Many sports players advertise sport-related products. What are the advantages and disadvantages of this?
Nowadays, advertising has become a crucial part of every business. Many well-known sports personalities advertise various sport-related products. There are a couple of benefits such as an increase in employment and children involving active lifestyle, but there are also drawbacks to be taken into consideration.
To begin with, one principal advantage of famous sportspeople advertising a sports-related product is it helps in creating jobs. Many people purchase products that are endorsed by their favorite sports person, which helps to increase the sale, thereby, generating employment. For example, MRF is endorsed by famous Indian cricket personality, Virat Kholi, which has helped the company to increase its sale of cricket bats by 25% and employment by 32%. Another advantage of brands getting endorsed by well-known sportspeople is it encourages children to indulge active lifestyle. Sports star normally advertise products by playing their game or showing their skills, which encourages children to imitate or learn the same skills by playing the desired game; thereby, avoiding a sedentary lifestyle. Overall, it helps to generate enough jobs and appeal to youths to adopt an active and healthy lifestyle.
On the other hand, one problem that can arise by sports players advertising sport-related products is it put undue pressure on parents. Children force their parents to buy the desired product by seeing their star endorsing the same, which forces parents to divide unplanned budget to satisfy children's need. For instance, according to a recent poll, 47% of parents complained that they need to spend 10% of their unplanned expenses on sports-related products
in order to satisfy their children's demand. Another problem that can arise is that products get expensive due to being endorsed by a celebrity. As a huge chunk of money has to be paid to celebrity, the cost is recovered from the price of the product, making it expensive. Therefore, pressure on parents and an increase in the cost of the product are a couple of disadvantages that result from celebrity endorsing sports products.
To conclude, brands getting advertised by elegant sports personalities can result in a couple of benefits, but forceful pressure on parents to buy the desired products and increase in the cost are some disadvantages that can occur.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-01-02 | kaka singh | 61 | view |
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Transition Words or Phrases used:
also, but, if, so, therefore, well, as to, for example, for instance, such as, to begin with, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 13.1623246493 106% => OK
Auxiliary verbs: 6.0 7.85571142285 76% => OK
Conjunction : 10.0 10.4138276553 96% => OK
Relative clauses : 11.0 7.30460921844 151% => OK
Pronoun: 21.0 24.0651302605 87% => OK
Preposition: 58.0 41.998997996 138% => OK
Nominalization: 5.0 8.3376753507 60% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1986.0 1615.20841683 123% => OK
No of words: 367.0 315.596192385 116% => OK
Chars per words: 5.41144414169 5.12529762239 106% => OK
Fourth root words length: 4.37689890912 4.20363070211 104% => OK
Word Length SD: 2.96819682115 2.80592935109 106% => OK
Unique words: 179.0 176.041082164 102% => OK
Unique words percentage: 0.487738419619 0.561755894193 87% => More unique words wanted or less content wanted.
syllable_count: 612.9 506.74238477 121% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 5.43587174349 18% => OK
Article: 1.0 2.52805611222 40% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 2.0 0.809619238477 247% => Less conjunction wanted as sentence beginning.
Preposition: 5.0 4.76152304609 105% => OK
Performance on sentences:
How many sentences: 16.0 16.0721442886 100% => OK
Sentence length: 22.0 20.2975951904 108% => OK
Sentence length SD: 45.4063252752 49.4020404114 92% => OK
Chars per sentence: 124.125 106.682146367 116% => OK
Words per sentence: 22.9375 20.7667163134 110% => OK
Discourse Markers: 6.9375 7.06120827912 98% => OK
Paragraphs: 5.0 4.38176352705 114% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 10.0 8.67935871743 115% => OK
Sentences with negative sentiment : 4.0 3.9879759519 100% => OK
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.269604687491 0.244688304435 110% => OK
Sentence topic coherence: 0.107219517141 0.084324248473 127% => OK
Sentence topic coherence SD: 0.130119036128 0.0667982634062 195% => OK
Paragraph topic coherence: 0.164459227949 0.151304729494 109% => OK
Paragraph topic coherence SD: 0.0616730764217 0.056905535591 108% => OK
Essay readability:
automated_readability_index: 15.5 13.0946893788 118% => OK
flesch_reading_ease: 40.69 50.2224549098 81% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 13.1 11.3001002004 116% => OK
coleman_liau_index: 14.39 12.4159519038 116% => OK
dale_chall_readability_score: 8.51 8.58950901804 99% => OK
difficult_words: 88.0 78.4519038076 112% => OK
linsear_write_formula: 9.0 9.78957915832 92% => OK
gunning_fog: 10.8 10.1190380762 107% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.