"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
The author concludes that a greater share of budget needs to be allocated by the management of the Super Screen Movie Production Company for its movies so that they can be advertised to bring a larger crowd to watch these good quality movies. To justify this conclusion the author notes that the the number of movie-goers going to the Super Screen-produced movies has the reduced the past year as compared to the other years and still the movies have had an increase in the number of positive reviews.This argument is logically unconvincing in several respects.
First, part of the conclusion that the advertising will increase the number of people watching the movie, assumes the questionable assumption that the movies are really good in the first place and they will appeal to a larger audience.Usually, movies are reviewed and watched based on the demographic that they serve and not all movies will be everyone's cup of tea.It is entirely possible that here in this case the movies are watched by people who just want to support the particular actor or director and are leaving good reviews to encourage them.The quality of the movies depends on various variables and the argument does not state how many reviews were taken from the average viewer and how many from established critics.The review from hardcore fans of the actor or the other members involved does not produce a very disinterested review on the quality.Hence, the author's generalization is unreliable.
Second the author assumes that the decrease in the number of people watching is only because of the limitations in the advertising.This assumption is unwarranted.It is equally possible that the movies are being released only in a limited number theatres as compared to the other years.Also the amount or percentage of the decrease while compared to rest of the years is not clearly mentioned.Hence, it is presumptuous to conclude that advertising alone can increase the population as the theatres also matter.
Finally the author also says that the quality of the movies is good by taking into account the positive reviews received but even if the quality of the movies are good , other things like the ticket prices also come into the picture.If the ticket prices were exorbitantly higher this past year as compared to the rest of the years then, this could be a very valid cause for the dip in the number people going to the theatres.This also could mean that only hardcore fans of these movies went despite the high prices.
In sum, the argument is defective mainly because the reduction in the number of people going the Super Screen-produced movies but increase in the good reviews does not provide support to the conclusion that by spending more of the budget on the advertising will surely attract more people to the movie screenings.To strengthen this argument, the author must, at the very least provide support to the assumptions stated above.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-10-28 | MAHYAR VAFAEI | 79 | view |
| 2019-10-09 | SIAN | 58 | view |
| 2019-08-31 | ShwetaKumaran | 66 | view |
| 2019-08-12 | deepika273 | 50 | view |
| 2019-01-08 | sina1995 | 66 | view |
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- "The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies 50
Grammar and spelling errors:
Line 1, column 293, Rule ID: ENGLISH_WORD_REPEAT_RULE
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Suggestion: the
...y this conclusion the author notes that the the number of movie-goers going to the Supe...
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Suggestion: the; the
...y this conclusion the author notes that the the number of movie-goers going to the Supe...
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...as the reduced the past year as compared to the other years and still the movies ...
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Suggestion: This
...rease in the number of positive reviews.This argument is logically unconvincing in s...
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Suggestion: Usually
...d they will appeal to a larger audience.Usually, movies are reviewed and watched based ...
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Suggestion: It
...all movies will be everyones cup of tea.It is entirely possible that here in this ...
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Suggestion: The
... leaving good reviews to encourage them.The quality of the movies depends on variou...
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...r and how many from established critics.The review from hardcore fans of the actor ...
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Suggestion: Hence
...ery disinterested review on the quality.Hence, the authors generalization is unreliab...
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...rested review on the quality.Hence, the authors generalization is unreliable. Second...
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...e of the limitations in the advertising.This assumption is unwarranted.It is equally...
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...ertising.This assumption is unwarranted.It is equally possible that the movies are...
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...theatres as compared to the other years.Also the amount or percentage of the decreas...
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...theatres as compared to the other years.Also the amount or percentage of the decreas...
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...t of the years is not clearly mentioned.Hence, it is presumptuous to conclude that ad...
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...ulation as the theatres also matter. Finally the author also says that the quality o...
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...en if the quality of the movies are good , other things like the ticket prices als...
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...icket prices also come into the picture.If the ticket prices were exorbitantly hig...
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...the number people going to the theatres.This also could mean that only hardcore fans...
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Suggestion: To
...act more people to the movie screenings.To strengthen this argument, the author mu...
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Transition Words or Phrases used:
also, but, finally, first, hence, if, really, second, so, still, then, while, in the first place
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.5258426966 118% => OK
Auxiliary verbs: 9.0 12.4196629213 72% => OK
Conjunction : 12.0 14.8657303371 81% => OK
Relative clauses : 14.0 11.3162921348 124% => OK
Pronoun: 31.0 33.0505617978 94% => OK
Preposition: 67.0 58.6224719101 114% => OK
Nominalization: 12.0 12.9106741573 93% => OK
Performance on vocabulary words:
No of characters: 2451.0 2235.4752809 110% => OK
No of words: 487.0 442.535393258 110% => OK
Chars per words: 5.03285420945 5.05705443957 100% => OK
Fourth root words length: 4.69766713281 4.55969084622 103% => OK
Word Length SD: 2.85113896227 2.79657885939 102% => OK
Unique words: 208.0 215.323595506 97% => OK
Unique words percentage: 0.427104722793 0.4932671777 87% => More unique words wanted or less content wanted.
syllable_count: 769.5 704.065955056 109% => OK
avg_syllables_per_word: 1.6 1.59117977528 101% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 6.24550561798 112% => OK
Article: 6.0 4.99550561798 120% => OK
Subordination: 1.0 3.10617977528 32% => OK
Conjunction: 0.0 1.77640449438 0% => OK
Preposition: 4.0 4.38483146067 91% => OK
Performance on sentences:
How many sentences: 6.0 20.2370786517 30% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 81.0 23.0359550562 352% => The Avg. Sentence Length is relatively long.
Sentence length SD: 212.367344215 60.3974514979 352% => The lengths of sentences changed so frequently.
Chars per sentence: 408.5 118.986275619 343% => Less chars_per_sentence wanted.
Words per sentence: 81.1666666667 23.4991977007 345% => Less words per sentence wanted.
Discourse Markers: 16.0 5.21951772744 307% => Less transition words/phrases wanted.
Paragraphs: 5.0 4.97078651685 101% => OK
Language errors: 20.0 7.80617977528 256% => Less language errors wanted.
Sentences with positive sentiment : 5.0 10.2758426966 49% => More positive sentences wanted.
Sentences with negative sentiment : 1.0 5.13820224719 19% => More negative sentences wanted.
Sentences with neutral sentiment: 0.0 4.83258426966 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.238711522907 0.243740707755 98% => OK
Sentence topic coherence: 0.132108233001 0.0831039109588 159% => OK
Sentence topic coherence SD: 0.0504880911624 0.0758088955206 67% => OK
Paragraph topic coherence: 0.136275411993 0.150359130593 91% => OK
Paragraph topic coherence SD: 0.0641840200854 0.0667264976115 96% => OK
Essay readability:
automated_readability_index: 42.8 14.1392134831 303% => Automated_readability_index is high.
flesch_reading_ease: -10.74 48.8420337079 -22% => Flesch_reading_ease is low.
smog_index: 14.6 7.92365168539 184% => OK
flesch_kincaid_grade: 34.9 12.1743820225 287% => Flesch kincaid grade is high.
coleman_liau_index: 13.08 12.1639044944 108% => OK
dale_chall_readability_score: 10.9 8.38706741573 130% => OK
difficult_words: 100.0 100.480337079 100% => OK
linsear_write_formula: 19.0 11.8971910112 160% => OK
gunning_fog: 34.4 11.2143820225 307% => Gunning_fog is high.
text_standard: 35.0 11.7820224719 297% => The average readability is very high. Good job!
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.