Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.
The statement mentions that the time given to national news in the late night hours was more than the time devoted to local and weather news. This new schedule has been followed from the past year. To conclude that this is the reason why the advertisers are cancelling their contracts would be precipitous. One year is too short a timescale to completely revamp the news schedule. The business manager of the television station need to give some more time for the new schedule to take place before taking the hasty decisions of changing the schedule again. Also changing the schedule within one year might also bring some doubt in the minds of the advertisers and the producers of the television station. It would show that the manager is too capricious and not at all clear headed.
The reason the local business stopped advertising contracts may also be because of business revenues falling down. Also is there any guarantee that devoting more time to the local business news would bring back the local business advertisers to renew their contracts. What if on devoting less time to national news, the national business rescinds their advertising contracts with the television station? This would spell doom to the television station as the national business are usually more industrious than their local counterpart. Taking such quick decisions over data collected over such a short timespan would be seen as incompetence by the producers. Such regular changes to the news broadcast schedules might also put off the viewers and bring doubt in the minds of the existing advertisers.
Hence, it is imperative that more time is given to the national news and weather, look for more signs of revenue generated over the next few years. If the pattern continues, that is, the local business advertisers are pulling out of their contracts, only then a decision regarding the scheduling needs to be taken. A stable business model always brings more confidence to the advertisers than an unstable one.
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- The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in a 29
Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 331 350
No. of Characters: 1641 1500
No. of Different Words: 159 200
Fourth Root of Number of Words: 4.265 4.7
Average Word Length: 4.958 4.6
Word Length SD: 2.559 2.4
No. of Words greater than 5 chars: 102 100
No. of Words greater than 6 chars: 91 80
No. of Words greater than 7 chars: 72 40
No. of Words greater than 8 chars: 40 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.688 21.0
Sentence Length SD: 5.643 7.5
Use of Discourse Markers (%): 0.438 0.12
Sentence-Text Coherence: 0.363 0.35
Sentence-Para Coherence: 0.495 0.50
Sentence-Sentence Coherence: 0.094 0.07
Number of Paragraphs: 3 5
Grammar and spelling errors:
Line 1, column 329, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ld be precipitous. One year is too short a timescale to completely revamp the new...
^^
Line 1, column 559, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...cisions of changing the schedule again. Also changing the schedule within one year m...
^^^^
Line 3, column 116, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...ause of business revenues falling down. Also is there any guarantee that devoting mo...
^^^^
Line 5, column 346, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...be taken. A stable business model always brings more confidence to the advertiser...
^^
Line 5, column 397, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...re confidence to the advertisers than an unstable one.
^^
Transition Words or Phrases used:
also, hence, if, look, may, regarding, so, then
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 5.0 11.1786427146 45% => More conjunction wanted.
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 16.0 28.8173652695 56% => OK
Preposition: 39.0 55.5748502994 70% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1671.0 2260.96107784 74% => OK
No of words: 331.0 441.139720559 75% => More content wanted.
Chars per words: 5.04833836858 5.12650576532 98% => OK
Fourth root words length: 4.26537283232 4.56307096286 93% => OK
Word Length SD: 2.61289311157 2.78398813304 94% => OK
Unique words: 162.0 204.123752495 79% => More unique words wanted.
Unique words percentage: 0.489425981873 0.468620217663 104% => OK
syllable_count: 516.6 705.55239521 73% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 33.1364956468 57.8364921388 57% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 104.4375 119.503703932 87% => OK
Words per sentence: 20.6875 23.324526521 89% => OK
Discourse Markers: 2.9375 5.70786347227 51% => More transition words/phrases wanted.
Paragraphs: 3.0 5.15768463074 58% => More paragraphs wanted.
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.266163503861 0.218282227539 122% => OK
Sentence topic coherence: 0.101668703808 0.0743258471296 137% => OK
Sentence topic coherence SD: 0.108817115792 0.0701772020484 155% => OK
Paragraph topic coherence: 0.192690123567 0.128457276422 150% => OK
Paragraph topic coherence SD: 0.0597405245075 0.0628817314937 95% => OK
Essay readability:
automated_readability_index: 12.7 14.3799401198 88% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 12.01 12.5979740519 95% => OK
dale_chall_readability_score: 7.73 8.32208582834 93% => OK
difficult_words: 65.0 98.500998004 66% => More difficult words wanted.
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 8.0 11.9071856287 67% => The average readability is low. Need to imporve the language.
What are above readability scores?
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Minimum four paragraphs wanted.
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.