It is the rule of fundamental mathematics that, profit is equal to revenue subtracted by cost. So it is easy to think that, if you reduce cost, your profit will increase. However, it is essential to know, at which areas to cut the cost. It should not happen that, reducing the cost eventually minimizes the turnover/revenue of the company, thereby, reducing the profit.
First of all, Owner of the Movies Galore claims that, their store in downtown Marston significantly reduced the cost by closing the shop early and removing old inventory. But he fails to provide any information on profits increased by this action. The question that must be asked is, did this action proved fruitful? Profit margin increased by what percentage? If the action was not fruitful, maybe because the population used by visit shop after 6pm, then owner must investiagate other mediums of cost cutting. Also, if the increase in profit margin is not significant, like 0.1% of total profit, then the cost cutting might not be the solution to increase the profit. May be his shop is not known to all of the Marston people, in that case spending more on advertisement may lead to increased store visits and eventually, more profit.
Furthermore, even if we assume that, reduction in opearaional expense at the Marston store proved profitable, does that mean it will be profitable to all the stores? Marston store was in downtown, let’s say other stores are in rural areas where age demographic of the population is old, which favours retro videos. If those retro videos are not available in the stores, it will surely decrease their sell and consequently their profit. Hence, if the owner answers the mentioned question, it will allow him to look at customer demographic and to take decision accordingly. Also, it will allow him to take decisions designed for particular store there by reducing false generalisation.
While it is clear that owner of the Movies Galore want’s to increase the profit of all of its stores, It is essential to answer previously raised questions. Along with that, if the owner get’s statistical data around sell of videos with respect to time of the day, that will help him to make profitable decisions. Also, if the customer demographic is more clearly understood for each store, it will allow him to avoid improper generalisation about its customers.
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Essay evaluation report
Sentence: If the action was not fruitful, maybe because the population used by visit shop after 6pm, then owner must investiagate other mediums of cost cutting.
Error: investiagate Suggestion: investigate
Sentence: Furthermore, even if we assume that, reduction in opearaional expense at the Marston store proved profitable, does that mean it will be profitable to all the stores?
Error: opearaional Suggestion: operational
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argument 1 -- OK
argument 2 -- OK
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flaws:
also need to argue:
Raising prices is not a good option, since we are famous for our low prices.
...and reduced its overall inventory by no longer stocking any DVD released more than five years ago.
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minimum 3 arguments wanted.
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Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 2 2
No. of Sentences: 19 15
No. of Words: 396 350
No. of Characters: 1906 1500
No. of Different Words: 187 200
Fourth Root of Number of Words: 4.461 4.7
Average Word Length: 4.813 4.6
Word Length SD: 2.628 2.4
No. of Words greater than 5 chars: 128 100
No. of Words greater than 6 chars: 88 80
No. of Words greater than 7 chars: 66 40
No. of Words greater than 8 chars: 43 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.842 21.0
Sentence Length SD: 6.738 7.5
Use of Discourse Markers (%): 0.737 0.12
Sentence-Text Coherence: 0.316 0.35
Sentence-Para Coherence: 0.511 0.50
Sentence-Sentence Coherence: 0.163 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 3, column 301, Rule ID: DID_PAST[1]
Message: Did you mean 'prove'?
Suggestion: prove
... that must be asked is, did this action proved fruitful? Profit margin increased by wh...
^^^^^^
Line 3, column 703, Rule ID: ALL_OF_THE[1]
Message: Simply use 'all the'.
Suggestion: all the
...profit. May be his shop is not known to all of the Marston people, in that case spending m...
^^^^^^^^^^
Transition Words or Phrases used:
accordingly, also, but, consequently, first, furthermore, hence, however, if, look, may, so, then, while, as to, first of all, with respect to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 5.0 11.1786427146 45% => More conjunction wanted.
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 39.0 28.8173652695 135% => Less pronouns wanted
Preposition: 54.0 55.5748502994 97% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 1986.0 2260.96107784 88% => OK
No of words: 395.0 441.139720559 90% => More content wanted.
Chars per words: 5.02784810127 5.12650576532 98% => OK
Fourth root words length: 4.45809453852 4.56307096286 98% => OK
Word Length SD: 2.81271861299 2.78398813304 101% => OK
Unique words: 203.0 204.123752495 99% => OK
Unique words percentage: 0.513924050633 0.468620217663 110% => OK
syllable_count: 621.9 705.55239521 88% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 11.0 4.96107784431 222% => Less pronouns wanted as sentence beginning.
Article: 1.0 8.76447105788 11% => OK
Subordination: 9.0 2.70958083832 332% => Less adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 40.1524104691 57.8364921388 69% => OK
Chars per sentence: 104.526315789 119.503703932 87% => OK
Words per sentence: 20.7894736842 23.324526521 89% => OK
Discourse Markers: 7.47368421053 5.70786347227 131% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 15.0 8.20758483034 183% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.12431393054 0.218282227539 57% => OK
Sentence topic coherence: 0.0411922055934 0.0743258471296 55% => OK
Sentence topic coherence SD: 0.0585279848998 0.0701772020484 83% => OK
Paragraph topic coherence: 0.0798180878539 0.128457276422 62% => OK
Paragraph topic coherence SD: 0.0415246847636 0.0628817314937 66% => OK
Essay readability:
automated_readability_index: 12.7 14.3799401198 88% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 11.89 12.5979740519 94% => OK
dale_chall_readability_score: 8.67 8.32208582834 104% => OK
difficult_words: 101.0 98.500998004 103% => OK
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.