Reading:
Many people dream of owning their own business but are afraid of the risks. Instead of starting a new business, however, one can buy a franchise. A franchise is a license issued by a large, usually well-known, company to a small business owner. Under the license, the owner acquires the right to use the company’s brand name and agrees to sell its products. In return, the franchising company receives a percent of the sales.
A major problem for first-time business owners is finding reliable suppliers of the goods and services they need: equipment, raw materials, maintenance, etc. It is easy to choose the wrong supplier, and doing so can be costly. Buying a franchise eliminates much of this problem. Most franchising companies have already found reliable suppliers, and franchise contracts typically specify which suppliers are to be used. This protects franchise owners from the risk of serious losses.
Another advantage of a franchise is that it can save a new business a lot of money on advertising. Advertising one’s product to potential customers is a crucial factor in a business’s success. A franchise owner, however, sells an already popular and recognized brand and also gets the benefit of sophisticated and expensive advertising paid by the parent company.
Finally, a franchise offers more security than starting an independent (nonfranchise) business. The failure rate for starting independent businesses is very high during the first few years; the failure rate for starting franchises is much lower. Finding one’s own way in today’s competitive business environment is difficult, and buying a franchise allows an inexperienced business owner to use a proven business model.
Narrator:
Now listen to part of a lecture on the topic you just read about.
Professor:
Many people think that if you want to go into business for yourself, it’s best to buy a franchise. But recently a study looked closely at franchises, and some of the findings call that idea into question.
One interesting point was that many franchise contracts force franchise owners to . . . to buy very specific goods and services, and those goods and services tend to be overpriced. In other words, even though there are equivalent goods and services available on the market, uh, that are considerably cheaper, the owners aren’t allowed to buy them.
Another point was about advertising. When you buy a franchise, you agree to pay up to six percent of your sum total in sales—that’s quite a lot of money. One thing you’re supposed to get in return for this money is that the company does the advertising for you. But the company doesn’t advertise your business. What gets advertised is the company’s brand, the company’s products, which are sold by many other businesses in many other places. It turns out, individual franchise owners mostly get very little benefit—much less than they would get by spending even half that money to advertise their own business directly.
Finally, the biggest issue: security. Starting a franchise is not the most secure option out there. True, it’s less risky than starting an independent business. But there’s a third option that the passage didn’t talk about. You can buy an already existing independent business from a previous owner. And the study showed that independent businesses bought from previous owners have twice as much chance of success during the first four years as franchises.
Que: Summarize the points made in the lecture you just heard, being sure to specifically explain how they cast doubt on points m
Article introduces the concept of franchise and says that to avoid risk in a business, one can buy franchise rather than starting an independent business. Author says that using a company's franchise a small business owner can use the company's brand name. Writer further states that there are three advantages of the franchise over independent business. However, Lecturer disagrees to the opinion and attacks on the each point made by the author.
Firstly, Author says that a significant problem for business owner is to get a reliable supplier of the goods, services and equipment and further states that franchising company have already a reliable suppliers with them. This protects the owners from serious losses. However, lecturer believes that there are flaws in the author's opinion. He says that although the franchise had a suppliers with them but the business owner would be force to buy the materials from the store that the franchise would say. So, in this situation the owners are mostly compelled to buy the expensive goods although the goods can be bought at cheaper price from other alternatives. So, Suppliers provided would be costly to owners.
Secondly, Author says that the brand name of the franchise company can save the owners money on advertisement and can reduce their cost of business. But, the professor opposes the view of author and says that franchise company ask for up to 6% share from business owner which would ultimately reduce their profit. Further, He says that the franchise company do not advertise products of business owner but only the brand name of the company, which is not profitable to business owner.
Finally, Author says that Franchise company can provide more security to business than independent. and further says that failure rate of independent business is much higher than franchise due to security issues. However, Professor rebuts the point of author and says that it might be less risky than a independent business but there might be a third option which would be far more better option. He further says that a businessman can buy a already existing independent business of a previous owner which would be more beneficial and profitable than franchise.
On coming to end, as you can see both author and lecturer hold conflicting view of the franchise business.
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Grammar and spelling errors:
Line 3, column 203, Rule ID: A_PLURAL[2]
Message: Don't use indefinite articles with plural words. Did you mean 'supplier'?
Suggestion: supplier
...chising company have already a reliable suppliers with them. This protects the owners fro...
