The following is a memorandum from the business manager of WLSS television station.
"Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs."
The clientele and viewership for any news channel is as important as featuring news on their station and in order to maintain the balance between these two the manager's step can be considered justifiable. The business manager's step to restore the the time devoted to weather and local news to its former level is understandable and is correct seeing the loss of the advertisement thus the revenue and the viewership.
The news channel provide the society with the latest news at the national and local level to make them aware of their surroundings and the happenings taking place in the country and their town. As mentioned that they have increased the national news time in their late-night programs means that there was already a definite amount of time given to the national news and there is no need to change that if it is affecting the viewership and the revenue of their news channel. As it is not mentioned that it was the only news channel there and they are obliged to give prime and more time to the national news, they can distribute the time equally between local, weather and national news. The changes were made in the late-night program which shows that it is the peak time where they get the most viewership from the town and people observe the advertisements mentioned during that program and helping them do good business. As it can be the case where most of these people spend their day time minding their own business and viewing that late night program to get the knowledge of their local town news, so making changes in their prime slot program may be harmful.
The complaints received due to the change shows that viewers prefer to watch local and weather news during the late-night program and they prefer sticking to that schedule rather than watching more of national news. So supporting that, the step taken by the manager to restore the time devoted to weather news and local news is correct and should go under. The news channel earns through the advertisement revenues and if the local businesses cancel their advertising contacts then it can affect the TRP's and revenue of the channel. Considering the thought of making more money through these contracts the manager should follow his step and come back to the normal routine.
The manager may have seen the businesses moving to other news channel with their contract as they might show these advertisements for adequate time and the sale of their business may increase. The assumption would have helped the manager to release this memorandum of restoring the things as they were. Each business thinks of their profit and news channels are no different. In order to increase the national news time they can do that in some other slot or program and may not harm the chances of losing their clientele and viewership.
The national news is as important is local news or maybe more, but there is no denying that each business prefers to earn profits and grow. So by assessing the situation and assuming all these facts the manager's step to restore timing of local and weather news in late-night programs as they were before is justifiable and the evidence of previous studies shows that.
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Comments
Essay evaluation report
argument 1 -- not OK
argument 2 -- not OK
argument 3 -- not OK
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flaws:
this is not an issue essay.
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samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: ? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 546 350
No. of Characters: 2600 1500
No. of Different Words: 210 200
Fourth Root of Number of Words: 4.834 4.7
Average Word Length: 4.762 4.6
Word Length SD: 2.44 2.4
No. of Words greater than 5 chars: 169 100
No. of Words greater than 6 chars: 139 80
No. of Words greater than 7 chars: 79 40
No. of Words greater than 8 chars: 47 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 32.118 21.0
Sentence Length SD: 9.216 7.5
Use of Discourse Markers (%): 0.529 0.12
Sentence-Text Coherence: 0.395 0.35
Sentence-Para Coherence: 0.601 0.50
Sentence-Sentence Coherence: 0.149 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 244, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
.... The business managers step to restore the the time devoted to weather and local news ...
^^^^^^^
Line 1, column 244, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
.... The business managers step to restore the the time devoted to weather and local news ...
^^^^^^^
Line 3, column 1, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...thus the revenue and the viewership. The news channel provide the society with t...
^^^
Transition Words or Phrases used:
but, if, may, so, then, thus
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 34.0 11.1786427146 304% => Less conjunction wanted
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 52.0 28.8173652695 180% => Less pronouns wanted
Preposition: 60.0 55.5748502994 108% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2634.0 2260.96107784 116% => OK
No of words: 546.0 441.139720559 124% => OK
Chars per words: 4.82417582418 5.12650576532 94% => OK
Fourth root words length: 4.83390555256 4.56307096286 106% => OK
Word Length SD: 2.46180554107 2.78398813304 88% => OK
Unique words: 218.0 204.123752495 107% => OK
Unique words percentage: 0.399267399267 0.468620217663 85% => More unique words wanted or less content wanted.
syllable_count: 797.4 705.55239521 113% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 32.0 22.8473053892 140% => The Avg. Sentence Length is relatively long.
Sentence length SD: 51.2730663764 57.8364921388 89% => OK
Chars per sentence: 154.941176471 119.503703932 130% => OK
Words per sentence: 32.1176470588 23.324526521 138% => OK
Discourse Markers: 1.64705882353 5.70786347227 29% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.419234787321 0.218282227539 192% => OK
Sentence topic coherence: 0.176967387991 0.0743258471296 238% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.0793969782985 0.0701772020484 113% => OK
Paragraph topic coherence: 0.284026425081 0.128457276422 221% => OK
Paragraph topic coherence SD: 0.0535279993352 0.0628817314937 85% => OK
Essay readability:
automated_readability_index: 17.3 14.3799401198 120% => OK
flesch_reading_ease: 47.46 48.3550499002 98% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 14.6 12.197005988 120% => OK
coleman_liau_index: 11.27 12.5979740519 89% => OK
dale_chall_readability_score: 7.8 8.32208582834 94% => OK
difficult_words: 89.0 98.500998004 90% => OK
linsear_write_formula: 18.0 12.3882235529 145% => OK
gunning_fog: 14.8 11.1389221557 133% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.