TPO 05 - Question 4Target MarketingAdvertisers in the past have used radio and television in an attempt to provide information about their products to large, general audiences; it was once thought that the best way to sell a product was to advertise it to

Speaking topics in text

TPO 05 - Question 4
Target Marketing
Advertisers in the past have used radio and television in an attempt to provide information about their products to large, general audiences; it was once thought that the best way to sell a product was to advertise it to as many people as possible. However, more recent trends in advertising have turned toward target marketing. Target marketing is the strategy of advertising to smaller, very specific audiences— audiences that have been determined to have the greatest need or desire for the product being marketed. Target marketing has proved to be very effective in reaching potential customers.

Speaking recording
Votes
Average: 5.6 (1 vote)
Speaking category

Comments

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on vocabulary words:
No of characters: 485.0 592.248995984 82% => Need more words or more difficult words.
No of words: 112.0 155.574297189 72% => More words wanted. You may: choose simpler words or speak faster or remove hesitations or remove long pauses, and fully use the time, do NOT save one or two seconds.
Chars per words: 4.33035714286 3.80514564318 114% => OK
Fourth root words length: 3.2531531234 3.525876923 92% => OK
Word Length SD: 2.19735389916 1.79077849142 123% => OK
Unique words: 76.0 93.7148594378 81% => More unique words wanted.
Unique words percentage: 0.678571428571 0.604071249207 112% => OK
Syllable count: 153.0 185.844578313 82% => OK
Avg_syllables_per_word: 1.4 1.19417670683 117% => OK

Performance on coherence:
Topic speech coherence ratio: 0.259861831106 0.0650381309087 400% => Good job. The more, the better.

Acoustic performance on paragraphs:
How many acoustic paragraphs: 11.0 4.35341365462 253% => Need less acoustic paragraphs.
Average paragraph length: 10.2727272727 68.503853103 15% => The average paragraph length is low.
STD paragraph length: 10.0371211835 21.3332995233 47% => OK
Average paragraph duration: 4.96818181818 25.9943957902 19% => The speaking content is not well organized.
STD paragraph duration: 3.81771663833 7.84667146824 49% => OK

Acoustic performance on sentences:
How many acoustic sentences: 38.0 42.0642570281 90% => OK
Average acoustic sentence length: 2.94736842105 4.02192344571 73% => OK
STD acoustic sentence length: 2.3163874826 3.1217529195 74% => OK
Average acoustic sentences duration: 1.27684210526 1.45093177766 88% => OK
STD acoustic sentences duration: 0.811032821917 0.99851816184 81% => OK

Acoustic performance on acoustic silence:(An acoustic silence means a little pause between two or more words)
How many acoustic silence: 33.0 39.0421686747 85% => OK
Total acoustic silence duration: 7.12 7.12997991968 100% => OK
Average acoustic silence duration: 0.215757575758 0.185688545393 116% => OK
STD acoustic silence duration: 0.162555916776 0.155154303396 105% => OK

Acoustic performance on acoustic words:
Total word duration: 41.41 47.1480722892 88% => Need to talk more.
Average word duration: 0.369732142857 0.305395592593 121% => OK
STD word duration: 0.191551279135 0.189427763521 101% => OK

Disfluencies: like hesitations, or 'ehn' or taking a long time to pronounce a word:
How many disfluencies: 10.0 7.94979919679 126% => It may have 'ehn' in the speaking, or it has hesitations or overlapping speeches.
Total_disfluencies_duration: 7.85 6.2937751004 125% => OK
Total acoustic noise duration: 4.53 3.39508032129 133% => It may have issues on recording quality or have issues on silences or disfluencies.

Acoustic rates:
Total speech duration: 54.65 59.7592369478 91% => Talk more. Do not save time. People can talk 4-5 words in one second.
Compare to expected duration: 0.910833333333 0.995987282463 91% => Some seconds left. Need to talk more.
Rate of silence: 0.60384263495 0.656000678711 92% => OK
Rate of speech: 2.0494053065 2.60215298798 79% => Need to bring more content.
Rate of speech by unique words: 1.39066788655 1.56821927147 89% => More unique words wanted.
Rate of word duration by unique words: 1.83530548177 1.99336655568 92% => OK
Average articulation rates: 0.5872914375 0.317803793328 185% => OK

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Rates: 56.6666666667 out of 100
Scores by speech e-grader: 17.0 Out of 30
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Note: the speech e-grader does NOT examine the meaning of words and ideas.