"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
The author correlated viewers complain and advertisers contract with not broadcasting weather and local news has a lot of holes in the argument. Though the claim seems beleivable to some extent that, as late night news are seen by elderly people of the country and loosing the viewers may effect in the revenue of advertisers company for which they have canceled there contract. But the author does not explicitly say here that people will not watch their channel if they do not show weather and local news from their station at midnight.
Television channels have different kinds of viewers which have a variety of interests based on their age, race, views and thoughts. To increase a revenue what a channel should focus on is what most of the viewers of their channel want to see and by those they can attract different advertisers to their channel. Here, people who are reported to be complained for not showing local news and weather news may not be of greater margin of viewers as a whole. For example, if 1000 people watch the channel at late night and only 20 of them complained, it falls in the 2% of the viewers which are very low to be considered for further losses in revenue to the company. Additionaly, local businesses who were concerened about their viewers per advertise ratio can have different reasons to opt out from continuing their deal with the television company. It is possible that they get better deals at low cost from other television channel who also have more viewers compared to this one.
Thus, attracting more viewers does not solely depends on showing a particular content like weather news on local news but many other parameters which also should be take into account. Advertising revenues can also be earned from offering those companies discounted rate per minute. Local news can be broadcasted during this time period but further investigations are also requried whether the number of views increased substantially as a consequence.
On the other hand, a counter argument can be given based on the fact that, advertising revenue consists of most of the share of that television company's revenue and those company's product are newly launched so their sales depends mostly on their marketing policy. As a result, those company can not take risks to lose to any potential customers. This arguement also had a lot of holes in it's own and based on many if's and but's which are not clear in the author's statement. Still, if this is the scenario, television company can offer showing advertises on other time which has most viewers and show them incentives to get more viewers than before. It can also be poised by them that, weather news and local news viewers have drastically declined over the couple of years and show no indication of rising to previous rate in near future so a small number of people's complain does not effect those business company's product.
| Post date | Users | Rates | Link to Content |
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| 2020-01-29 | AlmeeC. | 37 | view |
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| 2020-01-29 | lekuleku | 55 | view |
| 2020-01-27 | jason123 | 69 | view |
- Educational institutions have a responsibility to dissuade students from pursuing fields of study in which they are unlikely to succeed 66
- "Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of 42
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 495 350
No. of Characters: 2374 1500
No. of Different Words: 228 200
Fourth Root of Number of Words: 4.717 4.7
Average Word Length: 4.796 4.6
Word Length SD: 2.502 2.4
No. of Words greater than 5 chars: 158 100
No. of Words greater than 6 chars: 128 80
No. of Words greater than 7 chars: 73 40
No. of Words greater than 8 chars: 48 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 29.118 21.0
Sentence Length SD: 9.152 7.5
Use of Discourse Markers (%): 0.765 0.12
Sentence-Text Coherence: 0.362 0.35
Sentence-Para Coherence: 0.54 0.50
Sentence-Sentence Coherence: 0.11 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 266, Rule ID: LOOSING_EFFORTRECORDSEASON[1]
Message: Did you mean 'losing the'?
Suggestion: losing the
...en by elderly people of the country and loosing the viewers may effect in the revenue of ad...
^^^^^^^^^^^
Line 1, column 290, Rule ID: AFFECT_EFFECT[6]
Message: Did you mean 'affect'?
Suggestion: affect
...the country and loosing the viewers may effect in the revenue of advertisers company f...
^^^^^^
Line 9, column 47, Rule ID: DID_BASEFORM[3]
Message: The verb 'does' requires base form of the verb: 'depend'
Suggestion: depend
...attracting more viewers does not solely depends on showing a particular content like we...
^^^^^^^
Line 9, column 166, Rule ID: SHOULD_BE_DO[1]
Message: Did you mean 'taken'?
Suggestion: taken
...y other parameters which also should be take into account. Advertising revenues can ...
^^^^
Line 13, column 278, Rule ID: THIS_NNS[2]
Message: Did you mean 'this company' or 'those companies'?
Suggestion: this company; those companies
...on their marketing policy. As a result, those company can not take risks to lose to any poten...
^^^^^^^^^^^^^
Line 13, column 305, Rule ID: ADMIT_ENJOY_VB[1]
Message: This verb is used with the gerund form: 'risks losing'.
Suggestion: risks losing
...As a result, those company can not take risks to lose to any potential customers. This arguem...
^^^^^^^^^^^^^
Line 13, column 455, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...ifs and buts which are not clear in the authors statement. Still, if this is the scenar...
^^^^^^^
Line 13, column 840, Rule ID: SMALL_NUMBER_OF[1]
Message: Specify a number, remove phrase, use 'a few', or use 'some'
Suggestion: a few; some
...sing to previous rate in near future so a small number of peoples complain does not effect those ...
^^^^^^^^^^^^^^^^^
Line 13, column 884, Rule ID: AFFECT_EFFECT[6]
Message: Did you mean 'affect'?
Suggestion: affect
...all number of peoples complain does not effect those business companys product.
^^^^^^
Transition Words or Phrases used:
also, but, if, may, so, still, thus, for example, as a result, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 17.0 11.1786427146 152% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 35.0 28.8173652695 121% => Less pronouns wanted
Preposition: 68.0 55.5748502994 122% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2416.0 2260.96107784 107% => OK
No of words: 495.0 441.139720559 112% => OK
Chars per words: 4.88080808081 5.12650576532 95% => OK
Fourth root words length: 4.71684168287 4.56307096286 103% => OK
Word Length SD: 2.54138362944 2.78398813304 91% => OK
Unique words: 224.0 204.123752495 110% => OK
Unique words percentage: 0.452525252525 0.468620217663 97% => OK
syllable_count: 747.0 705.55239521 106% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 2.0 8.76447105788 23% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 29.0 22.8473053892 127% => The Avg. Sentence Length is relatively long.
Sentence length SD: 51.428116931 57.8364921388 89% => OK
Chars per sentence: 142.117647059 119.503703932 119% => OK
Words per sentence: 29.1176470588 23.324526521 125% => OK
Discourse Markers: 4.70588235294 5.70786347227 82% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.223727393336 0.218282227539 102% => OK
Sentence topic coherence: 0.0873461000932 0.0743258471296 118% => OK
Sentence topic coherence SD: 0.0640985878296 0.0701772020484 91% => OK
Paragraph topic coherence: 0.164913216764 0.128457276422 128% => OK
Paragraph topic coherence SD: 0.0393224740556 0.0628817314937 63% => OK
Essay readability:
automated_readability_index: 16.1 14.3799401198 112% => OK
flesch_reading_ease: 50.5 48.3550499002 104% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 11.62 12.5979740519 92% => OK
dale_chall_readability_score: 8.3 8.32208582834 100% => OK
difficult_words: 101.0 98.500998004 103% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 13.6 11.1389221557 122% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.