Should the marketing department of a company emphasize on giving discount and offers to their customers or should they focus more on maintaining their brand? What is your opinion?
The role of offering short-term promotions in the marketing strategies of a company is widely debated, with many people claiming that alluring customers by reducing commodity prices is only likely to deteriorate the image of the company in the long run. In my opinion, this proposition merits serious consideration. There are myriad drawbacks of attracting customers with frequent discounts. The most conspicuous one is that the impression it creates among customers that the company is enticing them into purchasing products in an effort to augment its profit at the expense of quality, but they also apprehend that the company has started losing credibility and reliability. This is because big brands such as Apple, Samsung and the like hardly offer discounts; they rather focus more on their brand name keeping prices high at all times. Needless to say, there are very few consumers who would agree to compromise with the quality of products by paying less. Instead, they will pay more and choose the better products. Another pivotal aspect of price cuts is that although companies will have short-term financial benefits, they will lose that premium tag they used to enjoy in the past. As a result, unlike other competitors, who are more into image building, these companies will lose recurring customers, thanks to the fall in their reputation, thus suffering in the long run astronomically.
From what has been discussed, one can conclude that the pitfalls of offering discounts to increase the number of customers are indeed too great to ignore.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2018-03-19 | sasikumarkbt | 55 | view |
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Transition Words or Phrases used:
also, but, so, thus, such as, in my opinion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 10.5418719212 104% => OK
Auxiliary verbs: 6.0 6.10837438424 98% => OK
Conjunction : 4.0 8.36945812808 48% => More conjunction wanted.
Relative clauses : 9.0 5.94088669951 151% => OK
Pronoun: 21.0 20.9802955665 100% => OK
Preposition: 38.0 31.9359605911 119% => OK
Nominalization: 4.0 5.75862068966 69% => OK
Performance on vocabulary words:
No of characters: 1306.0 1207.87684729 108% => OK
No of words: 251.0 242.827586207 103% => OK
Chars per words: 5.203187251 5.00649968141 104% => OK
Fourth root words length: 3.98032404683 3.92707691288 101% => OK
Word Length SD: 2.75290444462 2.71678728327 101% => OK
Unique words: 161.0 139.433497537 115% => OK
Unique words percentage: 0.641434262948 0.580463131201 111% => OK
syllable_count: 406.8 379.143842365 107% => OK
avg_syllables_per_word: 1.6 1.57093596059 102% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.6157635468 130% => OK
Article: 2.0 1.56157635468 128% => OK
Subordination: 1.0 1.71428571429 58% => OK
Conjunction: 1.0 0.931034482759 107% => OK
Preposition: 3.0 3.65517241379 82% => OK
Performance on sentences:
How many sentences: 10.0 12.6551724138 79% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 25.0 20.5024630542 122% => The Avg. Sentence Length is relatively long.
Sentence length SD: 80.3582603097 50.4703680194 159% => OK
Chars per sentence: 130.6 104.977214359 124% => OK
Words per sentence: 25.1 20.9669160288 120% => OK
Discourse Markers: 4.3 7.25397266985 59% => More transition words/phrases wanted.
Paragraphs: 2.0 4.12807881773 48% => More paragraphs wanted.
Language errors: 122.0 5.33497536946 2287% => Less language errors wanted.
Sentences with positive sentiment : 7.0 6.9802955665 100% => OK
Sentences with negative sentiment : 2.0 2.75862068966 72% => OK
Sentences with neutral sentiment: 1.0 2.91625615764 34% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.246314288282 0.242375264174 102% => OK
Sentence topic coherence: 0.081790007297 0.0925447433944 88% => OK
Sentence topic coherence SD: 0.050368231526 0.071462118173 70% => OK
Paragraph topic coherence: 0.165088773712 0.151781067708 109% => OK
Paragraph topic coherence SD: 0.0537733760398 0.0609392437508 88% => OK
Essay readability:
automated_readability_index: 15.6 12.6369458128 123% => OK
flesch_reading_ease: 46.1 53.1260098522 87% => OK
smog_index: 3.1 6.54236453202 47% => Smog_index is low.
flesch_kincaid_grade: 13.0 10.9458128079 119% => OK
coleman_liau_index: 13.18 11.5310837438 114% => OK
dale_chall_readability_score: 9.72 8.32886699507 117% => OK
difficult_words: 77.0 55.0591133005 140% => OK
linsear_write_formula: 13.5 9.94827586207 136% => OK
gunning_fog: 12.0 10.3980295567 115% => OK
text_standard: 14.0 10.5123152709 133% => OK
What are above readability scores?
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Minimum four paragraphs wanted.
Rates: 55.5555555556 out of 100
Scores by essay e-grader: 50.0 Out of 90
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.