In the memo, the author concludes that in order to increase the attendance of people for Super Screen-produced movies a greater share should be allocated to their marketing team. The author arrives at this conclusion based on the evidence of low number of people attending Super Screen-produced movies even though a positive feedback of the movies are received. While the claim drawn by the author might ultimately prove valid, it rests on several unfounded assumptions that, if not substantiated, dramatically weaken the persuasiveness of the argument. Thus the following three question needs to be answered to bolster the validity of the argument.
First of all, what is the percentage increase of positive reviews from previous year? Perhaps last year there were hundred positive reviews and this year they have increased to 'one hundred and ten' reviews. Therefore, the positive reviews although increased by 'ten' are not enough to conclude that there is nothing wrong with the quality of Super Screen movies. It is possible that percentage of positive reviews are increased but the percentage of negative reviews have also increased from previous years. If the above is true, then the author's conclusion does not hold water.
Second of all, what is the market reach of Super Screen-produced movies? Perhaps the people who are interested in watching their movies have reached to the limit and there are less number of people who are inclined to watch Super Screen movies. Furthermore, if we advertise these movies through television and social media it will not help as people who are interested in Super Screen movies have reached to a point where it cannot be increased further even with a strong marketing plan. If the above scenario holds merit, then the author's conclusion of increasing advertisement is significantly weakened.
Lastly, what other factors can be productive other than advertisement? There is a possibility that people are aware of the movies but because of their unattractive teaser and poster they think that movie must not be good. Thus the current level of marketing is enough just the producers needs to enhance and decorate the current posters and movie teasers. Perhaps by doing so people will be tending to watch Super Screen movies more than before. If the above reason hold validity, then the author's argument to allocate greater share to marketing is rife with holes and assumptions.
In conclusion, while the author might not be evaluating the given situation regarding the increase of budget for advertisement in its entirety, the information and conclusion associated with it cannot be written off either. There is no smoke without fire and the author must have had compelling reasons to make such a strong conclusion, however, since the reasons have not been listed here, the argument as it stands cannot be said holistically. Answers for the above questions needs to be provided to make the argument hold water.
- The tufted groundhog lives in the coastal wetlands of West Lansburg Ancient records suggest that the tufted groundhog once numbered in the millions Since they were declared a wildlife sanctuary in 2004 development along the coastal wetlands has been prohi 53
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- The following is a memorandum from the business manager of a television station Over the past year our late night news program has devoted increased time to national news and less time to weather and local news During this time period most of the co 66
- Two years ago consultants predicted that West Egg s landfill which is used for garbage disposal would be completely filled within five years During the past two years however the town s residents have been recycling twice as much material as they did in p 68
Essay evaluations by e-grader
Grammar and spelling errors:
Line 1, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
In the memo, the author concludes that i...
^^^^^^^^^^^^
Line 1, column 567, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...ken the persuasiveness of the argument. Thus the following three question needs to b...
^^^^
Line 2, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... bolster the validity of the argument. First of all, what is the percentage inc...
^^^^^^^^^^^^^^^^^^
Line 2, column 133, Rule ID: NODT_DOZEN[1]
Message: Use simply: 'a hundred'.
Suggestion: a hundred
...ious year? Perhaps last year there were hundred positive reviews and this year they hav...
^^^^^^^
Line 2, column 554, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...s years. If the above is true, then the authors conclusion does not hold water. ...
^^^^^^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...uthors conclusion does not hold water. Second of all, what is the market reach ...
^^^^^^^^^^^^^^^^
Line 3, column 548, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...he above scenario holds merit, then the authors conclusion of increasing advertisement ...
^^^^^^^
Line 4, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...vertisement is significantly weakened. Lastly, what other factors can be produc...
^^^^^^^^^^^^^^^
Line 4, column 237, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...they think that movie must not be good. Thus the current level of marketing is enoug...
^^^^
Line 4, column 505, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...he above reason hold validity, then the authors argument to allocate greater share to m...
^^^^^^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ng is rife with holes and assumptions. In conclusion, while the author might no...
