"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
While it may be true that the news channel needs to increase the time it devotes to the local news and weather the author's argument does not make a cogent case for returning to the previous schedule of the news channel.
Citing the example of local advertisers cancelling contracts with the news channel is not sufficient argument since the advertisers may have cancelled contracts for a number of reasons. They could have cancelled contracts because maybe the news channel increased their fees of advertising and the local businesses could not afford it. It could also be due to the channel refusing to play the advertisement in the time slot chosen by the business and as a result the local businesses were getting affected. The author needs to provide an evidence as to what exactly are the reasons stated by the local businesses before cancelling their contracts. If the evidence is able to back the author's claim that indeed the contracts were cancelled because the news channel is losing viewers then the author's arguments will be strengthened.
The author also states that the complaints received from the viewers were concerned with coverage of weather and local news this argument is also not complete since we do not know whether the complaint was made by a group of viewers or a single viewer complained multiple times. Another flaw in the argument is whether the complaint was made by a someone who is a regular viewer of the program or by someone who was watching the show for the first time. If the author is able to provide evidence regarding the nature of the viewer then it will definitely help to strenghten his position.
Building on the implication that the news channel will be able to attract more viewers and more revenues in lieu of advertising by restoring their old show timings the author is making an assumption that it is only due to these reasons that the news channel is facing loses. In order to strengthen his argument the author must first provide evidence stating the exact reasons for the news channel losing viewers. They can simply be losing viewers because other competitive news channels have some better programs at the same time. Or maybe a comedy show started airing at the same time on a different channel. Thus the author must provide evidence that backs up his claim of the news channel losing viewers. Another evidence that must be provided is the actual number of viewers lost and the period of the loss. The reduction in the number of viewers could have begun even before the channel made changes in their programs. Also the period when this loss was noted is not given. Some viewers might have switched to a different news channel for some time and returned to the old one later.
Change is never appreciated but the way in which it is presented can make the process easier. Thus the author must provide evidence for his claims of loss in viewers and also for loss in advertising revenue which will strengthen his arguments and also to persuade the channel to return to their original schedule of programs.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 528 350
No. of Characters: 2508 1500
No. of Different Words: 201 200
Fourth Root of Number of Words: 4.794 4.7
Average Word Length: 4.75 4.6
Word Length SD: 2.441 2.4
No. of Words greater than 5 chars: 183 100
No. of Words greater than 6 chars: 141 80
No. of Words greater than 7 chars: 83 40
No. of Words greater than 8 chars: 44 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.4 21.0
Sentence Length SD: 10.599 7.5
Use of Discourse Markers (%): 0.65 0.12
Sentence-Text Coherence: 0.362 0.35
Sentence-Para Coherence: 0.498 0.50
Sentence-Sentence Coherence: 0.14 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 116, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...votes to the local news and weather the authors argument does not make a cogent case fo...
^^^^^^^
Line 7, column 187, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: They
...lled contracts for a number of reasons. they could have cancelled contracts because ...
^^^^
Line 7, column 648, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...sses before cancelling their contracts. if the evidence is able to back the author...
^^
Line 13, column 280, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Another
...ingle viewer complained multiple times. another flaw in the argument is whether the com...
^^^^^^^
Line 13, column 346, Rule ID: DT_PRP[1]
Message: Possible typo. Did you mean 'a' or 'someone'?
Suggestion: a; someone
...nt is whether the complaint was made by a someone who is a regular viewer of the program ...
^^^^^^^^^
Line 13, column 455, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...s watching the show for the first time. if the author is able to provide evidence ...
^^
Line 13, column 455, Rule ID: SENTENCE_FRAGMENT[1]
Message: “if” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...s watching the show for the first time. if the author is able to provide evidence ...
^^
Line 19, column 398, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: They
...ns for the news channel losing viewers. they can simply be losing viewers because ot...
^^^^
Line 19, column 595, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Thus
...t the same time on a different channel. thus the author must provide evidence that b...
^^^^
Line 19, column 595, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: thus,
...t the same time on a different channel. thus the author must provide evidence that b...
^^^^
Line 19, column 693, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Another
...aim of the news channel losing viewers. another evidence that must be provided is the a...
^^^^^^^
Line 19, column 893, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Also
...channel made changes in their programs. also the period when this loss was noted is ...
^^^^
Line 19, column 893, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: also,
...channel made changes in their programs. also the period when this loss was noted is ...
^^^^
Line 19, column 948, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Some
... when this loss was noted is not given. some viewers might have switched to a differ...
^^^^
Line 25, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Change
...eturned to the same one later. change is never appreciated but the way in whi...
^^^^^^
Line 25, column 95, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Thus
... presented can make the process easier. thus the author must provide evidenece for h...
^^^^
Line 25, column 95, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: thus,
... presented can make the process easier. thus the author must provide evidenece for h...
^^^^
Line 25, column 209, Rule ID: SO_AS_TO[1]
Message: Use simply 'to'
Suggestion: to
...nd also for loss in advertising revenue so as to persuade the channel to return to their...
^^^^^^^^
Transition Words or Phrases used:
also, but, first, if, may, regarding, so, then, thus, while, as to, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 28.0 19.6327345309 143% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 30.0 28.8173652695 104% => OK
Preposition: 61.0 55.5748502994 110% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 2501.0 2260.96107784 111% => OK
No of words: 518.0 441.139720559 117% => OK
Chars per words: 4.82818532819 5.12650576532 94% => OK
Fourth root words length: 4.77070365392 4.56307096286 105% => OK
Word Length SD: 2.46944099287 2.78398813304 89% => OK
Unique words: 207.0 204.123752495 101% => OK
Unique words percentage: 0.399613899614 0.468620217663 85% => More unique words wanted or less content wanted.
syllable_count: 774.9 705.55239521 110% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 59.7220855296 57.8364921388 103% => OK
Chars per sentence: 125.05 119.503703932 105% => OK
Words per sentence: 25.9 23.324526521 111% => OK
Discourse Markers: 3.95 5.70786347227 69% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 18.0 5.25449101796 343% => Less language errors wanted.
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 11.0 6.88822355289 160% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.235272174295 0.218282227539 108% => OK
Sentence topic coherence: 0.0822565097307 0.0743258471296 111% => OK
Sentence topic coherence SD: 0.0695186972578 0.0701772020484 99% => OK
Paragraph topic coherence: 0.152830048254 0.128457276422 119% => OK
Paragraph topic coherence SD: 0.0847134354476 0.0628817314937 135% => OK
Essay readability:
automated_readability_index: 14.3 14.3799401198 99% => OK
flesch_reading_ease: 54.56 48.3550499002 113% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 11.03 12.5979740519 88% => OK
dale_chall_readability_score: 7.77 8.32208582834 93% => OK
difficult_words: 95.0 98.500998004 96% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.