Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas where residents lead healthy lives, and clearly Plainsville is such an area. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club has more members than ever, and the weight training and aerobics classes are always full. Finally, Plainsville's schoolchildren represent a new generation of potential customers: these schoolchildren are required to participate in a fitness-for-life program, which emphasizes the benefits of regular exercise at an early age.
While it seems to be legitimate to claim that Nature’s Way would gain success in the town, but the author’s argument does not make a cogent case for the correlation of assumptions made and the conclusion. It may be reasonable to postulate transit past success and enlarged may be of benefit for a peachy business, but the argument is rife with loopholes and unsubstantiated assumptions, and thus, not strong enough to lead to the guarantee of success.
The author indicates that past business experience of Nature’s Way has shown they tend to be most profitable in healthy-life-oriented towns, as a result, they will also succeed in Plainsville since it falls into this category. The is a false induction, however, since the profitability is compared within the franchises across different regions, not among different branches. Other factors which are essential to the success of a business are overlooked by the author: the location of store, the competitors, and the preference of customers, etc.. Another store with a central store in town who provide more comprehensive while less expensive products and services might counter the customers’ needs, or a store which has been in this town for years and the owner is familiar with most people in town are more competitive than a new Nature’s Way franchise in a corner of the town. All the information related to prelisting factors have not been mentioned and one needs further disclosure to judge whether it would be successful.
Other than that, it is also postulated by the author that the residents live healthy lives according to the sales data of local sports merchants and health club. It might be reasonable to believe that this leads to larger customer base and the demand for health paraphernalia would spike. This is, however, not true. People might sign up for classes and buying running shoes because doing sports is fad in town. It is possible that the course attendance is low and people in town would actually quite doing sports after the fad fades away, limiting the profit in the long run. To draw the conclusion made by the author, data in the past few years needs to analyzed and the sports participation rate in town should be examined in a time series.
Ruling out the factors mentioned above which might undermine the assumptions will make the argument more justifiable.
- Recently we signed a contract with the Fly Away Pest Control Company to provide pest control services at our warehouse in Palm City but last month we discovered that over 20 000 worth of food there had been destroyed by pest damage Meanwhile the Buzzoff P 55
- Nature s Way a chain of stores selling health food and other health related products is opening its next franchise in the town of Plainsville The store should prove to be very successful Nature s Way franchises tend to be most profitable in areas where re 58
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 7 2
No. of Spelling Errors: 9 2
No. of Sentences: 14 15
No. of Words: 393 350
No. of Characters: 1915 1500
No. of Different Words: 198 200
Fourth Root of Number of Words: 4.452 4.7
Average Word Length: 4.873 4.6
Word Length SD: 2.794 2.4
No. of Words greater than 5 chars: 126 100
No. of Words greater than 6 chars: 97 80
No. of Words greater than 7 chars: 72 40
No. of Words greater than 8 chars: 48 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 28.071 21.0
Sentence Length SD: 19.451 7.5
Use of Discourse Markers (%): 0.571 0.12
Sentence-Text Coherence: 0.323 0.35
Sentence-Para Coherence: 0.524 0.50
Sentence-Sentence Coherence: 0.059 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 3, column 546, Rule ID: DOUBLE_PUNCTUATION
Message: Two consecutive dots
Suggestion: .
...rs, and the preference of customers, etc.. Another store with a central store in t...
^^
Line 5, column 674, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'sports'' or 'sport's'?
Suggestion: sports'; sport's
...ast few years needs to analyzed and the sports participation rate in town should be ex...
^^^^^^
Transition Words or Phrases used:
actually, also, but, however, if, look, may, so, thus, while, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 19.0 28.8173652695 66% => OK
Preposition: 55.0 55.5748502994 99% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 1972.0 2260.96107784 87% => OK
No of words: 393.0 441.139720559 89% => More content wanted.
Chars per words: 5.01781170483 5.12650576532 98% => OK
Fourth root words length: 4.45244063426 4.56307096286 98% => OK
Word Length SD: 2.89200723007 2.78398813304 104% => OK
Unique words: 205.0 204.123752495 100% => OK
Unique words percentage: 0.521628498728 0.468620217663 111% => OK
syllable_count: 603.9 705.55239521 86% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 5.0 1.67365269461 299% => Less conjunction wanted as sentence beginning.
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 28.0 22.8473053892 123% => The Avg. Sentence Length is relatively long.
Sentence length SD: 70.7798037031 57.8364921388 122% => OK
Chars per sentence: 140.857142857 119.503703932 118% => OK
Words per sentence: 28.0714285714 23.324526521 120% => OK
Discourse Markers: 5.21428571429 5.70786347227 91% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.280840888843 0.218282227539 129% => OK
Sentence topic coherence: 0.0780958734088 0.0743258471296 105% => OK
Sentence topic coherence SD: 0.060273380996 0.0701772020484 86% => OK
Paragraph topic coherence: 0.137057926748 0.128457276422 107% => OK
Paragraph topic coherence SD: 0.105261018289 0.0628817314937 167% => OK
Essay readability:
automated_readability_index: 16.2 14.3799401198 113% => OK
flesch_reading_ease: 51.52 48.3550499002 107% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 12.13 12.5979740519 96% => OK
dale_chall_readability_score: 8.72 8.32208582834 105% => OK
difficult_words: 92.0 98.500998004 93% => OK
linsear_write_formula: 19.0 12.3882235529 153% => OK
gunning_fog: 13.2 11.1389221557 119% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.