"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The argument presented by the advertising director of the Super Screen Movie Production Company states, that during the past year, fewer people attended movies produced by Super Screen than in any other year though the percentage of positive reviews actually increased in the same duration. Hence, a recommendation given by him is to allocate a greater share of budget next year to reach the people through advertising. There are several questions that need to be discussed to decide whether the argument and the recommendation are reasonable. They are delineated below.
Firstly, we need to check the trends of movie-goers for the past few years. If there is a decline in the total number of people going for movies then this would suggest a global scenario which has inadvertently affected Super Screen along with other production companies as well. It would simply mean that all movies have fared lesser audience than previous years. Hence, no increment needs to be made in the advertising budget.
Moreover, we need to consider other platforms like online streaming, for eg. Netflix and Amazon Prime, and television that have showcased Super Screen's movies. We consider the viewership on these alternate platforms and determine whether a drop is seen here as well, or an antithetical increase is found. If the results show a drop then it would mean that the movies produced by Super Screen does not appeal to a lot of people and has a selective audience. However, if we see a growth in the numbers then it would mean that viewers prefer options alternate to cinemas for the movie experience. Hence, in this scenario again advertising revenue can remain unchanged for the upcoming year.
In addition, we need to see the forms of advertising that are being currently employed. If advertisements are made on media platforms that do not cater to majority of the audience, or are being made at time slots which do not cover a lot of people in the society then it would mean that the ways of advertising are incorrect. In such a case we must ensure that prime-time slots show advertisements of Super Screen movies and only those mediums are used to achieve this purpose which are accepted by most people.
Along with the above considerations, we can have an extensive survey that covers majority of people and takes their view on Super Screen movies. They can be asked if they have seen any movies produced by Super Screen in the past year, the platform on which they saw the movie, their review about the movie, etc. Apart from the movie-centric questions, they can also be asked if they have seen advertisements for any of the movies and the occurrence or frequency of the same. This would give a quantitative and direct idea of how efficacious has advertising been. Extrapolating from these empirical results, we can then conclude what measures need to be taken after the faults in the implemented methodology are found.
Therefore, we summarise the questions to be discussed to decide on the recommendation as follows:What are the trends of movie-goers for the past few years? Is the decline of audience a trend common to most production companies or confined to Super Screen? What has been the viewership on alternate platforms? What forms of advertising are currently employed? Are they reaching the majority or are instead being made during hours that do not have a significant audience? What are the views of the general public on movies made by Super Screen? These questions would help us come to a conclusive decision about the recommendation pertaining to the argument.
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Comments
Essay evaluation report
flaws:
still didn't argue this:
And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year.
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sample:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 27 15
No. of Words: 601 350
No. of Characters: 2926 1500
No. of Different Words: 252 200
Fourth Root of Number of Words: 4.951 4.7
Average Word Length: 4.869 4.6
Word Length SD: 2.748 2.4
No. of Words greater than 5 chars: 193 100
No. of Words greater than 6 chars: 139 80
No. of Words greater than 7 chars: 112 40
No. of Words greater than 8 chars: 72 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.259 21.0
Sentence Length SD: 12.394 7.5
Use of Discourse Markers (%): 0.556 0.12
Sentence-Text Coherence: 0.287 0.35
Sentence-Para Coherence: 0.484 0.50
Sentence-Sentence Coherence: 0.136 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 11, column 497, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
...ant audience? What are the views of the general public on movies made by Super Screen? These q...
^^^^^^^^^^^^^^
Transition Words or Phrases used:
actually, also, first, firstly, hence, however, if, moreover, so, then, therefore, well, apart from, as for, in addition
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 31.0 19.6327345309 158% => OK
Auxiliary verbs: 18.0 12.9520958084 139% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 44.0 28.8173652695 153% => Less pronouns wanted
Preposition: 81.0 55.5748502994 146% => OK
Nominalization: 20.0 16.3942115768 122% => OK
Performance on vocabulary words:
No of characters: 2996.0 2260.96107784 133% => OK
No of words: 600.0 441.139720559 136% => Less content wanted.
Chars per words: 4.99333333333 5.12650576532 97% => OK
Fourth root words length: 4.94923200384 4.56307096286 108% => OK
Word Length SD: 2.82396687107 2.78398813304 101% => OK
Unique words: 257.0 204.123752495 126% => OK
Unique words percentage: 0.428333333333 0.468620217663 91% => More unique words wanted or less content wanted.
syllable_count: 936.9 705.55239521 133% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 15.0 4.96107784431 302% => Less pronouns wanted as sentence beginning.
Article: 3.0 8.76447105788 34% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 29.0 19.7664670659 147% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 57.6933960079 57.8364921388 100% => OK
Chars per sentence: 103.310344828 119.503703932 86% => OK
Words per sentence: 20.6896551724 23.324526521 89% => OK
Discourse Markers: 4.13793103448 5.70786347227 72% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 15.0 8.20758483034 183% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 11.0 4.67664670659 235% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.28676045528 0.218282227539 131% => OK
Sentence topic coherence: 0.0760860174124 0.0743258471296 102% => OK
Sentence topic coherence SD: 0.0809238494788 0.0701772020484 115% => OK
Paragraph topic coherence: 0.168211200323 0.128457276422 131% => OK
Paragraph topic coherence SD: 0.0589194162691 0.0628817314937 94% => OK
Essay readability:
automated_readability_index: 12.4 14.3799401198 86% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 11.66 12.5979740519 93% => OK
dale_chall_readability_score: 7.97 8.32208582834 96% => OK
difficult_words: 127.0 98.500998004 129% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.