^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, but, first, furthermore, however, if, lastly, regarding, second, so, then, therefore, thus, while, in conclusion, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 30.0 19.6327345309 153% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 22.0 28.8173652695 76% => OK
Preposition: 63.0 55.5748502994 113% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 2477.0 2260.96107784 110% => OK
No of words: 479.0 441.139720559 109% => OK
Chars per words: 5.17118997912 5.12650576532 101% => OK
Fourth root words length: 4.67825486995 4.56307096286 103% => OK
Word Length SD: 2.79171808768 2.78398813304 100% => OK
Unique words: 220.0 204.123752495 108% => OK
Unique words percentage: 0.459290187891 0.468620217663 98% => OK
syllable_count: 775.8 705.55239521 110% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 8.0 2.70958083832 295% => Less adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 52.1181285133 57.8364921388 90% => OK
Chars per sentence: 117.952380952 119.503703932 99% => OK
Words per sentence: 22.8095238095 23.324526521 98% => OK
Discourse Markers: 6.28571428571 5.70786347227 110% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 11.0 5.25449101796 209% => Less language errors wanted.
Sentences with positive sentiment : 14.0 8.20758483034 171% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.264999659636 0.218282227539 121% => OK
Sentence topic coherence: 0.0879220975283 0.0743258471296 118% => OK
Sentence topic coherence SD: 0.0823457333078 0.0701772020484 117% => OK
Paragraph topic coherence: 0.152271921484 0.128457276422 119% => OK
Paragraph topic coherence SD: 0.0869310044952 0.0628817314937 138% => OK
Essay readability:
automated_readability_index: 14.3 14.3799401198 99% => OK
flesch_reading_ease: 49.15 48.3550499002 102% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 13.0 12.5979740519 103% => OK
dale_chall_readability_score: 7.99 8.32208582834 96% => OK
difficult_words: 99.0 98.500998004 101% => OK
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 1, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
In the memo, the author concludes that i...
^^^^^^^^^^^^
Line 1, column 567, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...ken the persuasiveness of the argument. Thus the following three question needs to b...
^^^^
Line 2, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... bolster the validity of the argument. First of all, what is the percentage inc...
^^^^^^^^^^^^^^^^^^
Line 2, column 133, Rule ID: NODT_DOZEN[1]
Message: Use simply: 'a hundred'.
Suggestion: a hundred
...ious year? Perhaps last year there were hundred positive reviews and this year they hav...
^^^^^^^
Line 2, column 554, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...s years. If the above is true, then the authors conclusion does not hold water. ...
^^^^^^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...uthors conclusion does not hold water. Second of all, what is the market reach ...
^^^^^^^^^^^^^^^^
Line 3, column 548, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...he above scenario holds merit, then the authors conclusion of increasing advertisement ...
^^^^^^^
Line 4, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...vertisement is significantly weakened. Lastly, what other factors can be produc...
^^^^^^^^^^^^^^^
Line 4, column 237, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...they think that movie must not be good. Thus the current level of marketing is enoug...
^^^^
Line 4, column 505, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...he above reason hold validity, then the authors argument to allocate greater share to m...
^^^^^^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ng is rife with holes and assumptions. In conclusion, while the author might no...
^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, but, first, furthermore, however, if, lastly, regarding, second, so, then, therefore, thus, while, in conclusion, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 30.0 19.6327345309 153% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 22.0 28.8173652695 76% => OK
Preposition: 63.0 55.5748502994 113% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 2477.0 2260.96107784 110% => OK
No of words: 479.0 441.139720559 109% => OK
Chars per words: 5.17118997912 5.12650576532 101% => OK
Fourth root words length: 4.67825486995 4.56307096286 103% => OK
Word Length SD: 2.79171808768 2.78398813304 100% => OK
Unique words: 220.0 204.123752495 108% => OK
Unique words percentage: 0.459290187891 0.468620217663 98% => OK
syllable_count: 775.8 705.55239521 110% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 8.0 2.70958083832 295% => Less adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 52.1181285133 57.8364921388 90% => OK
Chars per sentence: 117.952380952 119.503703932 99% => OK
Words per sentence: 22.8095238095 23.324526521 98% => OK
Discourse Markers: 6.28571428571 5.70786347227 110% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 11.0 5.25449101796 209% => Less language errors wanted.
Sentences with positive sentiment : 14.0 8.20758483034 171% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.264999659636 0.218282227539 121% => OK
Sentence topic coherence: 0.0879220975283 0.0743258471296 118% => OK
Sentence topic coherence SD: 0.0823457333078 0.0701772020484 117% => OK
Paragraph topic coherence: 0.152271921484 0.128457276422 119% => OK
Paragraph topic coherence SD: 0.0869310044952 0.0628817314937 138% => OK
Essay readability:
automated_readability_index: 14.3 14.3799401198 99% => OK
flesch_reading_ease: 49.15 48.3550499002 102% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 13.0 12.5979740519 103% => OK
dale_chall_readability_score: 7.99 8.32208582834 96% => OK
difficult_words: 99.0 98.500998004 101% => OK
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.