Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
The author of the memorandum has cited some facts and come to the conclusion that the television station should restore time devoted to weather and local news to its former level to attract more viewers, and to avoid losing any further revenues, resulting from cancellation of advertising contracts by advertisers. However, the argument is rife with holes and unwarranted assumptions, and thus, not strong enough to buttress the preceded conclusion.
Fisrt of all, the author's proposition is based on a questionable assumption that the complaint from viewers is regarding deduced time allocated to weather and local news. However, it is plausible that the complaint could have been about something different altogether, as the author has failed to mention the nature of complaint in the argument. For all we know, it could have been about a wrong weather forcast or misleading news reports made by the station. If such was the case, and the complaints had been about the quality of broadcasts rather that the time allocated for them, the proposed solution may fail to attract viewers and advertisers alike.
Additionally, the author implies that local news and weather reports are popular among viewers and advertisers. But there is no evidence in the argument to corroborate the implication. Perhaps, viewers' and advertisers' preference is down for all types of news and weather segments. A proper approach to validating this information would be to conduct survey on a representative group of viewers and advertisers about their preferred type of broadcast segments. Furthermore, other factors could have prompted the advertisers to cancel their advertising contracts. The advertisers could have been dissatisfied with the services of the television station, there could have been discrepancies on financial matters like increase in advertising fees, or unamicable turn of events with the advertising company. In such case, time devoted to weather and local news wouldn't necessarily be a problem to begin with and hence, may not be related to loss of advertising revenue.
Another possible explanation for both the decreased viewership and loss of advertising revenue is competitors. Perhaps there is a new television station which is garnering massive viewership through its varied and appealing broadcast segments. Advertisers would most likely want to take their business in with the blooming television station rather than stick with the one which is massively losing its viewers. Hence, unless the television station develops proper strategy to cater to viewer's appeal, it may continue to lose viewers, and advertising revenues.
In sum, increasing time allocated to local news and weather reports could be a viable option to solve the television station's current crisis. Nonetheless, the station should address other important avenues to develop a solid strategy which will boost its viewership and reinstate its advertising contracts.
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- Some people believe that in order to be effective, political leaders must yield to public opinion and abandon principle for the sake of compromise. Others believe that the most essential quality of an effective leader is the ability to remain consistently 79
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- "On Balmer Island, where mopeds serve as a popular form of transportation, the population increases to 100,000 during the summer months. To reduce the number of accidents involving mopeds and pedestrians, the town council of Balmer Island should limit the 83
Discourse Markers used:
['but', 'furthermore', 'hence', 'however', 'if', 'may', 'nonetheless', 'regarding', 'so', 'thus', 'to begin with']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.267822736031 0.25644967241 104% => OK
Verbs: 0.161849710983 0.15541462614 104% => OK
Adjectives: 0.0751445086705 0.0836205057962 90% => OK
Adverbs: 0.0385356454721 0.0520304965353 74% => OK
Pronouns: 0.0269749518304 0.0272364105082 99% => OK
Prepositions: 0.0982658959538 0.125424944231 78% => OK
Participles: 0.0539499036609 0.0416121511921 130% => OK
Conjunctions: 3.09522032203 2.79052419416 111% => OK
Infinitives: 0.0443159922929 0.026700313972 166% => OK
Particles: 0.0 0.001811407834 0% => OK
Determiners: 0.0944123314066 0.113004496875 84% => OK
Modal_auxiliary: 0.0269749518304 0.0255425247493 106% => OK
WH_determiners: 0.00578034682081 0.0127820249294 45% => Some subClauses wanted starting by 'Which, Who, What, Whom, Whose.....'
Vocabulary words and sentences:
No of characters: 2987.0 2731.13054187 109% => OK
No of words: 455.0 446.07635468 102% => OK
Chars per words: 6.56483516484 6.12365571057 107% => OK
Fourth root words length: 4.61852021839 4.57801047555 101% => OK
words length more than 5 chars: 0.41978021978 0.378187486979 111% => OK
words length more than 6 chars: 0.36043956044 0.287650121315 125% => OK
words length more than 7 chars: 0.257142857143 0.208842608468 123% => OK
words length more than 8 chars: 0.195604395604 0.135150697306 145% => OK
Word Length SD: 3.09522032203 2.79052419416 111% => OK
Unique words: 225.0 207.018472906 109% => OK
Unique words percentage: 0.494505494505 0.469332199767 105% => OK
Word variations: 56.1971718992 52.1807786196 108% => OK
How many sentences: 19.0 20.039408867 95% => OK
Sentence length: 23.9473684211 23.2022227129 103% => OK
Sentence length SD: 53.6404362295 57.7814097925 93% => OK
Chars per sentence: 157.210526316 141.986410481 111% => OK
Words per sentence: 23.9473684211 23.2022227129 103% => OK
Discourse Markers: 0.578947368421 0.724660767414 80% => OK
Paragraphs: 5.0 5.14285714286 97% => OK
Language errors: 0.0 3.58251231527 0% => OK
Readability: 59.991324465 51.9672348444 115% => OK
Elegance: 1.84745762712 1.8405768891 100% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.4409388266 0.441005458295 100% => OK
Sentence sentence coherence: 0.139134843867 0.135418324435 103% => OK
Sentence sentence coherence SD: 0.0591487082342 0.0829849096947 71% => OK
Sentence paragraph coherence: 0.561859692641 0.58762219726 96% => OK
Sentence paragraph coherence SD: 0.136299414565 0.147661913831 92% => OK
Sentence topic coherence: 0.190559407093 0.193483328276 98% => OK
Sentence topic coherence SD: 0.0969369707156 0.0970749176394 100% => OK
Paragraph paragraph coherence: 0.461001391852 0.42659136922 108% => OK
Paragraph paragraph coherence SD: 0.0693281451529 0.0774707102158 89% => OK
Paragraph topic coherence: 0.317286670984 0.312017818177 102% => OK
Paragraph topic coherence SD: 0.0849587953591 0.0698173142475 122% => OK
Task Achievement:
Sentences with positive sentiment : 5.0 8.33743842365 60% => OK
Sentences with negative sentiment : 12.0 6.87684729064 174% => OK
Sentences with neutral sentiment: 2.0 4.82512315271 41% => OK
Positive topic words: 5.0 6.46551724138 77% => OK
Negative topic words: 12.0 5.36822660099 224% => OK
Neutral topic words: 1.0 2.82389162562 35% => OK
Total topic words: 18.0 14.657635468 123% => OK
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Rates: 83.33 out of 100
Scores by essay e-grader: 5.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations to cover all aspects.