Many people dream of owning their own business but are afraid of the risks, instead of
starting a new business, however, one can buy a franchise. A franchise is a license
issued by a large, usually well-known, company to a small business owner. Under the
license, the owner acquires the right to use the company's brand name and agrees to sell
its products. In return, the franchising company receives a percent of the sales.
A franchise businesses problem for first-time business owners is finding reliable suppliers of the goods
and services they need: equipment, raw materials, maintenance, etc. It is easy to choose
the wrong supplier, and doing so can be costly. Buying a franchise eliminates much of
this problem. Most franchising companies have already found reliable suppliers, and
franchise contracts typically specify which suppliers are to be used. is challenged protects
franchise owners from the risk of serious losses.
Another advantage of a franchise is that it can save a new business a lot of money on
advertising. Advertising one's product to potential customers is a crucial factor in a
business's success. A franchise owner, however, sells an already the and recognized
brand and also gets the benefit of sophisticated and expensive advertising paid by the
parent company.
Finally, a franchise offers more security than starting an independent (non-franchise)
business. The failure rate for starting independent businesses is very high during the
first few years; the failure rate for starting franchises is much lower. Finding one's own
way in today's competitive business environment is difficult, and buying a franchise
allows an inexperienced business owner to use a proven business model.
The reading passage and lecture tells about the new owner should buy franchaise or start new independent business. The author believes that it is always better to buy franchise instead of starting new business. The speaker in the listening passage disagrees. He claims that there are still many disadvantages in buying franchise.
Firstly, article posit that new business requires goods and services and while buying this goods new owner might do a mistakes to avoid this franchise can be helpful to buy these goods from reliable suppliers. franchise do have a tie up with many specielised suppliers that will be less risky. However, professor points out that, the goods and services provided by franchise are more costly than the current market value. Furthermore, he argues that these franchise force owner to buy services and goods from their tied up suppliers.
Secondly, the author mentions that franchise help individual business to advertise their business to attract potential customers. Again, the lecturer holds there are flaws in this argument. He suggests that, 6% of total income will be paid for franchise to get the publicity of our business is not worthy. Additionally, franchises don't do advertise specifically for our business they will do it for their brands.
Another reason author feels that, taking franchise is more secure than starting new business. The teacher rebuts this argument and states that, instead of buying new franchise one should buy already developed business considering security perspective. It will provide twice income than the income from the franchise business income.
To sum up, both author and speaker hold conflicting views about opening new business.
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Grammar and spelling errors:
Line 1, column 213, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...chise instead of starting new business. The speaker in the listening passage disagr...
^^^
Line 3, column 88, Rule ID: THIS_NNS[1]
Message: Did you mean 'these'?
Suggestion: these
...res goods and services and while buying this goods new owner might do a mistakes to ...
^^^^
Line 3, column 118, Rule ID: A_PLURAL[1]
Message: Don't use indefinite articles with plural words. Did you mean 'a mistake' or simply 'mistakes'?
Suggestion: a mistake; mistakes
...le buying this goods new owner might do a mistakes to avoid this franchise can be helpful ...
^^^^^^^^^^
Line 3, column 212, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Franchise
...uy these goods from reliable suppliers. franchise do have a tie up with many specielised ...
^^^^^^^^^
Line 5, column 332, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...is not worthy. Additionally, franchises dont do advertise specifically for our busin...
^^^^
Line 7, column 218, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ne should buy already developed business considering security perspective. It wil...
^^
Transition Words or Phrases used:
but, first, firstly, furthermore, however, if, second, secondly, so, still, while, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 10.4613686534 86% => OK
Auxiliary verbs: 8.0 5.04856512141 158% => OK
Conjunction : 8.0 7.30242825607 110% => OK
Relative clauses : 10.0 12.0772626932 83% => OK
Pronoun: 28.0 22.412803532 125% => Less pronouns wanted
Preposition: 27.0 30.3222958057 89% => OK
Nominalization: 2.0 5.01324503311 40% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1444.0 1373.03311258 105% => OK
No of words: 268.0 270.72406181 99% => OK
Chars per words: 5.38805970149 5.08290768461 106% => OK
Fourth root words length: 4.04607285448 4.04702891845 100% => OK
Word Length SD: 2.65075635335 2.5805825403 103% => OK
Unique words: 144.0 145.348785872 99% => OK
Unique words percentage: 0.537313432836 0.540411800872 99% => OK
syllable_count: 433.8 419.366225166 103% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 3.25607064018 123% => OK
Article: 7.0 8.23620309051 85% => OK
Subordination: 0.0 1.25165562914 0% => More adverbial clause wanted.
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 2.0 2.5761589404 78% => OK
Performance on sentences:
How many sentences: 16.0 13.0662251656 122% => OK
Sentence length: 16.0 21.2450331126 75% => The Avg. Sentence Length is relatively short.
Sentence length SD: 38.2107130757 49.2860985944 78% => OK
Chars per sentence: 90.25 110.228320801 82% => OK
Words per sentence: 16.75 21.698381199 77% => OK
Discourse Markers: 5.75 7.06452816374 81% => OK
Paragraphs: 5.0 4.09492273731 122% => OK
Language errors: 6.0 4.19205298013 143% => OK
Sentences with positive sentiment : 4.0 4.33554083885 92% => OK
Sentences with negative sentiment : 9.0 4.45695364238 202% => Less negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.27373068433 70% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.29476693492 0.272083759551 108% => OK
Sentence topic coherence: 0.102506966769 0.0996497079465 103% => OK
Sentence topic coherence SD: 0.0657342448397 0.0662205650399 99% => OK
Paragraph topic coherence: 0.159224894467 0.162205337803 98% => OK
Paragraph topic coherence SD: 0.0722371588331 0.0443174109184 163% => OK
Essay readability:
automated_readability_index: 12.3 13.3589403974 92% => Automated_readability_index is low.
flesch_reading_ease: 55.24 53.8541721854 103% => OK
smog_index: 3.1 5.55761589404 56% => Smog_index is low.
flesch_kincaid_grade: 9.5 11.0289183223 86% => OK
coleman_liau_index: 13.69 12.2367328918 112% => OK
dale_chall_readability_score: 8.02 8.42419426049 95% => OK
difficult_words: 61.0 63.6247240618 96% => OK
linsear_write_formula: 8.0 10.7273730684 75% => OK
gunning_fog: 8.4 10.498013245 80% => OK
text_standard: 8.0 11.2008830022 71% => OK
What are above readability scores?
---------------------
Rates: 85.0 out of 100
Scores by essay e-grader: 25.5 Out of 30
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.