The manager states, in the memoradum of the television station, that in order to maintain advertisers and increase the number of viewers, the station should go back to a time where more time were spent covering local news and weather reports instead of national news. This is coming from certain complaints of the coverage of weather an local news and also the decreased number of advertisers od the late-night news program. The argument requieres more evidence in order to assert the situation.
First there should a deep analysis of the complaints recieved. Depending on the source of such complaints, and the validity of them the final decision could change. Lets take the example of a viewer that is not a regular of the channel, or someone who have just started viewing the news program. In both cases the complaints have less merit because this viewer did not watch the news program befor the time change. On the contrary a regular viewer, that never miss a news program of the station can have a more weighted appreciation of the issues concerning the news. or even a viewer that is not a local and is only interested in the national news covered. The source of the complaints is important and it could twist the argument.
The arguer stablishes that the complaints are regarding the coverage of weather and local news, but it is not specified what about the coverage have the viewers disconformed. It could be the case that the complaints are about the quality of the coverage of local news and weather reports rather than the time spent on screen. If the evidence shows that the complaints are base on a quality issue then going back to old times with more time on these topics could have the opposite effect than the one in sight, it could reduce the amount of viewers.
On the other hand the advertisers that used to have paid time on the news program could have very different reasons for stopping the ads and not related to the content of the program. For instance, the price charged by the station for the advertisment time could be higher than the competition in the same hour frame. Several shows, on several channels air at the same time. If an advertiser only cares about the cost of the ad it would simply go to another chain.
In conclusion the statement is flawed, because there is not direct correlation between the going back to previous air time for local news and weather reports and the amount of viewers and paid advertisment in the news program. More evidence is required in order to stablish a course of action that would be more effective for the television station.
- The following is a memorandum from the business manager of a television station Over the past year our late night news program has devoted increased time to national news and less time to weather and local news During this time period most of the c 66
- A nation should require all of its students to study the same national curriculum until they enter college 66
Essay evaluations by e-grader
Grammar and spelling errors:
Line 1, column 335, Rule ID: EN_A_VS_AN
Message: Use 'a' instead of 'an' if the following word doesn't start with a vowel sound, e.g. 'a sentence', 'a university'
Suggestion: a
...n complaints of the coverage of weather an local news and also the decreased numbe...
^^
Line 3, column 166, Rule ID: LETS_LET[1]
Message: Did you mean 'Let's'?
Suggestion: Let's
...f them the final decision could change. Lets take the example of a viewer that is no...
^^^^
Line 3, column 569, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Or
...tion of the issues concerning the news. or even a viewer that is not a local and i...
^^
Line 7, column 376, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... several channels air at the same time. If an advertiser only cares about the cost...
^^
Transition Words or Phrases used:
also, but, first, if, regarding, so, then, for instance, in conclusion, on the contrary, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 18.0 28.8173652695 62% => OK
Preposition: 60.0 55.5748502994 108% => OK
Nominalization: 18.0 16.3942115768 110% => OK
Performance on vocabulary words:
No of characters: 2156.0 2260.96107784 95% => OK
No of words: 455.0 441.139720559 103% => OK
Chars per words: 4.73846153846 5.12650576532 92% => OK
Fourth root words length: 4.61852021839 4.56307096286 101% => OK
Word Length SD: 2.49999975848 2.78398813304 90% => OK
Unique words: 193.0 204.123752495 95% => More unique words wanted.
Unique words percentage: 0.424175824176 0.468620217663 91% => More unique words wanted or less content wanted.
syllable_count: 671.4 705.55239521 95% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 57.7839610064 57.8364921388 100% => OK
Chars per sentence: 113.473684211 119.503703932 95% => OK
Words per sentence: 23.9473684211 23.324526521 103% => OK
Discourse Markers: 5.57894736842 5.70786347227 98% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.370606470578 0.218282227539 170% => OK
Sentence topic coherence: 0.11997191929 0.0743258471296 161% => OK
Sentence topic coherence SD: 0.103698711039 0.0701772020484 148% => OK
Paragraph topic coherence: 0.234150850624 0.128457276422 182% => OK
Paragraph topic coherence SD: 0.0886315582261 0.0628817314937 141% => OK
Essay readability:
automated_readability_index: 12.9 14.3799401198 90% => Automated_readability_index is low.
flesch_reading_ease: 56.59 48.3550499002 117% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 10.51 12.5979740519 83% => OK
dale_chall_readability_score: 7.66 8.32208582834 92% => OK
difficult_words: 83.0 98.500998004 84% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 1, column 335, Rule ID: EN_A_VS_AN
Message: Use 'a' instead of 'an' if the following word doesn't start with a vowel sound, e.g. 'a sentence', 'a university'
Suggestion: a
...n complaints of the coverage of weather an local news and also the decreased numbe...
^^
Line 3, column 166, Rule ID: LETS_LET[1]
Message: Did you mean 'Let's'?
Suggestion: Let's
...f them the final decision could change. Lets take the example of a viewer that is no...
^^^^
Line 3, column 569, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Or
...tion of the issues concerning the news. or even a viewer that is not a local and i...
^^
Line 7, column 376, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... several channels air at the same time. If an advertiser only cares about the cost...
^^
Transition Words or Phrases used:
also, but, first, if, regarding, so, then, for instance, in conclusion, on the contrary, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 18.0 28.8173652695 62% => OK
Preposition: 60.0 55.5748502994 108% => OK
Nominalization: 18.0 16.3942115768 110% => OK
Performance on vocabulary words:
No of characters: 2156.0 2260.96107784 95% => OK
No of words: 455.0 441.139720559 103% => OK
Chars per words: 4.73846153846 5.12650576532 92% => OK
Fourth root words length: 4.61852021839 4.56307096286 101% => OK
Word Length SD: 2.49999975848 2.78398813304 90% => OK
Unique words: 193.0 204.123752495 95% => More unique words wanted.
Unique words percentage: 0.424175824176 0.468620217663 91% => More unique words wanted or less content wanted.
syllable_count: 671.4 705.55239521 95% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 57.7839610064 57.8364921388 100% => OK
Chars per sentence: 113.473684211 119.503703932 95% => OK
Words per sentence: 23.9473684211 23.324526521 103% => OK
Discourse Markers: 5.57894736842 5.70786347227 98% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.370606470578 0.218282227539 170% => OK
Sentence topic coherence: 0.11997191929 0.0743258471296 161% => OK
Sentence topic coherence SD: 0.103698711039 0.0701772020484 148% => OK
Paragraph topic coherence: 0.234150850624 0.128457276422 182% => OK
Paragraph topic coherence SD: 0.0886315582261 0.0628817314937 141% => OK
Essay readability:
automated_readability_index: 12.9 14.3799401198 90% => Automated_readability_index is low.
flesch_reading_ease: 56.59 48.3550499002 117% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 10.51 12.5979740519 83% => OK
dale_chall_readability_score: 7.66 8.32208582834 92% => OK
difficult_words: 83.0 98.500998004 84% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.