119.503703932 85% => OK
Words per sentence: 19.4705882353 23.324526521 83% => OK
Discourse Markers: 5.29411764706 5.70786347227 93% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.206965605094 0.218282227539 95% => OK
Sentence topic coherence: 0.0697740718329 0.0743258471296 94% => OK
Sentence topic coherence SD: 0.046345660078 0.0701772020484 66% => OK
Paragraph topic coherence: 0.110229977762 0.128457276422 86% => OK
Paragraph topic coherence SD: 0.0576128678032 0.0628817314937 92% => OK
Essay readability:
automated_readability_index: 12.7 14.3799401198 88% => Automated_readability_index is low.
flesch_reading_ease: 52.19 48.3550499002 108% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 12.82 12.5979740519 102% => OK
dale_chall_readability_score: 8.4 8.32208582834 101% => OK
difficult_words: 80.0 98.500998004 81% => More difficult words wanted.
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 62.5 out of 100
Scores by essay e-grader: 3.75 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.