Perhaps, few subjects in the world are as controversial as the contribution of advertisements. The discussion has centered on whether advertisers have exaggerated about the realistic of any products or not. To the best of my knowledge, while it can not be generalized to all cases, I tend to agree on such an assumption based on the following concerns.
The first point to mention is that due to acquiring higher level of profit margin, advertising producers has focused on those attributes which are appealing to most people. Meanwhile, they have concealed some, if not all, parts of their product's aftermaths. In this regard, they can absorb consumer's eyes to enhance theirs sales. A slimming-drug advertisement, as an example, has intentionally played down the amount of time for using it. In addition, there is a little room for doubt that the hazardous consequences of consuming this commodity will not notice. By applying this strategy, the annual sales of this company boost.
Moreover, providing an exaggerated account has paved the way for advertisers to increase the amount of their unplanned consumers. In fact, there has been wide range of advertisements' infrastructure such as billboards, flags and banners which allow the producers to instigate those people who purchase impulsively. Since they voraciously tend to buy some dispensable items, they might not have broad horizon about the quality of commodity which advertisements introduce. Consequently, an exaggeration account easily can mislead them.
On the other hand, there are some occasions that advertising can benefit people by boosting their level of knowledge about a specific topic. To illustrate this concept, non-profit advertisements such as anti-drug, anti-smoking as well as some campaign about being watchful about natural resource not only can inform most people but also, it is beneficial as they are regarded as most viewed TV program. Therefore, it is immature to say advertising cause misleading in all cases.
From what have been discussed, the advertisers try to create a perfect image for their production. As it was mentioned, not only boosting their profits, but also absorbing more impulsive consumers has made them to adopt this approach. However, some of them compassionately provide accurate information through their campaign.
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- TPO 5 integrated writing 86
Essay evaluation report by e-grader
Discourse Markers used:
['also', 'but', 'consequently', 'first', 'however', 'if', 'moreover', 'so', 'therefore', 'well', 'while', 'in addition', 'in fact', 'such as', 'as well as', 'in all cases', 'on the other hand']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.216216216216 0.229887763892 94% => OK
Verbs: 0.162162162162 0.158761421928 102% => OK
Adjectives: 0.0859950859951 0.0866891130778 99% => OK
Adverbs: 0.0638820638821 0.046263068375 138% => OK
Pronouns: 0.0515970515971 0.0685040099705 75% => OK
Prepositions: 0.125307125307 0.118717715034 106% => OK
Participles: 0.0614250614251 0.0351676179071 175% => OK
Conjunctions: 3.16467541418 2.67179642975 118% => OK
Infinitives: 0.034398034398 0.0309702414327 111% => OK
Particles: 0.002457002457 0.00188951952338 130% => OK
Determiners: 0.100737100737 0.0887237588012 114% => OK
Modal_auxiliary: 0.017199017199 0.0209618222197 82% => OK
WH_determiners: 0.012285012285 0.0139019557991 88% => OK
Vocabulary words and sentences:
No of characters: 2335.0 2387.08602151 98% => OK
No of words: 362.0 408.028673835 89% => OK
Chars per words: 6.45027624309 5.86048508987 110% => OK
Fourth root words length: 4.36191444098 4.48200974243 97% => OK
words length more than 5 chars: 0.375690607735 0.338922669872 111% => OK
words length more than 6 chars: 0.314917127072 0.251872472559 125% => OK
words length more than 7 chars: 0.259668508287 0.174417080927 149% => OK
words length more than 8 chars: 0.198895027624 0.112833075102 176% => OK
Word Length SD: 3.16467541418 2.67179642975 118% => OK
Unique words: 214.0 212.727598566 101% => OK
Unique words percentage: 0.591160220994 0.524397521467 113% => OK
Word variations: 68.9369114459 59.2087087015 116% => OK
How many sentences: 19.0 20.6684587814 92% => OK
Sentence length: 19.0526315789 20.5533526081 93% => OK
Sentence length SD: 47.6829905734 48.84282405 98% => OK
Chars per sentence: 122.894736842 120.699889404 102% => OK
Words per sentence: 19.0526315789 20.5533526081 93% => OK
Discourse Markers: 0.894736842105 0.644075263715 139% => OK
Paragraphs: 5.0 4.5376344086 110% => OK
Language errors: 0.0 5.54480286738 0% => OK
Readability: 50.5443442861 45.7405998639 111% => OK
Elegance: 1.45132743363 1.45489161554 100% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.144456628582 0.300154397459 48% => OK
Sentence sentence coherence: 0.0705473163281 0.103427244359 68% => OK
Sentence sentence coherence SD: 0.0475195660395 0.0752933317313 63% => OK
Sentence paragraph coherence: 0.486046796729 0.497263757937 98% => OK
Sentence paragraph coherence SD: 0.132652540802 0.151897553556 87% => OK
Sentence topic coherence: 0.0533450561251 0.114077575197 47% => OK
Sentence topic coherence SD: 0.0339363580895 0.0781384742642 43% => The sentences are too close to each other.
