17. The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
The author recommends that the television station must spend more time to weather and local news than the national news for attracting viewers. When memorandum is considered as a whole, argument reveals several instances of weak reasoning and fails to mention key points. To support the argument, the author notes that local companies are cancelling their advertising contracts with the channel and there are complaints about the coverings of the station. However, the author misses information about complaints, such as the number and context of them. Also, manager does not mention the alternative reasonings for the canceled contracts. Hence, author must present evidences on the relevance of complains and the connection of failed contracts with the news.
To begin with, author readily assumes that several complaints have been made by the viewers. Unless the point is based on a solid ground, one cannot build a case on the issue. There must be a recording that keeps the number of complaints from the viewers also the content. Problems of viewers can be related to quality of the local news or the text that are written by the anchor. The recordings must be current and reliable. Thus the argument would have been much more convincing if it explicitly stated that percentage of viewers, who are annoyed by time spent on the national views coverages.
In addition to that, author claims that companies are not pleasant with the time devoted national news. According to manager's view, since local news are not covered long durations and local viewers are declined, companies that have contracts cannot reach out the customers. So that authorities are determined to cancel advertising contracts with the station. Again argument is an unwarranted assumption as it does not demonstrate any concrete connection between the cancelings and covering national news more. To illustrate further, there could be sevaral reasons to cancel a contract. Economic crisis might hit the local companies or the budget deficit can be occurred in the company. In fact, there is a chance that canceling is not relevant to station at all. Companies might be thriving lately so that they do not need any advertisement on the channels. If the argument had provided that, companies are bluntly informing the reason why they are canceling, which must be the less coverage of the local news, it would have been a lot more plausible to reader.
Lastly, taking the above assumptions as warranted, author still needs to show evidence on how it certainly helps channel to attract more viewers. For instance, if there could be a fully reflecting and valid survey that asks viewers preferring the channel or not in the following of increased local news, assumption might be true. On the other side, channel could lose the viewers selecting the station for national views. Without evidentiary survey or detailed analysis on the viewer base, reader is left with the impression that claims made by author are more of an inkling idea rather than a substantiated case.
In conclusion, argument is not persuasive as it sounds. To strenghen the claims, manager must provide better evidences, perhaps a detailed survey and analysis on both the viewers and the companies giving up on the contracts. Lastly, better to evaluate the recommendation would be a success, again it would be necessary to ask the viewers about their preferences especially when this regulation is alive.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-01-27 | jason123 | 69 | view |
| 2020-01-10 | ali.rs | 50 | view |
| 2020-01-03 | Navjot-kaur | 55 | view |
| 2019-12-29 | Reetin | 55 | view |
| 2019-12-19 | Shams Tarek | 73 | view |
- 17.The following is a memorandum from the business manager of a television station."Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the c 53
- As people rely more and more on technology to solve problems, the ability of humans to think for themselves will surely deteriorate.As people rely more and more on technology to solve problems, the ability of humans to think for themselves will surely det 70
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 28 15
No. of Words: 560 350
No. of Characters: 2821 1500
No. of Different Words: 261 200
Fourth Root of Number of Words: 4.865 4.7
Average Word Length: 5.038 4.6
Word Length SD: 2.657 2.4
No. of Words greater than 5 chars: 211 100
No. of Words greater than 6 chars: 168 80
No. of Words greater than 7 chars: 113 40
No. of Words greater than 8 chars: 79 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20 21.0
Sentence Length SD: 7.211 7.5
Use of Discourse Markers (%): 0.536 0.12
Sentence-Text Coherence: 0.269 0.35
Sentence-Para Coherence: 0.453 0.50
Sentence-Sentence Coherence: 0.041 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 427, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...ecordings must be current and reliable. Thus the argument would have been much more ...
^^^^
Line 9, column 275, Rule ID: SENTENCE_FRAGMENT[3]
Message: “So that” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ntracts cannot reach out the customers. So that authorities are determined to cancel ad...
^^^^^^^
Transition Words or Phrases used:
also, hence, however, if, lastly, so, still, thus, for instance, in addition, in conclusion, in fact, such as, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 33.0 19.6327345309 168% => OK
Auxiliary verbs: 21.0 12.9520958084 162% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 19.0 13.6137724551 140% => OK
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 64.0 55.5748502994 115% => OK
Nominalization: 25.0 16.3942115768 152% => OK
Performance on vocabulary words:
No of characters: 2900.0 2260.96107784 128% => OK
No of words: 560.0 441.139720559 127% => OK
Chars per words: 5.17857142857 5.12650576532 101% => OK
Fourth root words length: 4.8645985582 4.56307096286 107% => OK
Word Length SD: 2.71559179103 2.78398813304 98% => OK
Unique words: 267.0 204.123752495 131% => OK
Unique words percentage: 0.476785714286 0.468620217663 102% => OK
syllable_count: 885.6 705.55239521 126% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 11.0 4.22255489022 261% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 28.0 19.7664670659 142% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 44.1740527773 57.8364921388 76% => OK
Chars per sentence: 103.571428571 119.503703932 87% => OK
Words per sentence: 20.0 23.324526521 86% => OK
Discourse Markers: 4.42857142857 5.70786347227 78% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 16.0 6.88822355289 232% => Less negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.189347660018 0.218282227539 87% => OK
Sentence topic coherence: 0.053252166856 0.0743258471296 72% => OK
Sentence topic coherence SD: 0.0699359664092 0.0701772020484 100% => OK
Paragraph topic coherence: 0.104201347052 0.128457276422 81% => OK
Paragraph topic coherence SD: 0.0596661633898 0.0628817314937 95% => OK
Essay readability:
automated_readability_index: 13.0 14.3799401198 90% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 12.76 12.5979740519 101% => OK
dale_chall_readability_score: 8.52 8.32208582834 102% => OK
difficult_words: 138.0 98.500998004 140% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.