Many consumers ignore commercial advertisements. In response, advertising companies have started using a new tactic, called “buzzing.” The advertisers hire people—buzzers—who personally promote (buzz) products to people they know or meet. The key part is that the buzzers do not reveal that they are being paid to promote anything. They behave as though they were just spontaneously praising a product during normal conversation. Buzzing has generated a lot of controversy, and many critics would like to see it banned.
First, the critics complain that consumers should know whether a person praising a product is being paid to praise the product. Knowing this makes a big difference: we expect the truth from people who we believe do not have any motive for misleading us. But with buzzing what you hear is just paid advertising, which may well give a person incorrect information about the buzzed product.
Second, since buzzers pretend they are just private individuals, consumers listen to their endorsements less critically than they should. With advertisements in print or on TV, the consumer is on guard for questionable claims or empty descriptions such as “new and improved.” But when consumers do not know they are being lobbied, they may accept claims they would otherwise be suspicious of. This may suit the manufacturers, but it could really harm consumers.
And worst of all is the harmful effect that buzzing is likely to have on social relationships. Once we become aware that people we meet socially may be buzzers with a hidden agenda, we will become less trustful of people in general. So buzzing will result in the spread of mistrust and the expectation of dishonesty.
Recently, there has been a controversy on companies using buzzing to market their products. More specifically, in regard to the passage, the writer put forth about how people criticize the banning of the ads. The lecturer, however, is quick to point out that there are some serious flaws made by the writer. In fact, he believes and addresses in detail each trouble made in the reading text.
First and foremost, the author of the reading states that consumers should be aware if people are being paid to market the product. Besides, if paid publicizing is the only thing heard, eventually it will provide false information. The lecturer, however, stands in firm opposition to this claim. He states that buzzing is a paramount ad that reveals the truth from the marketing promoters.
Secondly, the writer states that when buzzers disguise themselves as private people they will definitely cause harm to the consumers. Again, the speaker addresses the point when he points out that people always get clarification about the product especially on goods surveys, prices, and the extent to which the product has been in the market. So if people are not satisfied, they won’t purchase the product.
Finally, the author brings his argument to a close by suggesting that buzzing will automatically bring about dishonesty and as a result, it will interpersonal relationships among people. Not surprising, the professor rebutted this claim by positing that if the products aren’t good, obviously the company will not employ a marketer. Moreover, people who try buzzers have a pleasant experience and also they keep being people of integrity by trusting people therefore, there is no harm in social relationships.
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Grammar and spelling errors:
Line 2, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...each trouble made in the reading text. First and foremost, the author of the re...
^^^
Line 4, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...he truth from the marketing promoters. Secondly, the writer states that when bu...
^^^
Line 6, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...fied, they won’t purchase the product. Finally, the author brings his argument ...
^^^
Line 7, column 511, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ere is no harm in social relationships.
^^^
Transition Words or Phrases used:
also, besides, but, finally, first, however, if, moreover, second, secondly, so, therefore, in fact, as a result, in regard to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 10.4613686534 115% => OK
Auxiliary verbs: 6.0 5.04856512141 119% => OK
Conjunction : 5.0 7.30242825607 68% => OK
Relative clauses : 12.0 12.0772626932 99% => OK
Pronoun: 21.0 22.412803532 94% => OK
Preposition: 30.0 30.3222958057 99% => OK
Nominalization: 5.0 5.01324503311 100% => OK
Performance on vocabulary words:
No of characters: 1443.0 1373.03311258 105% => OK
No of words: 276.0 270.72406181 102% => OK
Chars per words: 5.22826086957 5.08290768461 103% => OK
Fourth root words length: 4.07593519647 4.04702891845 101% => OK
Word Length SD: 2.78082247545 2.5805825403 108% => OK
Unique words: 160.0 145.348785872 110% => OK
Unique words percentage: 0.579710144928 0.540411800872 107% => OK
syllable_count: 432.0 419.366225166 103% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 3.25607064018 123% => OK
Article: 8.0 8.23620309051 97% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 1.0 1.51434878587 66% => OK
Preposition: 2.0 2.5761589404 78% => OK
Performance on sentences:
How many sentences: 14.0 13.0662251656 107% => OK
Sentence length: 19.0 21.2450331126 89% => OK
Sentence length SD: 43.4809951447 49.2860985944 88% => OK
Chars per sentence: 103.071428571 110.228320801 94% => OK
Words per sentence: 19.7142857143 21.698381199 91% => OK
Discourse Markers: 9.0 7.06452816374 127% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 4.0 4.19205298013 95% => OK
Sentences with positive sentiment : 3.0 4.33554083885 69% => OK
Sentences with negative sentiment : 6.0 4.45695364238 135% => OK
Sentences with neutral sentiment: 5.0 4.27373068433 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.191539684559 0.272083759551 70% => OK
Sentence topic coherence: 0.0623304642594 0.0996497079465 63% => OK
Sentence topic coherence SD: 0.0556870180622 0.0662205650399 84% => OK
Paragraph topic coherence: 0.112526387383 0.162205337803 69% => OK
Paragraph topic coherence SD: 0.0374916200008 0.0443174109184 85% => OK
Essay readability:
automated_readability_index: 13.1 13.3589403974 98% => OK
flesch_reading_ease: 52.19 53.8541721854 97% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 10.7 11.0289183223 97% => OK
coleman_liau_index: 13.05 12.2367328918 107% => OK
dale_chall_readability_score: 8.93 8.42419426049 106% => OK
difficult_words: 76.0 63.6247240618 119% => OK
linsear_write_formula: 8.0 10.7273730684 75% => OK
gunning_fog: 9.6 10.498013245 91% => OK
text_standard: 9.0 11.2008830022 80% => OK
What are above readability scores?
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Rates: 88.3333333333 out of 100
Scores by essay e-grader: 26.5 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.