The following appeared in a memorandum from the owner of Movies Galore, a chain of video rental stores.
“In order to reverse the recent decline in our profits, we must reduce operating expenses at Movies Galore’s ten video rental stores. Since we are famous for our special bargains, raising our rental prices is not a viable way to improve profits. Last month our store in downtown Marston significantly decreased its operating expenses by closing at 6:00 P.M. rather than 9:00 P.M. and by reducing its stock by eliminating all movies released more than five years ago. Therefore, in order to increase profits without jeopardizing our reputation for offering great movies at low prices, we recommend implementing similar changes in our other nine Movies Galore stores.”
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The argument presented thrives on the assumption that by reducing operating cost, the chain of stores will reverse the decline in profit. The owner also believes that since the stores are famous for special bargains, raising rentals should not be considered. The argument when viewed at first glance can make a lot of sense but when thought of critically, it is not cogent enough. There a few questions to be answered to drive the point home.
To begin with, the owner did not state what caused the decline in the profits. If this question is answered promptly, an alternative decision can be considered. For instance, finding out that customer service dwindled will call for another action altogether. The employees will be talked to or if possible trained to have a better customer services skills.
Also, the particular store that faced the decline of profit was not stated neither was it stated that it was all the ten stores. If it was just one of them, the solution can be meted out on just that store and not necessarily all ten stores. Aside that, cues from the other stores as to how they go by their services can be used by the particular store with marginalized profit.
To add to the above, by answering the question of what the customers actually like about the store will help to decide if raising prices is that much of a bad idea. Perhaps, it might be that what the customers really like is that they come in are able to get movies from different years and not just current movies. Or perhaps they enjoy the customer service. Finding out about what they really like about the store will help the decision making a lot. Not to mention that, prices could be raised but be made reasonably and still be able to compete with the other stores of the same kind.
Additionally, by answering whether the changes made in the store at downtown Marston made a good impact will help. More time could be given to check how badly it affects that store or how better profits will be made. It might be possible that it would work for that store but does not necessarily mean the same will produce good results in the other stores. That is why finding out the main causes of the decline in profit will be a good advantage. Aside that removing stocks from five years back might be a very bad idea. If customers of varied ages patronize the store because they get movies from different years, removing stock from five years back will also be a mistake.
The decision made by the owner of the chain of stores should not be rushed. A lot of answers will need to be attained to finally stem on that decision. Besides, he might lose customers for closing early, increasing prices may be a good thing and still be able to compete for customers with his competitors.
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Grammar and spelling errors:
Line 1, column 260, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...ising rentals should not be considered. The argument when viewed at first glance ca...
^^^
Transition Words or Phrases used:
actually, also, besides, but, finally, first, if, may, really, so, still, as to, for instance, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 31.0 19.5258426966 159% => OK
Auxiliary verbs: 26.0 12.4196629213 209% => Less auxiliary verb wanted.
Conjunction : 10.0 14.8657303371 67% => OK
Relative clauses : 19.0 11.3162921348 168% => OK
Pronoun: 35.0 33.0505617978 106% => OK
Preposition: 67.0 58.6224719101 114% => OK
Nominalization: 8.0 12.9106741573 62% => OK
Performance on vocabulary words:
No of characters: 2269.0 2235.4752809 101% => OK
No of words: 495.0 442.535393258 112% => OK
Chars per words: 4.58383838384 5.05705443957 91% => OK
Fourth root words length: 4.71684168287 4.55969084622 103% => OK
Word Length SD: 2.33462817717 2.79657885939 83% => OK
Unique words: 216.0 215.323595506 100% => OK
Unique words percentage: 0.436363636364 0.4932671777 88% => More unique words wanted or less content wanted.
syllable_count: 709.2 704.065955056 101% => OK
avg_syllables_per_word: 1.4 1.59117977528 88% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 6.24550561798 80% => OK
Article: 11.0 4.99550561798 220% => Less articles wanted as sentence beginning.
Subordination: 3.0 3.10617977528 97% => OK
Conjunction: 1.0 1.77640449438 56% => OK
Preposition: 4.0 4.38483146067 91% => OK
Performance on sentences:
How many sentences: 25.0 20.2370786517 124% => OK
Sentence length: 19.0 23.0359550562 82% => The Avg. Sentence Length is relatively short.
Sentence length SD: 31.9323284463 60.3974514979 53% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 90.76 118.986275619 76% => OK
Words per sentence: 19.8 23.4991977007 84% => OK
Discourse Markers: 4.32 5.21951772744 83% => OK
Paragraphs: 6.0 4.97078651685 121% => OK
Language errors: 1.0 7.80617977528 13% => OK
Sentences with positive sentiment : 17.0 10.2758426966 165% => OK
Sentences with negative sentiment : 3.0 5.13820224719 58% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.83258426966 103% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0793845552401 0.243740707755 33% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0291365205352 0.0831039109588 35% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0341428275255 0.0758088955206 45% => Sentences are similar to each other.
Paragraph topic coherence: 0.0503546672502 0.150359130593 33% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0317348608785 0.0667264976115 48% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 10.0 14.1392134831 71% => Automated_readability_index is low.
flesch_reading_ease: 69.11 48.8420337079 141% => OK
smog_index: 3.1 7.92365168539 39% => Smog_index is low.
flesch_kincaid_grade: 8.3 12.1743820225 68% => OK
coleman_liau_index: 9.28 12.1639044944 76% => OK
dale_chall_readability_score: 7.39 8.38706741573 88% => OK
difficult_words: 88.0 100.480337079 88% => OK
linsear_write_formula: 8.0 11.8971910112 67% => OK
gunning_fog: 9.6 11.2143820225 86% => OK
text_standard: 10.0 11.7820224719 85% => OK
What are above readability scores?
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It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 16.67 out of 100
Scores by essay e-grader: 1.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.