Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas where residents lead healthy lives, and clearly Plainsville is such an area. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club has more members than ever, and the weight training and aerobics classes are always full. Finally, Plainsville's schoolchildren represent a new generation of potential customers: these schoolchildren are required to participate in a fitness-for-life program, which emphasizes the benefits of regular exercise at an early age.
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
In the above memo, the author argues that health food and health-related products stores will be very lucrative in the town of Plainville. The author supports his proposal on the basis of the report that the people in the town are very much inclined towards maintaining good health. He further supports his argument on the basis of the number of members in the local health club, weight training, and aerobic classes. However, before evaluating the author’s argument, three unstated assumptions need to be evaluated.
Firstly, the author assumed that since people in the town of Plainville like to maintain a healthy lifestyle, thus they will visit the new stores more often since in the past the Nature’s way franchise was successful in the area like Plainville without any necessary evidence. The author uses his experience to predict and generalised the suture, there is a possibility that the people in the town may not visit the stores, since there are already plenty of stores, which sell healthy foods. Even if this is not the case, the people may not like the products of the stores. One can not predict something on the basis of previous success. If, any one of the above scenarios is true then, the author’s argument holds no water. The author does not provide any information about the town and about whether other health food seller franchise was already in the town or not. Without any veritable evidence, one can not predict the efficacy of the author’s assumptions.
Secondly, the author argues that the Nature’s Way franchise will be remunerative in the town on the basis of the people’s lifestyle and the number of members in the health clubs without any evidence. Perhaps the health clubs or aerobics classes already made them a diet plan, in which health supplements are not required. Maybe people in these towns prefer home-made food or vegetable to maintain a healthy lifestyle. If any one of the above scenarios is true then the author’s argument is seriously unwarranted. The author does not provide any further information to support his claim. If the author can offer more information, perhaps in the form of some systematic research study, then, a reader may have some clue about the author’s argument.
Thirdly, the author predicts that the Plainville’s school children are the future customer of their franchise, without any admissible evidence about the children. There is a possibility that most of the children will not be in the city when they grow up. Maybe they will be leaving for a different city for jobs or better education. There is a possibility that a recent study reveals that healthy food is not good for teenagers. Then parents’ of the children may not let their children get health supplements. The author provides no admissible information about the school children in the town. Perhaps if the author can provide some information in the form of a statistical chart of each of the student’s individual preferences for a healthy lifestyle then, the data may help a reader rectify the flaw and strengthen the argument.
In the conclusion, the author’s argument as it stands now is considerably flawed due to its reliance on several unstated assumptions. If, the author is able to provide more evidence and clarify the three assumptions above, then, it is possible to evaluate the viability of the proposed assumption that the Nature’s way franchise will be remunerative in the town of Plainville.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 9 2
No. of Spelling Errors: 7 2
No. of Sentences: 26 15
No. of Words: 574 350
No. of Characters: 2809 1500
No. of Different Words: 215 200
Fourth Root of Number of Words: 4.895 4.7
Average Word Length: 4.894 4.6
Word Length SD: 2.637 2.4
No. of Words greater than 5 chars: 207 100
No. of Words greater than 6 chars: 157 80
No. of Words greater than 7 chars: 114 40
No. of Words greater than 8 chars: 62 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.077 21.0
Sentence Length SD: 9.639 7.5
Use of Discourse Markers (%): 0.462 0.12
Sentence-Text Coherence: 0.363 0.35
Sentence-Para Coherence: 0.363 0.50
Sentence-Sentence Coherence: 0.139 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 1, column 518, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...tated assumptions need to be evaluated. Firstly, the author assumed that since p...
^^^^^
Line 2, column 192, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...often since in the past the Nature’s way franchise was successful in the area li...
^^
Line 2, column 218, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e Nature’s way franchise was successful in the area like Plainville without any ...
^^
Line 3, column 418, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...etable to maintain a healthy lifestyle. If any one of the above scenarios is true ...
^^
Line 4, column 834, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...y the flaw and strengthen the argument. In the conclusion, the author’s argument...
^^^
Transition Words or Phrases used:
first, firstly, however, if, may, second, secondly, so, then, third, thirdly, thus
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 26.0 28.8173652695 90% => OK
Preposition: 76.0 55.5748502994 137% => OK
Nominalization: 21.0 16.3942115768 128% => OK
Performance on vocabulary words:
No of characters: 2898.0 2260.96107784 128% => OK
No of words: 574.0 441.139720559 130% => OK
Chars per words: 5.0487804878 5.12650576532 98% => OK
Fourth root words length: 4.89472135074 4.56307096286 107% => OK
Word Length SD: 2.79104951351 2.78398813304 100% => OK
Unique words: 228.0 204.123752495 112% => OK
Unique words percentage: 0.397212543554 0.468620217663 85% => More unique words wanted or less content wanted.
syllable_count: 898.2 705.55239521 127% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 15.0 8.76447105788 171% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 26.0 19.7664670659 132% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 58.322912566 57.8364921388 101% => OK
Chars per sentence: 111.461538462 119.503703932 93% => OK
Words per sentence: 22.0769230769 23.324526521 95% => OK
Discourse Markers: 3.15384615385 5.70786347227 55% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.209961254339 0.218282227539 96% => OK
Sentence topic coherence: 0.0626703254686 0.0743258471296 84% => OK
Sentence topic coherence SD: 0.0760946470427 0.0701772020484 108% => OK
Paragraph topic coherence: 0.135686446572 0.128457276422 106% => OK
Paragraph topic coherence SD: 0.0474226757826 0.0628817314937 75% => OK
Essay readability:
automated_readability_index: 13.4 14.3799401198 93% => Automated_readability_index is low.
flesch_reading_ease: 49.15 48.3550499002 102% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 12.01 12.5979740519 95% => OK
dale_chall_readability_score: 7.75 8.32208582834 93% => OK
difficult_words: 110.0 98.500998004 112% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.