The following appeared in a memorandum from the owner of Movies Galore, a chain of movie-rental stores.
"In order to stop the recent decline in our profits, we must reduce operating expenses at Movies Galore's ten movie-rental stores. Since we are famous for our special bargains, raising our rental prices is not a viable way to improve profits. Last month our store in downtown Marston significantly decreased its operating expenses by closing at 6:00 P.M. rather than 9:00 P.M. and by reducing its stock by eliminating all movies released more than five years ago. By implementing similar changes in our other stores, Movies Galore can increase profits without jeopardizing our reputation for offering great movies at low prices."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
In the memorandum, it has been stated that the authority persons have decided to take some measures to increase the profit, declining recently, of the company. To do that, they have identified some changes needed to be implemented. However, before the recommendations get materialized, three questions must be answered.
First of all, is not increasing the rental prices a viable way to improve profits? It might not contribute in increasing the profit, what the company wants to do now. It is possible that the low rental price might make many people think that the products, the company produces, are not high quality products, and therefore people do not get interested in watching its products. If it has merit, the argument will not hold water.
Second, the authority persons have decided that they will close the watching earlier. This might have detrimental effects on increasing the profit. Many people would watch the movies, the company produces, beyond their proposed closure time. This might happen that if they reduce the broadcasting time, many people, who are enjoying now, will cease watching their channel. If this is true, the argument does not hold water.
Finally, they have also decided that they will reduce their stock by eliminating the movies released more than 5 years ago. This might get them backfired. It is highly credible that, the old movies might hold many viewers together to this date. If they are going to eliminate them, then they are going to lose these viewers, who eventually lead them not gaining their objectives.
In the conclusion, the argument, as it stands now, is flawed due to its reliance on several unwarranted assumptions. If these questions are answered, and the authority offers more evidence, it will be possible to evaluate the viability of implementing these measures discussed in the prompt to increase the profit.
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Transition Words or Phrases used:
also, but, finally, first, however, if, second, so, then, therefore, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 2.0 11.1786427146 18% => More conjunction wanted.
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 39.0 28.8173652695 135% => Less pronouns wanted
Preposition: 26.0 55.5748502994 47% => More preposition wanted.
Nominalization: 5.0 16.3942115768 30% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1572.0 2260.96107784 70% => OK
No of words: 306.0 441.139720559 69% => More content wanted.
Chars per words: 5.13725490196 5.12650576532 100% => OK
Fourth root words length: 4.18244613648 4.56307096286 92% => OK
Word Length SD: 2.65847614391 2.78398813304 95% => OK
Unique words: 158.0 204.123752495 77% => More unique words wanted.
Unique words percentage: 0.516339869281 0.468620217663 110% => OK
syllable_count: 482.4 705.55239521 68% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 10.0 4.96107784431 202% => Less pronouns wanted as sentence beginning.
Article: 7.0 8.76447105788 80% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 47.8023192784 57.8364921388 83% => OK
Chars per sentence: 87.3333333333 119.503703932 73% => OK
Words per sentence: 17.0 23.324526521 73% => OK
Discourse Markers: 4.5 5.70786347227 79% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0765797151183 0.218282227539 35% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0246393093248 0.0743258471296 33% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0307199248979 0.0701772020484 44% => Sentences are similar to each other.
Paragraph topic coherence: 0.040839224397 0.128457276422 32% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0241148901528 0.0628817314937 38% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 11.3 14.3799401198 79% => Automated_readability_index is low.
flesch_reading_ease: 54.22 48.3550499002 112% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 12.24 12.5979740519 97% => OK
dale_chall_readability_score: 8.35 8.32208582834 100% => OK
difficult_words: 75.0 98.500998004 76% => More difficult words wanted.
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 16.67 out of 100
Scores by essay e-grader: 1.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.