The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
The audience usually considers a lot of factors before deciding to spend their money and watch a movie in the theatres. Some of these factors are, the duration of a movie, the actors that star in the movie, the genre of the movie and so on. Therefore to assume that people didn't turn up to watch Super Screen-produced movies only due to lack of publicity would be very premature.
One very important possibility that the advertising director fails to consider is that other production houses might have produced movies that appeal better to the audience than the ones their production company produced. Moreover, if the release dates of these other movies would have been in close proximity to the Super Scree-produced movies, their tickets would have naturally been sold lesser than expected.
Thus it is important to mention about the release of other popular movies of the year to strengthen the argument.
The genre of the movies might also have been a major factor that led to the undoing of movies that Super Screen Production company produced. Although, the critics might rate a particular movie highly, two movies of different genres cannot be compared and thus the genre and not the quality of the movies might have been what led to the tickets of the movies remaining unsold. For instance, the fried noodles in one restaurant can easily be compred to the fried noodles of the other's but it would not be possible to compare a hamburger with fried noodles. In this scenario, a person that prefers chinese cousine would choose fried noodles over the option of the burger and vice-versa. Thus mentioning how popular the genre of the movies was among the viewers would be key to strengthen the argument.
Recently, there has been a surge in the number of online platforms that boast a collection of a variety of movies and critically acclaimed television series to choose from. Keeping in mind the increasing success of these services, it would be only fair to assume that rather than going thought the trouble of going to the theatre, people prefer to enjoy their favourite television series and movies at home. Thus, factors like these should not be neglected, and commenting on the number of people that watched movies in theatres this year as ccompred to the previous year might prove helpful to strengthen the argument.
The movie's genre, the rise of online movie platforms and the quality of movies produced by other production companies are all factors that are extremely necessary to account for the success of a movie in the theatres. Thus it is important to consider these factors before concluding that the greater share of the companies budget must be used to reach the public through advertising.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 460 350
No. of Characters: 2222 1500
No. of Different Words: 203 200
Fourth Root of Number of Words: 4.631 4.7
Average Word Length: 4.83 4.6
Word Length SD: 2.482 2.4
No. of Words greater than 5 chars: 165 100
No. of Words greater than 6 chars: 115 80
No. of Words greater than 7 chars: 72 40
No. of Words greater than 8 chars: 44 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 28.75 21.0
Sentence Length SD: 6.805 7.5
Use of Discourse Markers (%): 0.625 0.12
Sentence-Text Coherence: 0.373 0.35
Sentence-Para Coherence: 0.615 0.50
Sentence-Sentence Coherence: 0.116 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 242, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
...ovie, the genre of the movie and so on. Therefore to assume that people didnt turn up to ...
^^^^^^^^^
Line 1, column 274, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
... so on. Therefore to assume that people didnt turn up to watch Super Screen-produced ...
^^^^^
Line 3, column 295, Rule ID: CLOSE_SCRUTINY[1]
Message: Use simply 'proximity'.
Suggestion: proximity
...f these other movies would have been in close proximity to the Super Scree-produced movies, the...
^^^^^^^^^^^^^^^
Line 4, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...urally been sold lesser than expected. Thus it is important to mention about the re...
^^^^
Line 6, column 30, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...gument. The genre of the movies might also have been a major factor that led t...
^^
Line 10, column 5, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'movies'' or 'movie's'?
Suggestion: movies'; movie's
...pful to strengthen the argument. The movies genre, the rise of online movie platfor...
^^^^^^
Line 10, column 219, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...the success of a movie in the theatres. Thus it is important to consider these facto...
^^^^
Transition Words or Phrases used:
also, but, if, moreover, so, then, therefore, thus, for instance
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 28.0 28.8173652695 97% => OK
Preposition: 72.0 55.5748502994 130% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 2269.0 2260.96107784 100% => OK
No of words: 459.0 441.139720559 104% => OK
Chars per words: 4.94335511983 5.12650576532 96% => OK
Fourth root words length: 4.62863751936 4.56307096286 101% => OK
Word Length SD: 2.54364179555 2.78398813304 91% => OK
Unique words: 205.0 204.123752495 100% => OK
Unique words percentage: 0.446623093682 0.468620217663 95% => OK
syllable_count: 700.2 705.55239521 99% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 28.0 22.8473053892 123% => The Avg. Sentence Length is relatively long.
Sentence length SD: 43.4827102852 57.8364921388 75% => OK
Chars per sentence: 141.8125 119.503703932 119% => OK
Words per sentence: 28.6875 23.324526521 123% => OK
Discourse Markers: 4.0 5.70786347227 70% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.224508250063 0.218282227539 103% => OK
Sentence topic coherence: 0.082283402695 0.0743258471296 111% => OK
Sentence topic coherence SD: 0.0593220598002 0.0701772020484 85% => OK
Paragraph topic coherence: 0.122863396412 0.128457276422 96% => OK
Paragraph topic coherence SD: 0.0236677550011 0.0628817314937 38% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 16.2 14.3799401198 113% => OK
flesch_reading_ease: 51.52 48.3550499002 107% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 11.96 12.5979740519 95% => OK
dale_chall_readability_score: 8.29 8.32208582834 100% => OK
difficult_words: 95.0 98.500998004 96% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 13.2 11.1389221557 119% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.