Advertisers often try to sell you things by exaggerating about the quality of their products. It helps them get your attention. And exaggeration in advertising is usually considered acceptable, but not always. In the United States, there are laws to help determine what advertisers can say about their products. Basically, the law says advertisers can exaggerate as long as no one’s gonna actually believe the exaggeration and take it literally. So, the exaggeration has to be very extreme. If it’s not extreme enough and someone would actually buy the product because they believed the exaggeration, that advertisement may be illegal.
Take this example: a vacuum cleaner manufacturer made a vacuum cleaner that didn’t weigh very much, and they wanted to get the point across about how light it was. So they made a TV commercial showing the vacuum cleaner floating in the air while cleaning the house. Well, that was a visual exaggeration. It got people’s attention. And because a floating vacuum cleaner is obviously impossible, the commercial was legal because no one would actually believe the visual exaggeration and buy the vacuum cleaner because they thought it floated in the air.
But what if the company wanted to show that the vacuum cleaner was very powerful? What if it made a television commercial where a person uses the vacuum cleaner to perfectly clean this really big and really dirty carpet in, uh, just a few seconds. Well that would really grab your attention. But the thing is, even though the commercial is an exaggeration, you can imagine someone actually believing it and buying the vacuum cleaner and then being very disappointed because the vacuum cleaner couldn’t do that. So advertisers can’t use an exaggeration like that because it’s actually not extreme enough and someone might believe it.
Using the example of the vacuum cleaner, explain when it is legally acceptable to use exaggeration in advertising and when it is not.
| Post dates | Users | rates | Contents |
|---|---|---|---|
| 2019-10-30 | kap | 56.00 | Check this speaking |
| 2019-11-21 | bishoy | 66.00 | Check this speaking |
| 2019-11-21 | bishoy | 51.00 | Check this speaking |
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Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on vocabulary words:
No of characters: 674.0 578.828451883 116% => OK
No of words: 182.0 151.265690377 120% => OK
Chars per words: 3.7032967033 3.82278263415 97% => OK
Fourth root words length: 3.67297393991 3.50058242952 105% => OK
Word Length SD: 2.00271522005 1.80425224433 111% => OK
Unique words: 95.0 92.4686192469 103% => OK
Unique words percentage: 0.521978021978 0.61298525976 85% => More unique words wanted or less content wanted.
Syllable count: 224.1 182.283891213 123% => OK
Avg_syllables_per_word: 1.2 1.20543933054 100% => OK
Performance on coherence:
Topic speech coherence ratio: 0.0715038386271 0.0839705835288 85% => OK
Acoustic performance on paragraphs:
How many acoustic paragraphs: 3.0 4.47071129707 67% => OK
Average paragraph length: 60.6666666667 65.8948926009 92% => OK
STD paragraph length: 68.1191766115 19.7758100068 344% => Paragraph length changes often.
Average paragraph duration: 19.7633333333 25.5208953607 77% => OK
STD paragraph duration: 21.7483460418 7.49434385956 290% => The duration of acoustic paragraphs changes often.
Acoustic performance on sentences:
How many acoustic sentences: 32.0 42.9832635983 74% => OK
Average acoustic sentence length: 5.6875 3.78147595546 150% => OK
STD acoustic sentence length: 4.93354271797 2.94285465224 168% => OK
Average acoustic sentences duration: 1.7859375 1.39386743896 128% => OK
STD acoustic sentences duration: 1.29854452026 0.967747756167 134% => OK
Acoustic performance on acoustic silence:(An acoustic silence means a little pause between two or more words)
How many acoustic silence: 36.0 40.4456066946 89% => OK
Total acoustic silence duration: 7.36 7.59280334728 97% => OK
Average acoustic silence duration: 0.204444444444 0.19053887516 107% => OK
STD acoustic silence duration: 0.14675081761 0.157467062838 93% => OK
Acoustic performance on acoustic words:
Total word duration: 48.26 46.3453556485 104% => OK
Average word duration: 0.265164835165 0.308780311121 86% => OK
STD word duration: 0.159065696825 0.201157623399 79% => OK
Disfluencies: like hesitations, or 'ehn' or taking a long time to pronounce a word:
How many disfluencies: 6.0 8.09623430962 74% => OK
Total_disfluencies_duration: 4.58 6.56692468619 70% => OK
Total acoustic noise duration: 1.45 3.53066945607 41% => OK
Acoustic rates:
Total speech duration: 59.29 59.5455230126 100% => OK
Compare to expected duration: 0.988166666667 0.992425383543 100% => OK
Rate of silence: 0.607185022769 0.681803438845 89% => OK
Rate of speech: 3.06965761511 2.53813033465 121% => OK
Rate of speech by unique words: 1.60229381009 1.55221717717 103% => OK
Rate of word duration by unique words: 1.96850393701 1.99939622689 98% => OK
Average articulation rates: 0.473599318681 0.309613076454 153% => OK
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It may have duplicated content. Need to use the words more efficiently.
Rates: 66.6666666667 out of 100
Scores by speech e-grader: 20.0 Out of 30
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Note: the speech e-grader does NOT examine the meaning of words and ideas.