Word framing is a person's way of describing a situation. A situation could sound negative or positive and people will react differently to each one. For example, if someone asks how much juice is in left in the bottle and you say it is half-full, that pe

Word framing is a person's way of describing a situation. A situation could sound negative or positive and people will react differently to each one. For example, if someone asks how much juice is in left in the bottle and you say it is half-full, that person may feel better about drinking your juice. However, if you say it is half-empty, that person may feel like you do not want them to have any of your juice. Therefore, word framing can affect how people feel and act.