Many companies nowadays sponsor sport as a way of advertising themselves. Some people think that it is good for the world of sport. Others say there are disadvantages. Discuss both view and give opinion
In recent years, sponsoring sport as a marketing tool has been receiving a great deal of public attention. Although this trend has some disadvantages, the upsides will be more significant.
There are several disadvantages when companies decide to give an amount of money to support sport programs as a way to promote themselves as well as their products. First, since these companies have to spend a great deal of money on advertising on sports, they will not have enough budgets to develop the quality of their products. In fact that, sport programs need a lot of financial support for staff, athletes, and equipment, which contributes to the reduction of money for researching products so the quality of products is going down. Second, by investing in sponsor sport, companies can only advertise their products a few times per year. This means that unlike other digital marketing materials sport competitions only hold once or twice a year or even once per four years, which leads to decreasing the frequent appearance of products.
However, the advantages of advertising products by sponsoring sport will overshadow these disadvantages. First, in order to attract more attention from the communities, companies should choose sport competitions. For example, almost all people around the world have loved the World Cup, a football competition in the World, so more people know about sponsors and their products. Second, if companies decide to support sport, they will receive more profit. The evidence suggests that the more people know about companies, the more products can sell.
In conclusion, the benefits behind this marketing tool far outweigh the negative sides. Companies should also pay attention to both two sides.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-10-06 | Minhthuy1993 | 73 | view |
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Grammar and spelling errors:
Line 3, column 194, Rule ID: AFFORD_VB[1]
Message: This verb is used with the infinitive: 'to sport'
Suggestion: to sport
...he communities, companies should choose sport competitions. For example, almost all p...
^^^^^
Line 3, column 550, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... companies, the more products can sell. In conclusion, the benefits behind this ...
^^^
Transition Words or Phrases used:
also, but, first, however, if, second, so, well, for example, in conclusion, in fact, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 4.0 13.1623246493 30% => More to be verbs wanted.
Auxiliary verbs: 9.0 7.85571142285 115% => OK
Conjunction : 4.0 10.4138276553 38% => More conjunction wanted.
Relative clauses : 6.0 7.30460921844 82% => OK
Pronoun: 15.0 24.0651302605 62% => OK
Preposition: 36.0 41.998997996 86% => OK
Nominalization: 8.0 8.3376753507 96% => OK
Performance on vocabulary words:
No of characters: 1458.0 1615.20841683 90% => OK
No of words: 275.0 315.596192385 87% => More content wanted.
Chars per words: 5.30181818182 5.12529762239 103% => OK
Fourth root words length: 4.07223819929 4.20363070211 97% => OK
Word Length SD: 2.81330957127 2.80592935109 100% => OK
Unique words: 155.0 176.041082164 88% => More unique words wanted.
Unique words percentage: 0.563636363636 0.561755894193 100% => OK
syllable_count: 432.0 506.74238477 85% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 5.43587174349 55% => OK
Article: 6.0 2.52805611222 237% => Less articles wanted as sentence beginning.
Subordination: 3.0 2.10420841683 143% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 6.0 4.76152304609 126% => OK
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 19.0 20.2975951904 94% => OK
Sentence length SD: 46.4637778604 49.4020404114 94% => OK
Chars per sentence: 104.142857143 106.682146367 98% => OK
Words per sentence: 19.6428571429 20.7667163134 95% => OK
Discourse Markers: 6.85714285714 7.06120827912 97% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 2.0 5.01903807615 40% => OK
Sentences with positive sentiment : 7.0 8.67935871743 81% => OK
Sentences with negative sentiment : 4.0 3.9879759519 100% => OK
Sentences with neutral sentiment: 3.0 3.4128256513 88% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.27359832934 0.244688304435 112% => OK
Sentence topic coherence: 0.0924098664972 0.084324248473 110% => OK
Sentence topic coherence SD: 0.0553273052678 0.0667982634062 83% => OK
Paragraph topic coherence: 0.13843885048 0.151304729494 91% => OK
Paragraph topic coherence SD: 0.0692358828268 0.056905535591 122% => OK
Essay readability:
automated_readability_index: 13.4 13.0946893788 102% => OK
flesch_reading_ease: 52.19 50.2224549098 104% => OK
smog_index: 3.1 7.44779559118 42% => Smog_index is low.
flesch_kincaid_grade: 10.7 11.3001002004 95% => OK
coleman_liau_index: 13.46 12.4159519038 108% => OK
dale_chall_readability_score: 8.02 8.58950901804 93% => OK
difficult_words: 60.0 78.4519038076 76% => More difficult words wanted.
linsear_write_formula: 11.0 9.78957915832 112% => OK
gunning_fog: 9.6 10.1190380762 95% => OK
text_standard: 11.0 10.7795591182 102% => OK
What are above readability scores?
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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.