TPO 28 Question 4 Refute and Persuade Sometimes companies realize that consumers may have developed a negative impression of a product One way in which they can resolve this problem is by using an advertising technique known as refute and persuade Refute

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TPO 28 - Question 4

Refute-and-Persuade

Sometimes companies realize that consumers may have developed a negative impression of a product. One way in which they can resolve this problem is by using an advertising technique known as refute-and-persuade. Refute-and-persuade means that in advertising a product, the company first indicates its awareness of the product's disadvantage. But then the company refutes or challenges that disadvantage by demonstrating how the advantage of buying and using the product makes up for any limitation it may have. In this way, companies can persuade consumers to purchase a product despite its drawbacks.

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Average: 6.7 (2 votes)
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Q4

Comments

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on vocabulary words:
No of characters: 565.0 592.248995984 95% => OK
No of words: 159.0 155.574297189 102% => OK
Chars per words: 3.5534591195 3.80514564318 93% => OK
Fourth root words length: 3.55098862472 3.525876923 101% => OK
Word Length SD: 1.86206012489 1.79077849142 104% => OK
Unique words: 92.0 93.7148594378 98% => OK
Unique words percentage: 0.578616352201 0.604071249207 96% => OK
Syllable count: 188.1 185.844578313 101% => OK
Avg_syllables_per_word: 1.2 1.19417670683 100% => OK

Performance on coherence:
Topic speech coherence ratio: 0.0903237613651 0.0650381309087 139% => OK

Acoustic performance on paragraphs:
How many acoustic paragraphs: 4.0 4.35341365462 92% => OK
Average paragraph length: 39.75 68.503853103 58% => OK
STD paragraph length: 31.3318926974 21.3332995233 147% => OK
Average paragraph duration: 15.03 25.9943957902 58% => OK
STD paragraph duration: 11.524085647 7.84667146824 147% => OK

Acoustic performance on sentences:
How many acoustic sentences: 45.0 42.0642570281 107% => OK
Average acoustic sentence length: 3.53333333333 4.02192344571 88% => OK
STD acoustic sentence length: 2.57854394744 3.1217529195 83% => OK
Average acoustic sentences duration: 1.26355555556 1.45093177766 87% => OK
STD acoustic sentences duration: 0.878157554974 0.99851816184 88% => OK

Acoustic performance on acoustic silence:(An acoustic silence means a little pause between two or more words)
How many acoustic silence: 45.0 39.0421686747 115% => It means the content is not pronounced smoothly or it is pronounced slowly. It is word by word.
Total acoustic silence duration: 8.1 7.12997991968 114% => OK
Average acoustic silence duration: 0.18 0.185688545393 97% => OK
STD acoustic silence duration: 0.146924016644 0.155154303396 95% => OK

Acoustic performance on acoustic words:
Total word duration: 47.65 47.1480722892 101% => OK
Average word duration: 0.299685534591 0.305395592593 98% => OK
STD word duration: 0.167862707392 0.189427763521 89% => OK

Disfluencies: like hesitations, or 'ehn' or taking a long time to pronounce a word:
How many disfluencies: 9.0 7.94979919679 113% => OK
Total_disfluencies_duration: 6.53 6.2937751004 104% => OK
Total acoustic noise duration: 2.23 3.39508032129 66% => OK

Acoustic rates:
Total speech duration: 60.12 59.7592369478 101% => OK
Compare to expected duration: 1.002 0.995987282463 101% => OK
Rate of silence: 0.748502994012 0.656000678711 114% => OK
Rate of speech: 2.64471057884 2.60215298798 102% => OK
Rate of speech by unique words: 1.53027278776 1.56821927147 98% => OK
Rate of word duration by unique words: 1.93074501574 1.99336655568 97% => OK
Average articulation rates: 0.296711314465 0.317803793328 93% => OK

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Rates: 63.3333333333 out of 100
Scores by speech e-grader: 19.0 Out of 30
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Note: the speech e-grader does NOT examine the meaning of words and ideas.