"Brands that offer discounts and sales dilute their reputation and value."
Discuss the extent to which you agree or disagree with this statement. Support your point of view with reasons and/or examples from your own experience or observations.
Some brands have never put their items on sales or offered discounts, while other brands are often reducing the prices for clearing old stocks. It is argued that discounts and sales can dilute the brand reputation and value. In my opinion, if companies want to maintain the status of their products, they should not slash the prices ever.
On the one hand, many people consider price tags to be the reflection of product qualities. When lowering the price, companies may unintentionally send the message that the real value of their products are much lower. Even for off-season stocks, people often think that companies will never sell anything lower than their cost. By inferring from the discounted prices, customers can have the wrong perception that the quality is not comparable to more expensive competitors' products.
On the other hand, high-end customers are willing to pay for higher prices because of the scarcity of the product that they are purchasing. Prices are acting as barrier between mass market buyers and upper class ones. By putting items on sales, companies are making their products more accessible to other buyers, which damages their reputation among high-class customers.
In conclusion, by offering discounts and sales, companies are diluting their reputation and value. To keep their high-end status, brands should never cut their prices.
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Transition Words or Phrases used:
if, may, so, while, in conclusion, in my opinion, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 10.5418719212 95% => OK
Auxiliary verbs: 6.0 6.10837438424 98% => OK
Conjunction : 6.0 8.36945812808 72% => OK
Relative clauses : 7.0 5.94088669951 118% => OK
Pronoun: 18.0 20.9802955665 86% => OK
Preposition: 24.0 31.9359605911 75% => OK
Nominalization: 5.0 5.75862068966 87% => OK
Performance on vocabulary words:
No of characters: 1158.0 1207.87684729 96% => OK
No of words: 218.0 242.827586207 90% => More content wanted.
Chars per words: 5.3119266055 5.00649968141 106% => OK
Fourth root words length: 3.84250218741 3.92707691288 98% => OK
Word Length SD: 2.51929679181 2.71678728327 93% => OK
Unique words: 131.0 139.433497537 94% => More unique words wanted.
Unique words percentage: 0.600917431193 0.580463131201 104% => OK
syllable_count: 340.2 379.143842365 90% => OK
avg_syllables_per_word: 1.6 1.57093596059 102% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.6157635468 43% => OK
Interrogative: 1.0 0.325123152709 308% => OK
Article: 0.0 1.56157635468 0% => OK
Subordination: 3.0 1.71428571429 175% => OK
Conjunction: 0.0 0.931034482759 0% => OK
Preposition: 8.0 3.65517241379 219% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 12.0 12.6551724138 95% => OK
Sentence length: 18.0 20.5024630542 88% => OK
Sentence length SD: 29.295430057 50.4703680194 58% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 96.5 104.977214359 92% => OK
Words per sentence: 18.1666666667 20.9669160288 87% => OK
Discourse Markers: 5.58333333333 7.25397266985 77% => OK
Paragraphs: 4.0 4.12807881773 97% => OK
Language errors: 0.0 5.33497536946 0% => OK
Sentences with positive sentiment : 6.0 6.9802955665 86% => OK
Sentences with negative sentiment : 5.0 2.75862068966 181% => OK
Sentences with neutral sentiment: 1.0 2.91625615764 34% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.142654434065 0.242375264174 59% => OK
Sentence topic coherence: 0.0676524440579 0.0925447433944 73% => OK
Sentence topic coherence SD: 0.0761580554564 0.071462118173 107% => OK
Paragraph topic coherence: 0.108120158023 0.151781067708 71% => OK
Paragraph topic coherence SD: 0.0649010024451 0.0609392437508 107% => OK
Essay readability:
automated_readability_index: 12.7 12.6369458128 100% => OK
flesch_reading_ease: 53.21 53.1260098522 100% => OK
smog_index: 3.1 6.54236453202 47% => Smog_index is low.
flesch_kincaid_grade: 10.3 10.9458128079 94% => OK
coleman_liau_index: 13.22 11.5310837438 115% => OK
dale_chall_readability_score: 8.59 8.32886699507 103% => OK
difficult_words: 56.0 55.0591133005 102% => OK
linsear_write_formula: 7.5 9.94827586207 75% => OK
gunning_fog: 9.2 10.3980295567 88% => OK
text_standard: 13.0 10.5123152709 124% => OK
What are above readability scores?
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Rates: 80.0 out of 100
Scores by essay e-grader: 72.0 Out of 90
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.