The business manager argues that over the past year revenues have decreased due to a change in content coverage. This idea is plausible, however, the argument is rife with several assumptions. If the station is to be successful in increasing revenue, more information will be needed.
A large portion of this argument is built on the assumption that viewers have a problem with the change in news and weather coverage. This is backed by the many complaints they have received. However, knowing exactly what these complaints were is pivotal to the entire discussion. Viewers may indeed be unhappy about the change in coverage time. Having a more descriptive and objective measurement of relative data would be very persuasive towards reverting back to the stations old methodologies. yet, what if the complaints were about news anchors? What if viewers didn't want local news or weather covered at all? And the memorandum states that there were only complaints. Did the station actually have a significant amount of viewer loss? And if so, are these the ones writing the complaints? with the information provided, we simply do not know. Without more detail, suggesting that viewers are leaving and want the return of old coverage is an unlikely stretch.
Building on this assumption is the idea that local businesses have canceled ads specifically because of the change in content. In evaluating the argument, it would be beneficial to know exactly why these businesses ended their contracts. Are the businesses still functioning? Perhaps these local businesses are no longer open. Or maybe the economy has taken a dive and regardless of televised content, local businesses just cannot afford to pay for ads. It is true that local businesses may be unhappy with the decreasing popularity of the channel and displeased with the change on content coverage. Logically, with decreasing views, fewer individuals would view their company ads. This claim lacks sufficient evidence, and suggesting a direct link between content change and revenue assumes too much. Again, in order to be more successful, the argument requires more information.
In conclusion, it is easy to understand the assumed link that the alteration in televised content to the change in revenue. However, in order to strongly suggest that changing back to the old coverage method will prevent further loss, it is clear that more objective data should be provided.
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Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 24 15
No. of Words: 392 350
No. of Characters: 1989 1500
No. of Different Words: 201 200
Fourth Root of Number of Words: 4.45 4.7
Average Word Length: 5.074 4.6
Word Length SD: 2.71 2.4
No. of Words greater than 5 chars: 150 100
No. of Words greater than 6 chars: 125 80
No. of Words greater than 7 chars: 77 40
No. of Words greater than 8 chars: 52 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 16.333 21.0
Sentence Length SD: 6.453 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.272 0.35
Sentence-Para Coherence: 0.272 0.50
Sentence-Sentence Coherence: 0.048 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 2, column 498, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Yet
...back to the stations old methodologies. yet, what if the complaints were about news...
^^^
Line 2, column 567, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...ere about news anchors? What if viewers didnt want local news or weather covered at a...
^^^^^
Line 2, column 796, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: With
... these the ones writing the complaints? with the information provided, we simply do ...
^^^^
Line 3, column 749, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...t evidence, and suggesting a direct link between content change and revenue assum...
^^
Transition Words or Phrases used:
actually, however, if, may, so, still, in conclusion, it is true
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 26.0 19.6327345309 132% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 26.0 28.8173652695 90% => OK
Preposition: 46.0 55.5748502994 83% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 2041.0 2260.96107784 90% => OK
No of words: 391.0 441.139720559 89% => More content wanted.
Chars per words: 5.2199488491 5.12650576532 102% => OK
Fourth root words length: 4.44676510885 4.56307096286 97% => OK
Word Length SD: 2.80319506129 2.78398813304 101% => OK
Unique words: 202.0 204.123752495 99% => OK
Unique words percentage: 0.516624040921 0.468620217663 110% => OK
syllable_count: 645.3 705.55239521 91% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 26.0 19.7664670659 132% => OK
Sentence length: 15.0 22.8473053892 66% => The Avg. Sentence Length is relatively short.
Sentence length SD: 35.9021723066 57.8364921388 62% => OK
Chars per sentence: 78.5 119.503703932 66% => OK
Words per sentence: 15.0384615385 23.324526521 64% => OK
Discourse Markers: 2.46153846154 5.70786347227 43% => More transition words/phrases wanted.
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 12.0 6.88822355289 174% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.13700255454 0.218282227539 63% => OK
Sentence topic coherence: 0.0394038339547 0.0743258471296 53% => OK
Sentence topic coherence SD: 0.0370297523352 0.0701772020484 53% => OK
Paragraph topic coherence: 0.077678059196 0.128457276422 60% => OK
Paragraph topic coherence SD: 0.0405799228837 0.0628817314937 65% => OK
Essay readability:
automated_readability_index: 10.7 14.3799401198 74% => Automated_readability_index is low.
flesch_reading_ease: 47.79 48.3550499002 99% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 12.4 12.5979740519 98% => OK
dale_chall_readability_score: 8.42 8.32208582834 101% => OK
difficult_words: 100.0 98.500998004 102% => OK
linsear_write_formula: 6.0 12.3882235529 48% => Linsear_write_formula is low.
gunning_fog: 8.0 11.1389221557 72% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.