18. The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The argument talks about a solution provided by the business manager of a television station. The station has received complaints about reducing their time devoted to weather and local news and local businesses have also cancelled their advertising contract with the station. The business manager suggests that to avoid any further loss they should restore the time devoted to weather and local news to its former level. However, this argument is not cogent and requires some specific pieces of evidence in order to evaluate it properly.
Firstly, the argument does not talk about the viewership of the late-night program. As the percentage of the audience that an advertisement reach depends on the viewership of the show, it is an important factor and cannot be neglected. If the overall viewership has increased then there is no need to make any change in the program schedule.
Secondly, the argument just states that 'most of the complaints' received are concerned with the station's coverage of weather and local news. The argument fails to provide a concrete figure of the complaints received. If the number of complaints received is low like 25% or 30%, then late-night news program can continue to work as it is working now.
Thirdly, it is important to know when those complaints are received. It is understandable to receive more complaints regarding a change immediately after the change. However, if the number of complaints has not decreased over the past one year, then it would be a good decision to restore the time devoted to weather and local news to its former level.
Fourthly, the television station needs to investigate why exactly the local business cancelled their advertising contract. There is a possibility that the local business might be facing some problems cannot afford this advertisement or the businesses might have shut down. Assuming they cancelled the contract because of advertisements not reaching to a larger audience will be a flawed assumption.
In conclusion, there are multiple pieces of evidence that the author can provide in order to make his argument more persuasive and cogent. Having these pieces of evidence will help the committee to make a well-informed decision.
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Comments
Essay evaluation report
Sentence: The argument talks about a soultion provided by the business manager of a television station.
Error: soultion Suggestion: solution
Sentence: The station has recieved complaints about reducing their time devoted to weather and local news and local businesses have also cancelled their advertising contract with the station.
Error: recieved Suggestion: received
Sentence: As the percentage of audiance that an advertisments reach depends on the viewership of the show, it is an important factor and cannot be negelected.
Error: viewership Suggestion: No alternate word
Error: advertisments Suggestion: advertisements
Error: audiance Suggestion: audience
Error: negelected Suggestion: neglected
Sentence: Thirdly, it is impoprtant to know when those complaints are recieved.
Error: recieved Suggestion: received
Error: impoprtant Suggestion: important
Sentence: It is understandable to recieve more complaints reagrding a change immidately after the change.
Error: recieve Suggestion: receive
Error: reagrding Suggestion: regarding
Error: immidately Suggestion: immediately
Sentence: There is a possibility that the local business might be facing some problems can cannot afford this advertisments or the businesses might have shut down.
Error: advertisments Suggestion: advertisements
Sentence: Assuming the they cancelled the contrat because of adverstisments not reaching to a larger audiance will be a flawed assumption.
Error: cancelled Suggestion: No alternate word
Error: adverstisments Suggestion: advertisements
Error: contrat Suggestion: contract
Error: audiance Suggestion: audience
Sentence: Having these evidences will help the commitee to make a well informed decision.
Error: commitee Suggestion: committee
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samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 16 2
No. of Sentences: 18 15
No. of Words: 357 350
No. of Characters: 1812 1500
No. of Different Words: 170 200
Fourth Root of Number of Words: 4.347 4.7
Average Word Length: 5.076 4.6
Word Length SD: 2.766 2.4
No. of Words greater than 5 chars: 138 100
No. of Words greater than 6 chars: 116 80
No. of Words greater than 7 chars: 84 40
No. of Words greater than 8 chars: 43 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.833 21.0
Sentence Length SD: 6.309 7.5
Use of Discourse Markers (%): 0.556 0.12
Sentence-Text Coherence: 0.318 0.35
Sentence-Para Coherence: 0.619 0.50
Sentence-Sentence Coherence: 0.093 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 1, column 277, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
... advertising contract with the station. The business manager suggests that to avoid...
^^^
Line 3, column 234, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ortant factor and cannot be negelected. If the overall viewership has increased th...
^^
Line 5, column 96, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...plaints received are concerned with the stations coverage of weather and local news. The...
^^^^^^^^
Line 9, column 287, Rule ID: DT_PRP[1]
Message: Possible typo. Did you mean 'the' or 'they'?
Suggestion: the; they
...sinesses might have shut down. Assuming the they cancelled the contrat because of advers...
^^^^^^^^
Transition Words or Phrases used:
also, first, firstly, however, if, second, secondly, so, then, third, thirdly, well, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 44.0 55.5748502994 79% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 1861.0 2260.96107784 82% => OK
No of words: 357.0 441.139720559 81% => More content wanted.
Chars per words: 5.21288515406 5.12650576532 102% => OK
Fourth root words length: 4.34677393335 4.56307096286 95% => OK
Word Length SD: 2.81513301837 2.78398813304 101% => OK
Unique words: 173.0 204.123752495 85% => More unique words wanted.
Unique words percentage: 0.484593837535 0.468620217663 103% => OK
syllable_count: 580.5 705.55239521 82% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 34.1725830469 57.8364921388 59% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 103.388888889 119.503703932 87% => OK
Words per sentence: 19.8333333333 23.324526521 85% => OK
Discourse Markers: 5.44444444444 5.70786347227 95% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 14.0 6.88822355289 203% => Less negative sentences wanted.
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.272451481473 0.218282227539 125% => OK
Sentence topic coherence: 0.0795209654038 0.0743258471296 107% => OK
Sentence topic coherence SD: 0.0835096613377 0.0701772020484 119% => OK
Paragraph topic coherence: 0.126331599194 0.128457276422 98% => OK
Paragraph topic coherence SD: 0.0934675104474 0.0628817314937 149% => OK
Essay readability:
automated_readability_index: 13.0 14.3799401198 90% => Automated_readability_index is low.
flesch_reading_ease: 52.19 48.3550499002 108% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 12.94 12.5979740519 103% => OK
dale_chall_readability_score: 8.25 8.32208582834 99% => OK
difficult_words: 83.0 98.500998004 84% => More difficult words wanted.
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.