TOEFL Integrated speaking, question 4 -
Using the example from the lecture, explain the concept of entertainment merchandising. -
Preparation Time: 30 Seconds
Response Time: 60 Seconds
Entertainment Merchandising
An effective, widely used marketing practice in the entertainment industry is entertainment merchandising. Entertainment merchandising is a form of marketing in which the brand or image from one product is also used to sell another. The practice of entertainment merchandising often occurs in connection with movies and television shows, especially those associated with children. For example, the success of a popular children’s television show may result in the marketing of toys that are designed to look like characters in the show. Or the situation may be reversed when a children’s television show is written to include characters that are based on already-popular toys.
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