Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.To what extent do you agree or disagree ?

Nowadays, there are lots of advertisements on television or on the streets. Some people think that the advertising boosts the sales of goods and it encourage people to buy things unnecessarily. This arguments may be true. In my country, many advertising companies produce advertisements with famous and popular actor or singer. People, especially youngsters, buy goods that their favorite singer advertise, although they do not really need the product .

Also on the television screen, a product may look gorgeous and good quality. As a result of it, people often buy goods without enough consideration. Consumer may not actually need it but they buy goods impulsively soon after they watch the advertising. Furthermore, as many customers buy a particular product due to its advertising campaign, the other people may be affected by the trend, even if the product is not of the real needs of society.

On the other hand, there are various aspects against these arguments. Moreover, it is people’s choice to make a decision to buy goods. Advertising may be not a cause of customers’ buying habit. Individuals have their own spending habit. If they have got enough disposable income, then the right to make a decision is given to them. No one actually can judge whether the goods sold are the real needs of the society or not,

In addition, as there should be a limited amount of disposable income consumers are able to spend, people try to allocate their budgets. They cannot be simply swayed by those advertisements.

In conclusion, as customers have their own strong opinion and standard of good quality goods, it is better to leave them to make their own decision in buy goods. It is fairly difficult to say everyone is swayed by advertising and buy good impulsively. However in sensitive area of business such as toy industries, it may be necessary to band advertising to those children as children have not got enough ability to control themselves or to know what they need.