Some companies sponsor sport events as a way to advertise themselves. Some people think it is a good, while others think it has some disadvantages. Discuss both view
In competitive market, many companies use sport sponsorship as a way to showcase their products, aiming to compete with rivals. As a result, it is commonly believed that sponsoring for advertising purpose will bring negative effects, whereas the opposite claim it can positively contribute to communities. Both of these view will be discussed in this essay.
There are numerous reasons why sponsoring in sports brings huge benefits for many aspects, particularly in marketing. Firstly, advertising products linked the image of successful athletes can boost the sales as well as income of companies. From that, businesses can have ability to fund for athletes and organize sport events which ofen are lack of funding from governments. Secondly, athletes also have a chance to approach with new modern equipment and develop themselves without distracting about financial burden thanks to sponsorship. For example, many Vietnam football players have more motivation when receiving sponsorship and bonus by companies, as a result, they devote their best in matches.
On the other hand, using sponsorship in sports for advertising purpose is a chance that harmful products which can affect to human health, approach consumers. For instance, tobacco and alcohol are some of main products taken place in most of sponsored sport events. It can make consumer have misunderstand about the effect of these products when consume it on a daily basics. In addition, too much advertisement in sport events also somehow make people who is fascinated with sports feel annoyed when watching. From that, having bad impression and negative perception on the image of athletes who are responsible for marketing products. Particularly, in some cases, athletes were tasked to advertise harmful products, it can affect to their reputation as well as the company once the truth is detected
In conclusion, using sponsorship for marketing purpose in sport is one of best way to showcase products to people. However, it is indisputable about the side effect of this action.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-08-07 | EmmaLe0512 | 73 | view |
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Grammar and spelling errors:
Line 3, column 292, Rule ID: HAVE_PART_AGREEMENT[1]
Message: Use past participle here: 'misunderstood'.
Suggestion: misunderstood
...sport events. It can make consumer have misunderstand about the effect of these products when...
^^^^^^^^^^^^^
Line 4, column 72, Rule ID: THE_SUPERLATIVE[4]
Message: A determiner is probably missing here: 'of the best'.
Suggestion: of the best
...p for marketing purpose in sport is one of best way to showcase products to people. How...
^^^^^^^
Transition Words or Phrases used:
also, but, first, firstly, however, second, secondly, so, well, whereas, for example, for instance, in addition, in conclusion, as a result, as well as, in some cases, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 13.1623246493 91% => OK
Auxiliary verbs: 8.0 7.85571142285 102% => OK
Conjunction : 5.0 10.4138276553 48% => More conjunction wanted.
Relative clauses : 11.0 7.30460921844 151% => OK
Pronoun: 19.0 24.0651302605 79% => OK
Preposition: 48.0 41.998997996 114% => OK
Nominalization: 7.0 8.3376753507 84% => OK
Performance on vocabulary words:
No of characters: 1729.0 1615.20841683 107% => OK
No of words: 321.0 315.596192385 102% => OK
Chars per words: 5.38629283489 5.12529762239 105% => OK
Fourth root words length: 4.23278547379 4.20363070211 101% => OK
Word Length SD: 2.8940927336 2.80592935109 103% => OK
Unique words: 178.0 176.041082164 101% => OK
Unique words percentage: 0.554517133956 0.561755894193 99% => OK
syllable_count: 540.9 506.74238477 107% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Article: 0.0 2.52805611222 0% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 7.0 4.76152304609 147% => OK
Performance on sentences:
How many sentences: 15.0 16.0721442886 93% => OK
Sentence length: 21.0 20.2975951904 103% => OK
Sentence length SD: 51.019821856 49.4020404114 103% => OK
Chars per sentence: 115.266666667 106.682146367 108% => OK
Words per sentence: 21.4 20.7667163134 103% => OK
Discourse Markers: 12.3333333333 7.06120827912 175% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 2.0 5.01903807615 40% => OK
Sentences with positive sentiment : 8.0 8.67935871743 92% => OK
Sentences with negative sentiment : 3.0 3.9879759519 75% => OK
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.176279096006 0.244688304435 72% => OK
Sentence topic coherence: 0.0590496032617 0.084324248473 70% => OK
Sentence topic coherence SD: 0.052348774249 0.0667982634062 78% => OK
Paragraph topic coherence: 0.102494616187 0.151304729494 68% => OK
Paragraph topic coherence SD: 0.054097631544 0.056905535591 95% => OK
Essay readability:
automated_readability_index: 14.7 13.0946893788 112% => OK
flesch_reading_ease: 41.7 50.2224549098 83% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 12.7 11.3001002004 112% => OK
coleman_liau_index: 13.98 12.4159519038 113% => OK
dale_chall_readability_score: 9.5 8.58950901804 111% => OK
difficult_words: 98.0 78.4519038076 125% => OK
linsear_write_formula: 8.5 9.78957915832 87% => OK
gunning_fog: 10.4 10.1190380762 103% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
---------------------
Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.