TPO 05 - Question 4Target MarketingAdvertisers in the past have used radio and television in an attempt to provide information about their products to large, general audiences; it was once thought that the best way to sell a product was to advertise it to

Speaking topics in text

TPO 05 - Question 4
Target Marketing
Advertisers in the past have used radio and television in an attempt to provide information about their products to large, general audiences; it was once thought that the best way to sell a product was to advertise it to as many people as possible. However, more recent trends in advertising have turned toward target marketing. Target marketing is the strategy of advertising to smaller, very specific audiences— audiences that have been determined to have the greatest need or desire for the product being marketed. Target marketing has proved to be very effective in reaching potential customers.

Speaking recording
Votes
Average: 5.5 (1 vote)
This speaking topic by users
Post dates Users rates Contents
2018-04-23 Taniazehra 80.00 Check this speaking
2019-07-05 bijan54 60.00 Check this speaking
2019-10-31 Lee Shyu 56.00 Check this speaking
2018-04-23 Taniazehra 80.00 Check this speaking
2017-04-08 Av9ash 66.00 Check this speaking
Speaking category
Speakings by user Lee Shyu :

Comments

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on vocabulary words:
No of characters: 502.0 592.248995984 85% => Need more words or more difficult words.
No of words: 123.0 155.574297189 79% => More words wanted. You may: choose simpler words or speak faster or remove hesitations or remove long pauses, and fully use the time, do NOT save one or two seconds.
Chars per words: 4.08130081301 3.80514564318 107% => OK
Fourth root words length: 3.33024571262 3.525876923 94% => OK
Word Length SD: 2.00646716968 1.79077849142 112% => OK
Unique words: 75.0 93.7148594378 80% => More unique words wanted.
Unique words percentage: 0.609756097561 0.604071249207 101% => OK
Syllable count: 156.6 185.844578313 84% => OK
Avg_syllables_per_word: 1.3 1.19417670683 109% => OK

Performance on coherence:
Topic speech coherence ratio: 0.171712894678 0.0650381309087 264% => Good job. The more, the better.

Acoustic performance on paragraphs:
How many acoustic paragraphs: 14.0 4.35341365462 322% => Need less acoustic paragraphs.
Average paragraph length: 8.85714285714 68.503853103 13% => The average paragraph length is low.
STD paragraph length: 7.94496374942 21.3332995233 37% => OK
Average paragraph duration: 4.04714285714 25.9943957902 16% => The speaking content is not well organized.
STD paragraph duration: 3.04117324299 7.84667146824 39% => OK

Acoustic performance on sentences:
How many acoustic sentences: 33.0 42.0642570281 78% => OK
Average acoustic sentence length: 3.72727272727 4.02192344571 93% => OK
STD acoustic sentence length: 3.4577337759 3.1217529195 111% => OK
Average acoustic sentences duration: 1.48363636364 1.45093177766 102% => OK
STD acoustic sentences duration: 1.15210431499 0.99851816184 115% => OK

Acoustic performance on acoustic silence:(An acoustic silence means a little pause between two or more words)
How many acoustic silence: 23.0 39.0421686747 59% => OK
Total acoustic silence duration: 5.8 7.12997991968 81% => OK
Average acoustic silence duration: 0.252173913043 0.185688545393 136% => Maybe the pauses are too long.
STD acoustic silence duration: 0.18330199652 0.155154303396 118% => OK

Acoustic performance on acoustic words:
Total word duration: 42.13 47.1480722892 89% => Need to talk more.
Average word duration: 0.342520325203 0.305395592593 112% => OK
STD word duration: 0.176237060857 0.189427763521 93% => OK

Disfluencies: like hesitations, or 'ehn' or taking a long time to pronounce a word:
How many disfluencies: 10.0 7.94979919679 126% => It may have 'ehn' in the speaking, or it has hesitations or overlapping speeches.
Total_disfluencies_duration: 6.95 6.2937751004 110% => OK
Total acoustic noise duration: 7.11 3.39508032129 209% => It may have issues on recording quality or have issues on silences or disfluencies.

Acoustic rates:
Total speech duration: 56.66 59.7592369478 95% => Talk more. Do not save time. People can talk 4-5 words in one second.
Compare to expected duration: 0.944333333333 0.995987282463 95% => OK
Rate of silence: 0.405930109425 0.656000678711 62% => OK
Rate of speech: 2.17084362866 2.60215298798 83% => Need to bring more content.
Rate of speech by unique words: 1.32368513943 1.56821927147 84% => More unique words wanted.
Rate of word duration by unique words: 1.78020413007 1.99336655568 89% => Need more unique words.
Average articulation rates: 0.500438138211 0.317803793328 157% => OK

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Rates: 55.0 out of 100
Scores by speech e-grader: 16.5 Out of 30
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Note: the speech e-grader does NOT examine the meaning of words and ideas.