The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
In the passage, the author suggests that the Super Screen movie production company should set the market advertising budget higher in next year in order to increase the number of viewers for the company's movie. In this given case, it is hard to assess the feasibility of the statement because the information is not given enough. But the author's statement cannot always be true as well considering his reason for the argument.
First, the author recognizes the increased percentage of positive reviews as an indicator of the good quality of the movies. However, the increment is not fully identified in the statement. if the initial reputation for the movie was significantly low, then a small increment of the reputation does not give significant change in the quality.
Another problem for the reviews is the partiality of the reviewers. As people already know the quality of the movies from the previous items, people who do not like these movies could avoid watching the movies that made from the same company. in this case, the reviewers are mostly the fans of the movies made from the company, which means the positive reviews are guaranteed. Negative responses are not considered in this review.
Moreover, even if the movie quality is good enough, the advertisement is not the necessary reason for poor views. if theaters did not allocated enough space for playing, people does not get any chance to watch it even though they want to.
Overall, The author does not have enough evidence to pertain its suggestion. The further information is required in order to assess the solution of the director.
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Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: ??? out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 11 15
No. of Words: 268 350
No. of Characters: 1310 1500
No. of Different Words: 140 200
Fourth Root of Number of Words: 4.046 4.7
Average Word Length: 4.888 4.6
Word Length SD: 2.567 2.4
No. of Words greater than 5 chars: 100 100
No. of Words greater than 6 chars: 68 80
No. of Words greater than 7 chars: 46 40
No. of Words greater than 8 chars: 31 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.364 21.0
Sentence Length SD: 14.214 7.5
Use of Discourse Markers (%): 0.364 0.12
Sentence-Text Coherence: 0.366 0.35
Sentence-Para Coherence: 0.658 0.50
Sentence-Sentence Coherence: 0.058 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
In the passage, the author suggests that...
^^
Line 1, column 341, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...nformation is not given enough. But the authors statement cannot always be true as well...
^^^^^^^
Line 2, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...sidering his reason for the argument. First, the author recognizes the increas...
^^
Line 2, column 193, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
... not fully identified in the statement. if the initial reputation for the movie wa...
^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ve significant change in the quality. Another problem for the reviews is the p...
^^
Line 3, column 246, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: In
...movies that made from the same company. in this case, the reviewers are mostly the...
^^
Line 4, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...es are not considered in this review. Moreover, even if the movie quality is g...
^^
Line 4, column 117, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...ot the necessary reason for poor views. if theaters did not allocated enough space...
^^
Line 4, column 137, Rule ID: DID_BASEFORM[1]
Message: The verb 'did' requires the base form of the verb: 'allocate'
Suggestion: allocate
...son for poor views. if theaters did not allocated enough space for playing, people does n...
^^^^^^^^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...to watch it even though they want to. Overall, The author does not have enough...
^^
Transition Words or Phrases used:
but, first, however, if, moreover, so, then, well
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 19.6327345309 61% => OK
Auxiliary verbs: 3.0 12.9520958084 23% => OK
Conjunction : 1.0 11.1786427146 9% => More conjunction wanted.
Relative clauses : 4.0 13.6137724551 29% => More relative clauses wanted.
Pronoun: 11.0 28.8173652695 38% => OK
Preposition: 30.0 55.5748502994 54% => More preposition wanted.
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 1344.0 2260.96107784 59% => More number of characters wanted.
No of words: 268.0 441.139720559 61% => More content wanted.
Chars per words: 5.01492537313 5.12650576532 98% => OK
Fourth root words length: 4.04607285448 4.56307096286 89% => OK
Word Length SD: 2.63434949888 2.78398813304 95% => OK
Unique words: 147.0 204.123752495 72% => More unique words wanted.
Unique words percentage: 0.548507462687 0.468620217663 117% => OK
syllable_count: 424.8 705.55239521 60% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 43.037714832 57.8364921388 74% => OK
Chars per sentence: 96.0 119.503703932 80% => OK
Words per sentence: 19.1428571429 23.324526521 82% => OK
Discourse Markers: 3.5 5.70786347227 61% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 10.0 5.25449101796 190% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.16275900678 0.218282227539 75% => OK
Sentence topic coherence: 0.0420083335724 0.0743258471296 57% => OK
Sentence topic coherence SD: 0.0665089674851 0.0701772020484 95% => OK
Paragraph topic coherence: 0.0693901841828 0.128457276422 54% => OK
Paragraph topic coherence SD: 0.0591632479166 0.0628817314937 94% => OK
Essay readability:
automated_readability_index: 11.7 14.3799401198 81% => Automated_readability_index is low.
flesch_reading_ease: 52.19 48.3550499002 108% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 11.78 12.5979740519 94% => OK
dale_chall_readability_score: 8.35 8.32208582834 100% => OK
difficult_words: 64.0 98.500998004 65% => More difficult words wanted.
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.