Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas where residents lead healthy lives, and clearly Plainsville is such an area. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club has more members than ever, and the weight training and aerobics classes are always full. Finally, Plainsville's schoolchildren represent a new generation of potential customers: these schoolchildren are required to participate in a fitness-for-life program, which emphasizes the benefits of regular exercise at an early age.
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
In the argument, the author concludes that a new Nature’s Way franchise in Plainsville will prove to be very commercially successful, based on a few observations of the population of Plainsville. The author states that the Nature’s Way franchises are successful in areas where residents lead healthy lifestyles, and then assumes that the Plainsville population is such based on three behaviors and/or characteristics. Two key assumptions are: increased sports apparel correlates to other lifestyle choices, health club enrollment indicates general population lifestyle choices, and that school programs will influence the consumer behavior behaviors of children and that children are a significant market. The author assumes these things to be true without providing adequate evidence for them, thereby basing his or her argument on unsubstantiated premises.
The first premise of the author’s argument is that Plainsville merchants report running shoe and exercise clothing sales to be at all time highs, assuming that this indicates a potential market for the Nature’s Way franchise. This assumption leaves unanswered questions as to the critical reasons for increased sales. For example, increased sales could be due to an increase in popularity in running shoes and sports apparel in popular culture and fashion, thereby representing a stronger interest in fashion rather than health and exercise on the part of consumer and not necessarily a market for Nature’s Way. Another assumption within this premise is that increased sales is due to increased demand by the consumers, rather than, say, increased availability, sales promotions, or other market factors that may exist independently of the consumer’s interest in creating a healthy lifestyle. The author fails to include context for the increased sales, while assuming that it translates to a market for Nature’s Ways products.
The second premise of the author’s argument is that health club enrollment is at an all time high and fitness classes are always full, thereby indicating a potential market for Nature’s Way by assuming that these same consumers will be customers at the franchise. Again, this assumption ignores the critical reasons for these consumer behaviors, assuming that they stem from an interest in healthy lifestyles. However, when we ask why these enrollment numbers are at a high, we might find that they are due to reasons that can be construed as independent of a consumer’s holistic interest in personal wellness, such as special promotions, or specific times of year where health clubs typically see higher enrollment, such as after New Year’s and the season of making personal, yet short-lived, resolutions. As for the full enrollment in classes, we are not privy to how large these classes actually are, and if their capacity is actually quite limited and that is why they are consistently full Finally, embedded in the author’s reasoning is an assumption that participating in exercise correlates to the way people eat and grocery shop, which is not substantiated by the evidence provided.
In conclusion, the author makes an argument that Nature’s Way will find success by opening a franchise in Plainsville based on consumer trends in the area and assuming that these trends will correlate to other consumer behaviors. The author does not substantiate the reasons for these correlations with evidence, thereby leaving their validity open to interpretation. The consumer behaviors cited- exercise apparel purchasing and gym enrollment- could be due to other factors that are independent of the consumer’s overall interest in health and wellness, specifically food and grocery shopping.
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Comments
e-rater score report
need one more argument
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Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 15 2
No. of Spelling Errors: 5 2
No. of Sentences: 16 15
No. of Words: 569 350
No. of Characters: 3054 1500
No. of Different Words: 238 200
Fourth Root of Number of Words: 4.884 4.7
Average Word Length: 5.367 4.6
Word Length SD: 2.935 2.4
No. of Words greater than 5 chars: 246 100
No. of Words greater than 6 chars: 208 80
No. of Words greater than 7 chars: 157 40
No. of Words greater than 8 chars: 93 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 35.562 21.0
Sentence Length SD: 14.396 7.5
Use of Discourse Markers (%): 0.625 0.12
Sentence-Text Coherence: 0.373 0.35
Sentence-Para Coherence: 0.56 0.50
Sentence-Sentence Coherence: 0.136 0.07
Number of Paragraphs: 4 5
Transition Words or Phrases used:
actually, finally, first, however, if, may, second, so, then, well, while, as for, as to, for example, in conclusion, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 27.0 19.6327345309 138% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 23.0 11.1786427146 206% => Less conjunction wanted
Relative clauses : 24.0 13.6137724551 176% => OK
Pronoun: 43.0 28.8173652695 149% => Less pronouns wanted
Preposition: 61.0 55.5748502994 110% => OK
Nominalization: 23.0 16.3942115768 140% => OK
Performance on vocabulary words:
No of characters: 3146.0 2260.96107784 139% => OK
No of words: 568.0 441.139720559 129% => OK
Chars per words: 5.53873239437 5.12650576532 108% => OK
Fourth root words length: 4.88187981987 4.56307096286 107% => OK
Word Length SD: 3.07701152107 2.78398813304 111% => OK
Unique words: 256.0 204.123752495 125% => OK
Unique words percentage: 0.450704225352 0.468620217663 96% => OK
syllable_count: 968.4 705.55239521 137% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 6.0 1.67365269461 358% => Less conjunction wanted as sentence beginning.
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 35.0 22.8473053892 153% => The Avg. Sentence Length is relatively long.
Sentence length SD: 85.0462190518 57.8364921388 147% => OK
Chars per sentence: 196.625 119.503703932 165% => OK
Words per sentence: 35.5 23.324526521 152% => OK
Discourse Markers: 7.8125 5.70786347227 137% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.19910483787 0.218282227539 91% => OK
Sentence topic coherence: 0.0822522828965 0.0743258471296 111% => OK
Sentence topic coherence SD: 0.0707984783992 0.0701772020484 101% => OK
Paragraph topic coherence: 0.145394932525 0.128457276422 113% => OK
Paragraph topic coherence SD: 0.0521527826577 0.0628817314937 83% => OK
Essay readability:
automated_readability_index: 22.4 14.3799401198 156% => OK
flesch_reading_ease: 27.49 48.3550499002 57% => Flesch_reading_ease is low.
smog_index: 11.2 7.1628742515 156% => OK
flesch_kincaid_grade: 18.1 12.197005988 148% => OK
coleman_liau_index: 15.44 12.5979740519 123% => OK
dale_chall_readability_score: 9.26 8.32208582834 111% => OK
difficult_words: 140.0 98.500998004 142% => OK
linsear_write_formula: 21.0 12.3882235529 170% => OK
gunning_fog: 16.0 11.1389221557 144% => OK
text_standard: 16.0 11.9071856287 134% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.