The following appeared in a memo from the new vice president of Sartorian, a company that manufactures men's clothing.
"Five years ago, at a time when we had difficulty obtaining reliable supplies of high-quality wool fabric, we discontinued production of our popular alpaca overcoat. Now that we have a new fabric supplier, we should resume production. Given the outcry from our customers when we discontinued this product and the fact that none of our competitors offers a comparable product, we can expect pent-up consumer demand for our alpaca coats. Due to this demand and the overall increase in clothing prices, we can predict that Sartorian's alpaca overcoats will be more profitable than ever before."
Write a response in which you discuss what questions would need to be answered in order to decide whether the prediction and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the prediction.
In the memo written by the vice president of men's clothing manufacturer company, it is stated that, since they have got a new fabric supplier the production of one of their old product (alpaca coats) which was stopped five years ago should be resumed will result in gaining more profit than before. The prediction by vice president is based on certain assumption such as the demand for alpaca coats have not changed since so many years, and also the infrastructure and the equipment needed for alpaca coats is available now and in working conditions. The conclusion is also based on assumption that new fabric supplier will supplies have the same high quality wool fabric needed for the manufacturing the alpaca coats. However, before the recommendation can be properly evaluated three questions must be answered.
First of all, is the demand for the alpaca coats is still high? Is the predilecation of customers towards the alpaca coat is still the same as it was five years ago ? It has been a long time since the production of alpaca coats is shutdown. Fashion of particular type and design of clothing keeps changing pretty soon in clothing industries. For example, fashion for long bottom jeans was in full fledge a few years ago, but soon the demand for it is dropped and the fashion of pencil cut jeans rised in the market. Therefore, it will be hard to assume that the demand for alpaca coat is still high in market with out any stated proof of market survey done recently.
Furthermore, did the new fabric supplier provide the same high quality fabric as it was used five years ago? did the change in fabric may not affect the overall quality of product and its sale? If we still assume that, the demand for alpaca coats is still high, but if the same high quality wool is not being supplied by new fabric supplier then it will surely affect the customer satisfaction. If the quality of alpaca coats will not be upto the marks as it was before, and also since the price of coat will also be high as stated that overall clothing price has been increased, then it will affect the sale and overall profits by alpaca coats.
Finally, do the manufacturing plant has the infrastructure and equipments needed for making the alpaca coats or do they need further maintainance cost or need to buy new equipments? since the product manufacturing stopped five years ago, therefore the specific machineries used to manufacture this coats would be scrapped out or replaced by new machineries need for other products. If the machinery are still with them, they may be requiring a huge maintainance costs since they have been not used so long. Consider the above scenarios, it can be seen that the costs for such maintainance and purchase will be overhead before the profit comes in. If still such costs is affordable by the industry, then also it will surely hamper the profits by alpaca coats.
In Conclusion, the argument, as its stand now, is considered flawed based due to its reliance on several unwarrented assumptions. if the vice president could provide further assertion to the above stated question, then it will be possible to fully evaluate the viability of the proposed recommendation to resume the production of alpaca coats which will gain high profit for the company.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 564 350
No. of Characters: 2665 1500
No. of Different Words: 216 200
Fourth Root of Number of Words: 4.873 4.7
Average Word Length: 4.725 4.6
Word Length SD: 2.547 2.4
No. of Words greater than 5 chars: 179 100
No. of Words greater than 6 chars: 116 80
No. of Words greater than 7 chars: 80 40
No. of Words greater than 8 chars: 50 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 31.333 21.0
Sentence Length SD: 15.348 7.5
Use of Discourse Markers (%): 0.778 0.12
Sentence-Text Coherence: 0.361 0.35
Sentence-Para Coherence: 0.415 0.50
Sentence-Sentence Coherence: 0.125 0.07
Number of Paragraphs: 2 5
Grammar and spelling errors:
Line 3, column 611, Rule ID: WITH_OUT[1]
Message: This word is usually written together. Did you mean 'without'?
Suggestion: without
...for alpaca coat is still high in market with out any stated proof of market survey done ...
^^^^^^^^
Line 4, column 110, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Did
...y fabric as it was used five years ago? did the change in fabric may not affect the...
^^^
Line 4, column 342, Rule ID: COMP_THAN[3]
Message: Comparison requires 'than', not 'then' nor 'as'.
Suggestion: than
...t being supplied by new fabric supplier then it will surely affect the customer sati...
^^^^
Line 5, column 182, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Since
...nce cost or need to buy new equipments? since the product manufacturing stopped five ...
^^^^^
Line 6, column 130, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...nce on several unwarrented assumptions. if the vice president could provide furthe...
^^
Line 6, column 229, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e above stated question, then it will be possible to fully evaluate the viability...
^^
Transition Words or Phrases used:
also, but, finally, first, furthermore, however, if, may, so, still, then, therefore, for example, in conclusion, such as, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 36.0 19.6327345309 183% => OK
Auxiliary verbs: 22.0 12.9520958084 170% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 29.0 28.8173652695 101% => OK
Preposition: 58.0 55.5748502994 104% => OK
Nominalization: 18.0 16.3942115768 110% => OK
Performance on vocabulary words:
No of characters: 2719.0 2260.96107784 120% => OK
No of words: 564.0 441.139720559 128% => OK
Chars per words: 4.82092198582 5.12650576532 94% => OK
Fourth root words length: 4.87326216964 4.56307096286 107% => OK
Word Length SD: 2.61559507847 2.78398813304 94% => OK
Unique words: 226.0 204.123752495 111% => OK
Unique words percentage: 0.400709219858 0.468620217663 86% => More unique words wanted or less content wanted.
syllable_count: 849.6 705.55239521 120% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 9.0 2.70958083832 332% => Less adverbial clause wanted.
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 65.3498174401 57.8364921388 113% => OK
Chars per sentence: 129.476190476 119.503703932 108% => OK
Words per sentence: 26.8571428571 23.324526521 115% => OK
Discourse Markers: 6.42857142857 5.70786347227 113% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.134664360373 0.218282227539 62% => OK
Sentence topic coherence: 0.0524764179564 0.0743258471296 71% => OK
Sentence topic coherence SD: 0.058848604178 0.0701772020484 84% => OK
Paragraph topic coherence: 0.0868313189594 0.128457276422 68% => OK
Paragraph topic coherence SD: 0.0516845551417 0.0628817314937 82% => OK
Essay readability:
automated_readability_index: 14.7 14.3799401198 102% => OK
flesch_reading_ease: 53.55 48.3550499002 111% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 10.97 12.5979740519 87% => OK
dale_chall_readability_score: 7.67 8.32208582834 92% => OK
difficult_words: 98.0 98.500998004 99% => OK
linsear_write_formula: 18.0 12.3882235529 145% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 18.0 11.9071856287 151% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.