Many consumers ignore commercial advertisements. In response, advertising companies have started using a new tactic, called “buzzing." The advertisers hire people, buzzers, who personally promote (buzz) products to people they know or meet. The key part is that the buzzers do not reveal that they are being paid to promote anything. They behave as though they were just spontaneously praising a product during normal conversation. Buzzing has generated a lot of controversy, and many critics would like to see it banned.
First, the critics complain that consumers should know whether a person praising a product is being paid to praise the product. Knowing this makes a big difference: we expect the truth from people who we believe do not have any motive for misleading us. But with buzzing what you hear is just paid advertising, which may well give a person incorrect information about the buzzed product.
Second, since buzzers pretend they are just private individuals, consumers listen to their endorsements less critically than they should. With advertisements in print or on TV, the consumer is on guard for questionable claims or empty descriptions such as "new and improved." But when consumers do not know they are being lobbied, they may accept claims they would otherwise be suspicious of. This may suit the manufacturers, but it could really harm consumers.
And worst of all is the harmful effect that buzzing is likely to have on social relationships. Once we become aware that people we meet socially may be buzzers with a hidden agenda, we will become less trustful of people in general. So buzzing will result in the spread of mistrust and the expectation of dishonesty.
In the lecturer, the speaker believes that all mentioned theories are untrue and give the wrong impression about buzzing, therefore, all of them are ineffective.
First of all, the lecturer points out that companies recruit people who only deeply like the product; thus, they will promote something which they think it is a good product. For example, the lecturer mentions that he believes his phone service and that’s why he works a buzzer for his telephone firm. This directly refutes the reading claims that companied heir buzzer to just praise their products without even using the product, which might mislead consumers.
Second of all, the lecturer states it is not true that people believe every word comes from the buzzer mouth. In fact, most of them typically ask plenty of questions regarding the product. He elaborates by stating that a countless number of buyers had asked him questions such as for how long he has used the service. Therefore, people will only buy the product if they are completely convinced about it. Again, this contradicts the points that made by the reading that consumers put their total trust in buzzer since they do not know that buzzers work for a certain company.
Finally, the speaker wraps up his argument by stating that buzzing do not lead to social segregation. Indeed, if a company does not make a huge profit, they can not recruit buzzers to promote their products. Thus, when people buy products based on a buzzer’s personal opinion, they will love it too, which in turn, will spread honesty among people. All these facts rebut the claim made in the reading that buzzing will spread hate and distrust among society members.
- Critics say that current voting systems used in the United States are inefficient and often lead to the inaccurate counting of votes Miscounts can be especially damaging if an election is closely contested Those critics would like the traditional systems 80
- Do you agree or disagree with the following statement A teacher s ability to relate well with students is more important than excellent knowledge of the subject being taught 60
- Toward the end of his life the Chevalier de Seingalt 1725 1798 wrote a long memoir recounting his life and adventures The Chevalier was a somewhat controversial figure but since he met many famous people including kings and writers his memoir has become a 81
- Many consumers ignore commercial advertisements In response advertising companies have started using a new tactic called buzzing The advertisers hire people buzzers who personally promote buzz products to people they know or meet The key part is that the 90
- In 1912 a bookseller named Wilfrid M Voynich acquired a beautifully illustrated handwritten book manuscript written on vellum vellum is a material that was used for writing before the introduction of paper The Voynich manuscript as it became known resembl 80
Grammar and spelling errors:
Line 4, column 465, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...product, which might mislead consumers. Second of all, the lecturer states it is...
^^^^^^^^^
Line 8, column 241, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...es by stating that a countless number of buyers had asked him questions such as f...
^^
Line 11, column 260, Rule ID: PERSONAL_OPINION_FRIENDSHIP[1]
Message: Use simply 'opinion'.
Suggestion: opinion
...people buy products based on a buzzer’s personal opinion, they will love it too, which in turn, ...
^^^^^^^^^^^^^^^^
Line 12, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...te and distrust among society members.
^^^^^
Transition Words or Phrases used:
but, finally, first, if, regarding, second, so, therefore, thus, as for, for example, in fact, such as, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 5.0 10.4613686534 48% => More to be verbs wanted.
Auxiliary verbs: 7.0 5.04856512141 139% => OK
Conjunction : 3.0 7.30242825607 41% => More conjunction wanted.
Relative clauses : 17.0 12.0772626932 141% => OK
Pronoun: 38.0 22.412803532 170% => Less pronouns wanted
Preposition: 29.0 30.3222958057 96% => OK
Nominalization: 2.0 5.01324503311 40% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1416.0 1373.03311258 103% => OK
No of words: 282.0 270.72406181 104% => OK
Chars per words: 5.02127659574 5.08290768461 99% => OK
Fourth root words length: 4.09790868904 4.04702891845 101% => OK
Word Length SD: 2.35545357867 2.5805825403 91% => OK
Unique words: 168.0 145.348785872 116% => OK
Unique words percentage: 0.595744680851 0.540411800872 110% => OK
syllable_count: 409.5 419.366225166 98% => OK
avg_syllables_per_word: 1.5 1.55342163355 97% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 3.25607064018 184% => OK
Article: 5.0 8.23620309051 61% => OK
Subordination: 2.0 1.25165562914 160% => OK
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 2.0 2.5761589404 78% => OK
Performance on sentences:
How many sentences: 13.0 13.0662251656 99% => OK
Sentence length: 21.0 21.2450331126 99% => OK
Sentence length SD: 30.6252400063 49.2860985944 62% => OK
Chars per sentence: 108.923076923 110.228320801 99% => OK
Words per sentence: 21.6923076923 21.698381199 100% => OK
Discourse Markers: 8.92307692308 7.06452816374 126% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 4.0 4.19205298013 95% => OK
Sentences with positive sentiment : 6.0 4.33554083885 138% => OK
Sentences with negative sentiment : 5.0 4.45695364238 112% => OK
Sentences with neutral sentiment: 2.0 4.27373068433 47% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.194022726471 0.272083759551 71% => OK
Sentence topic coherence: 0.069399401588 0.0996497079465 70% => OK
Sentence topic coherence SD: 0.0464376659965 0.0662205650399 70% => OK
Paragraph topic coherence: 0.108680101417 0.162205337803 67% => OK
Paragraph topic coherence SD: 0.0631825958226 0.0443174109184 143% => OK
Essay readability:
automated_readability_index: 13.1 13.3589403974 98% => OK
flesch_reading_ease: 58.62 53.8541721854 109% => OK
smog_index: 3.1 5.55761589404 56% => Smog_index is low.
flesch_kincaid_grade: 10.3 11.0289183223 93% => OK
coleman_liau_index: 11.84 12.2367328918 97% => OK
dale_chall_readability_score: 8.32 8.42419426049 99% => OK
difficult_words: 65.0 63.6247240618 102% => OK
linsear_write_formula: 13.0 10.7273730684 121% => OK
gunning_fog: 10.4 10.498013245 99% => OK
text_standard: 13.0 11.2008830022 116% => OK
What are above readability scores?
---------------------
Rates: 90.0 out of 100
Scores by essay e-grader: 27.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.