Over the past year, our late night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news programs have just cancelled their advertising contracts with us.Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.
The author is of the opinion that late night news should be devoted to local news; premised on the fact that viewers complained about the station's coverage of weather and local news and cancellation of local business advertising contracts. He believes that more viewers would be attracted to the program and amelliorate advertising contracts.
To begin, the writer wrote about viewer's complaint but failed to specify the areas viewers complained about. Viewers complaints might have been about the content of the local news shared. Perhaps, the information in the news is not a true picture of what happened. The complains could equally have been on the implausible weather forcast given and not neccessarily the broadcast time alloted to it.
In addition, the local companies cancelled their advertising contracts. however, did not give any information on the reason for cancellation. The locals might have gotten better offer from other 'television stations and at a cheaper cost. A better offer would avail the locals opportunity to make extra saving from the cost of existing adverts with the former advert television station. Thus, the owners of local businesses would gladly accept cheaper offer for profit maximization.
To furthermore, the writer failed abruptly concluded that time alloted for national news broadcast be reduced without considering the needs of the locals that enjoy watching national news. It is possible that a larger mix of the populace enjoy these programs. He shouldnt just drastically conclude based on unreveiwed complains that national news program is not preferred over weather report and local news. Infact, this could be perceived as an opportunity to market the local businesses on a larger scale; advertising businessed to a larger audience could invariably translate to more sales and more profit for the locals.
Also, the writer stated in his conclusion the need to reach out to more viewers but failed to acknowledge that more viewers would only be reached if the television station promotes programs that attracts larger audience. National news is a delight of most occupants of a locality. Everyone would want to know what is happening in the other parts of the country. Recent policies enacted by the government an
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 360 350
No. of Characters: 1870 1500
No. of Different Words: 181 200
Fourth Root of Number of Words: 4.356 4.7
Average Word Length: 5.194 4.6
Word Length SD: 2.699 2.4
No. of Words greater than 5 chars: 144 100
No. of Words greater than 6 chars: 110 80
No. of Words greater than 7 chars: 77 40
No. of Words greater than 8 chars: 49 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20 21.0
Sentence Length SD: 8.888 7.5
Use of Discourse Markers (%): 0.278 0.12
Sentence-Text Coherence: 0.313 0.35
Sentence-Para Coherence: 0.549 0.50
Sentence-Sentence Coherence: 0.086 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 139, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
... fact that viewers complained about the stations coverage of weather and local news and ...
^^^^^^^^
Line 9, column 73, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: However
... cancelled their advertising contracts. however, did not give any information on the re...
^^^^^^^
Line 9, column 219, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...offer from other television stations and at a cheaper cost. A better offer would ...
^^
Line 13, column 264, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: shouldn't
...f the populace enjoy these programs. He shouldnt just drastically conclude based on unre...
^^^^^^^^
Line 17, column 317, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ity. Everyone would want to know what is happening in the other parts of the coun...
^^
Transition Words or Phrases used:
also, but, furthermore, however, if, so, thus, in addition
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 17.0 28.8173652695 59% => OK
Preposition: 48.0 55.5748502994 86% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 1926.0 2260.96107784 85% => OK
No of words: 360.0 441.139720559 82% => More content wanted.
Chars per words: 5.35 5.12650576532 104% => OK
Fourth root words length: 4.35587717469 4.56307096286 95% => OK
Word Length SD: 2.7509594286 2.78398813304 99% => OK
Unique words: 182.0 204.123752495 89% => More unique words wanted.
Unique words percentage: 0.505555555556 0.468620217663 108% => OK
syllable_count: 587.7 705.55239521 83% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 57.7783998593 57.8364921388 100% => OK
Chars per sentence: 101.368421053 119.503703932 85% => OK
Words per sentence: 18.9473684211 23.324526521 81% => OK
Discourse Markers: 3.05263157895 5.70786347227 53% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.299890367916 0.218282227539 137% => OK
Sentence topic coherence: 0.0888378735209 0.0743258471296 120% => OK
Sentence topic coherence SD: 0.091009241196 0.0701772020484 130% => OK
Paragraph topic coherence: 0.169317706828 0.128457276422 132% => OK
Paragraph topic coherence SD: 0.0718962422737 0.0628817314937 114% => OK
Essay readability:
automated_readability_index: 13.2 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 53.21 48.3550499002 110% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 13.75 12.5979740519 109% => OK
dale_chall_readability_score: 8.83 8.32208582834 106% => OK
difficult_words: 98.0 98.500998004 99% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.