Paragraph paragraph coherence: 0.280448477855 0.336927656856 83% => OK
Paragraph paragraph coherence SD: 0.0872092598805 0.067059652881 130% => OK
Paragraph topic coherence: 0.0953547151604 0.210909579961 45% => OK
Paragraph topic coherence SD: 0.0372763916321 0.0618886996521 60% => OK
Task Achievement:
Sentences with positive sentiment : 12.0 11.8870967742 101% => OK
Sentences with negative sentiment : 4.0 3.86379928315 104% => OK
Sentences with neutral sentiment: 3.0 4.91756272401 61% => OK
Positive topic words: 7.0 8.42114695341 83% => OK
Negative topic words: 2.0 2.4623655914 81% => OK
Neutral topic words: 1.0 2.75985663082 36% => OK
Total topic words: 10.0 13.6433691756 73% => OK
What are sentences with positive/Negative/neutral sentiment?
---------------------
Rates: 86.6666666667 out of 100
Scores by essay e-grader: 26.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Discourse Markers used:
['also', 'but', 'consequently', 'first', 'however', 'if', 'moreover', 'so', 'therefore', 'well', 'while', 'in addition', 'in fact', 'such as', 'as well as', 'in all cases', 'on the other hand']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.216216216216 0.229887763892 94% => OK
Verbs: 0.162162162162 0.158761421928 102% => OK
Adjectives: 0.0859950859951 0.0866891130778 99% => OK
Adverbs: 0.0638820638821 0.046263068375 138% => OK
Pronouns: 0.0515970515971 0.0685040099705 75% => OK
Prepositions: 0.125307125307 0.118717715034 106% => OK
Participles: 0.0614250614251 0.0351676179071 175% => OK
Conjunctions: 3.16467541418 2.67179642975 118% => OK
Infinitives: 0.034398034398 0.0309702414327 111% => OK
Particles: 0.002457002457 0.00188951952338 130% => OK
Determiners: 0.100737100737 0.0887237588012 114% => OK
Modal_auxiliary: 0.017199017199 0.0209618222197 82% => OK
WH_determiners: 0.012285012285 0.0139019557991 88% => OK
Vocabulary words and sentences:
No of characters: 2335.0 2387.08602151 98% => OK
No of words: 362.0 408.028673835 89% => OK
Chars per words: 6.45027624309 5.86048508987 110% => OK
Fourth root words length: 4.36191444098 4.48200974243 97% => OK
words length more than 5 chars: 0.375690607735 0.338922669872 111% => OK
words length more than 6 chars: 0.314917127072 0.251872472559 125% => OK
words length more than 7 chars: 0.259668508287 0.174417080927 149% => OK
words length more than 8 chars: 0.198895027624 0.112833075102 176% => OK
Word Length SD: 3.16467541418 2.67179642975 118% => OK
Unique words: 214.0 212.727598566 101% => OK
Unique words percentage: 0.591160220994 0.524397521467 113% => OK
Word variations: 68.9369114459 59.2087087015 116% => OK
How many sentences: 19.0 20.6684587814 92% => OK
Sentence length: 19.0526315789 20.5533526081 93% => OK
Sentence length SD: 47.6829905734 48.84282405 98% => OK
Chars per sentence: 122.894736842 120.699889404 102% => OK
Words per sentence: 19.0526315789 20.5533526081 93% => OK
Discourse Markers: 0.894736842105 0.644075263715 139% => OK
Paragraphs: 5.0 4.5376344086 110% => OK
Language errors: 0.0 5.54480286738 0% => OK
Readability: 50.5443442861 45.7405998639 111% => OK
Elegance: 1.45132743363 1.45489161554 100% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.144456628582 0.300154397459 48% => OK
Sentence sentence coherence: 0.0705473163281 0.103427244359 68% => OK
Sentence sentence coherence SD: 0.0475195660395 0.0752933317313 63% => OK
Sentence paragraph coherence: 0.486046796729 0.497263757937 98% => OK
Sentence paragraph coherence SD: 0.132652540802 0.151897553556 87% => OK
Sentence topic coherence: 0.0533450561251 0.114077575197 47% => OK
Sentence topic coherence SD: 0.0339363580895 0.0781384742642 43% => The sentences are too close to each other.
Paragraph paragraph coherence: 0.280448477855 0.336927656856 83% => OK
Paragraph paragraph coherence SD: 0.0872092598805 0.067059652881 130% => OK
Paragraph topic coherence: 0.0953547151604 0.210909579961 45% => OK
Paragraph topic coherence SD: 0.0372763916321 0.0618886996521 60% => OK
Task Achievement:
Sentences with positive sentiment : 12.0 11.8870967742 101% => OK
Sentences with negative sentiment : 4.0 3.86379928315 104% => OK
Sentences with neutral sentiment: 3.0 4.91756272401 61% => OK
Positive topic words: 7.0 8.42114695341 83% => OK
Negative topic words: 2.0 2.4623655914 81% => OK
Neutral topic words: 1.0 2.75985663082 36% => OK
Total topic words: 10.0 13.6433691756 73% => OK
What are sentences with positive/Negative/neutral sentiment?
---------------------
Rates: 86.6666666667 out of 100
Scores by essay e-grader: 26.0 Out of 30
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.