According to a recent report by our marketing department, during the past year, fewer people attended Super Screen produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the last year. Clearly, the content of these reviews is not reaching enough of our prospective viewers. Thus, the problem lies not in the quality of our movies but with public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater quantity of its budget next year to reaching the public through advertising.
The memo interpreted that the reason caused fewer poeple attending Super Screen-produced movies than last year is because of the public's lack of awareness that movies of good quality are available; therefore, they should allocate more budget next year to reaching the public through advertising. There are couple flaws in the director's memo, before making a further research, the company should not blindly spend more money on advertising.
First, as it memtioned in the memo, the percentage of positive reviews is increased. However, does the percentage increase necessarily mean the overall customer's rating increase. What if previously there are 100 reviews with 70 positive reviews, but right now there are only 10 reviews with 8 positive reviews. The perfectage increasement won't be able to support the point that the quality of the movie is getting better. Unless with the support of a bigger sample, like 1000 viewers or even more, the company can't just say that they provided good quality movies. Also, the customers won't simply take their words without more data to support their opinion.
Futhermore, the percentage of positive reviews only increased for specific movies. Therefore, nothing can be conclude from the the percentage increasement unless the comprehensive review report about all the movie being produced last year is available. For example, if the company produced overall 20 movies last year, with only three movies have percentage increasement in positive reviews and the rest of them all received negative reviews. Then it is reasonable to believe that there are actually some issues with the quality of the movie instead of the way they advertising.
Last but not least, there is no evidence indicates that public didn't aware of the movie. There are many reasons that can lead to the decreasement of audience and lack of awareness can be one of them, but there are other reasons may also contribute to audience choice. For example, there are new entertainment substitues that attracts audience away from the movies; there might be another company which made a better movie at the same time and the customers decided to see that movie, etc. Therefore, it's better for the company to send out a a questionnaire to ask customers what exactly is the reason made them switch their choice instead of interpreting based on the incomplete data.
Based on analysis, it is reasonable to believe that a comprehensive research regards those questions listed above are necessary in order to make a sound decision.
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Comments
Essay evaluation report
also need to argue:
Super Screen should therefore allocate a greater quantity of its budget next year to reaching the public through advertising.
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Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 413 350
No. of Characters: 2088 1500
No. of Different Words: 205 200
Fourth Root of Number of Words: 4.508 4.7
Average Word Length: 5.056 4.6
Word Length SD: 2.654 2.4
No. of Words greater than 5 chars: 154 100
No. of Words greater than 6 chars: 118 80
No. of Words greater than 7 chars: 74 40
No. of Words greater than 8 chars: 47 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.812 21.0
Sentence Length SD: 14.041 7.5
Use of Discourse Markers (%): 0.688 0.12
Sentence-Text Coherence: 0.334 0.35
Sentence-Para Coherence: 0.567 0.50
Sentence-Sentence Coherence: 0.107 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 327, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'directors'' or 'director's'?
Suggestion: directors'; director's
...ertising. There are couple flaws in the directors memo, before making a further research,...
^^^^^^^^^
Line 3, column 511, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
... 1000 viewers or even more, the company cant just say that they provided good qualit...
^^^^
Line 5, column 124, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
...Therefore, nothing can be conclude from the the percentage increasement unless the comp...
^^^^^^^
Line 5, column 124, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
...Therefore, nothing can be conclude from the the percentage increasement unless the comp...
^^^^^^^
Line 7, column 64, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...re is no evidence indicates that public didnt aware of the movie. There are many reas...
^^^^^
Line 7, column 540, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: a
... its better for the company to send out a a questionnaire to ask customers what exa...
^^^
Line 7, column 540, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
... its better for the company to send out a a questionnaire to ask customers what e...
^
Line 7, column 540, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'a' or 'a' is left.
Suggestion: a; a
... its better for the company to send out a a questionnaire to ask customers what exa...
^^^
Line 9, column 53, Rule ID: A_UNCOUNTABLE[3]
Message: Uncountable nouns are usually not used with an indefinite article. Use simply 'comprehensive research'.
Suggestion: comprehensive research
...lysis, it is reasonable to believe that a comprehensive research regards those questions listed above ar...
^^^^^^^^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
actually, also, but, first, however, if, may, so, then, therefore, for example
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 48.0 55.5748502994 86% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2130.0 2260.96107784 94% => OK
No of words: 410.0 441.139720559 93% => More content wanted.
Chars per words: 5.19512195122 5.12650576532 101% => OK
Fourth root words length: 4.49982852243 4.56307096286 99% => OK
Word Length SD: 2.72209108829 2.78398813304 98% => OK
Unique words: 212.0 204.123752495 104% => OK
Unique words percentage: 0.517073170732 0.468620217663 110% => OK
syllable_count: 679.5 705.55239521 96% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 55.5211858314 57.8364921388 96% => OK
Chars per sentence: 125.294117647 119.503703932 105% => OK
Words per sentence: 24.1176470588 23.324526521 103% => OK
Discourse Markers: 4.58823529412 5.70786347227 80% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.253692809321 0.218282227539 116% => OK
Sentence topic coherence: 0.0783307219813 0.0743258471296 105% => OK
Sentence topic coherence SD: 0.0890484980453 0.0701772020484 127% => OK
Paragraph topic coherence: 0.12841954574 0.128457276422 100% => OK
Paragraph topic coherence SD: 0.108852092815 0.0628817314937 173% => OK
Essay readability:
automated_readability_index: 15.1 14.3799401198 105% => OK
flesch_reading_ease: 38.66 48.3550499002 80% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.8 12.197005988 113% => OK
coleman_liau_index: 13.18 12.5979740519 105% => OK
dale_chall_readability_score: 8.29 8.32208582834 100% => OK
difficult_words: 90.0 98.500998004 91% => OK
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 83.33 out of 100
Scores by essay e-grader: 5.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.