^^^^^^^^^
Line 3, column 325, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...er believes that there are flaws in the authors opinion. He says that although the fran...
^^^^^^^
Line 3, column 382, Rule ID: A_PLURAL[1]
Message: Don't use indefinite articles with plural words. Did you mean 'a supplier' or simply 'suppliers'?
Suggestion: a supplier; suppliers
...He says that although the franchise had a suppliers with them but the business owner would ...
^^^^^^^^^^^
Line 5, column 81, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'owners'' or 'owner's'?
Suggestion: owners'; owner's
...e of the franchise company can save the owners money on advertisement and can reduce t...
^^^^^^
Line 7, column 101, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: And
... security to business than independent. and further says that failure rate of indep...
^^^
Line 7, column 302, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...d says that it might be less risky than a independent business but there might be...
^
Line 7, column 378, Rule ID: MOST_COMPARATIVE[2]
Message: Use only 'better' (without 'more') when you use the comparative.
Suggestion: better
...ht be a third option which would be far more better option. He further says that a business...
^^^^^^^^^^^
Line 7, column 441, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...further says that a businessman can buy a already existing independent business o...
^
Transition Words or Phrases used:
but, finally, first, firstly, however, if, second, secondly, so, third
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 10.4613686534 124% => OK
Auxiliary verbs: 16.0 5.04856512141 317% => Less auxiliary verb wanted.
Conjunction : 13.0 7.30242825607 178% => OK
Relative clauses : 19.0 12.0772626932 157% => OK
Pronoun: 26.0 22.412803532 116% => OK
Preposition: 39.0 30.3222958057 129% => OK
Nominalization: 3.0 5.01324503311 60% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1950.0 1373.03311258 142% => OK
No of words: 381.0 270.72406181 141% => Less content wanted.
Chars per words: 5.11811023622 5.08290768461 101% => OK
Fourth root words length: 4.41805628031 4.04702891845 109% => OK
Word Length SD: 2.62187777782 2.5805825403 102% => OK
Unique words: 168.0 145.348785872 116% => OK
Unique words percentage: 0.44094488189 0.540411800872 82% => More unique words wanted or less content wanted.
syllable_count: 599.4 419.366225166 143% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 3.25607064018 123% => OK
Article: 1.0 8.23620309051 12% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 1.0 1.51434878587 66% => OK
Preposition: 2.0 2.5761589404 78% => OK
Performance on sentences:
How many sentences: 18.0 13.0662251656 138% => OK
Sentence length: 21.0 21.2450331126 99% => OK
Sentence length SD: 47.4016525732 49.2860985944 96% => OK
Chars per sentence: 108.333333333 110.228320801 98% => OK
Words per sentence: 21.1666666667 21.698381199 98% => OK
Discourse Markers: 3.88888888889 7.06452816374 55% => More transition words/phrases wanted.
Paragraphs: 5.0 4.09492273731 122% => OK
Language errors: 8.0 4.19205298013 191% => OK
Sentences with positive sentiment : 7.0 4.33554083885 161% => OK
Sentences with negative sentiment : 8.0 4.45695364238 179% => OK
Sentences with neutral sentiment: 3.0 4.27373068433 70% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.272813862505 0.272083759551 100% => OK
Sentence topic coherence: 0.108696412855 0.0996497079465 109% => OK
Sentence topic coherence SD: 0.0776982523751 0.0662205650399 117% => OK
Paragraph topic coherence: 0.174521090325 0.162205337803 108% => OK
Paragraph topic coherence SD: 0.0658820319006 0.0443174109184 149% => OK
Essay readability:
automated_readability_index: 13.3 13.3589403974 100% => OK
flesch_reading_ease: 50.16 53.8541721854 93% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 11.5 11.0289183223 104% => OK
coleman_liau_index: 12.42 12.2367328918 101% => OK
dale_chall_readability_score: 8.04 8.42419426049 95% => OK
difficult_words: 81.0 63.6247240618 127% => OK
linsear_write_formula: 11.0 10.7273730684 103% => OK
gunning_fog: 10.4 10.498013245 99% => OK
text_standard: 12.0 11.2008830022 107% => OK
What are above readability scores?
---------------------
Write the essay in 20 minutes.
Rates: 73.3333333333 out of 100
Scores by essay e-grader: 22.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.