The author concludes that Super Screen (SS) should allocate a greater share of its budget next year for advertising based on the increased positive movie reviews and the decreased people who attend SS produced movies. The decision should be made with more careful consideration of supporting evidences like ongoing trend of watching movies and people feedback.
Primarily, the author has stated, according to a report, that fewer people attended SS produced movies during last year. The trend of watching movies is changing by time to time. Theatres was the only option before some decades, then cassettes were invented, then pirated online screening were invaded and now online streaming. There is a serious debate ongoing about the dominance of online streaming applications such as Netflix, Amazon Prime and the imbalance of theatre viewers, since most people prefer watching movies from home. So, it is essential to know in what is the ongoing trend when the author made this conclusion. In addition with that, movie industry is relentlessly struggling to subjugate movie piracy problems. The piracy also could have been a factor of reduced movie attendants in the period of theatre craze. By providing additional information about the trend in watching movies and the analyzing whether SS produced movies are leaked as piracy movies, the author could strengthen his decision.
Furthermore, the author has mentioned about the percentage increase in positive reviews by movie reviewers. Before considering this fact, we need to analyze the overall increase in movie reviewers. There were times when people only relied on television shows movie reviewing to know about the movie quality. But, in the internet dominated world, people has so many sources to know about a movie's quality and there are many people who posts reviews about every movies they watch, which increases every year. Therefore, considering the increase of movie reviews is also dependent on the time we talk about. The author should analyze a overall movie reviewers in the domain and people's reliability on the reviews to consider the fact in making a decision.
I can concede that what the author has presented is potentially a good idea, but still the argument needs to be addressed the aforementioned, with more evidences and additional informations before accepting or rejecting the decision.
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- "Argument Topic: "The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced 49
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 376 350
No. of Characters: 1956 1500
No. of Different Words: 191 200
Fourth Root of Number of Words: 4.403 4.7
Average Word Length: 5.202 4.6
Word Length SD: 2.617 2.4
No. of Words greater than 5 chars: 160 100
No. of Words greater than 6 chars: 109 80
No. of Words greater than 7 chars: 80 40
No. of Words greater than 8 chars: 51 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.118 21.0
Sentence Length SD: 7.843 7.5
Use of Discourse Markers (%): 0.529 0.12
Sentence-Text Coherence: 0.357 0.35
Sentence-Para Coherence: 0.529 0.50
Sentence-Sentence Coherence: 0.126 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 3, column 634, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[2]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: addition,
...hen the author made this conclusion. In addition with that, movie industry is relentless...
^^^^^^^^
Line 5, column 632, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...e talk about. The author should analyze a overall movie reviewers in the domain a...
^
Transition Words or Phrases used:
also, but, furthermore, so, still, then, therefore, in addition, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 13.0 28.8173652695 45% => OK
Preposition: 53.0 55.5748502994 95% => OK
Nominalization: 6.0 16.3942115768 37% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2001.0 2260.96107784 89% => OK
No of words: 376.0 441.139720559 85% => More content wanted.
Chars per words: 5.32180851064 5.12650576532 104% => OK
Fourth root words length: 4.40348946061 4.56307096286 97% => OK
Word Length SD: 2.68040644532 2.78398813304 96% => OK
Unique words: 196.0 204.123752495 96% => OK
Unique words percentage: 0.521276595745 0.468620217663 111% => OK
syllable_count: 635.4 705.55239521 90% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 8.0 4.22255489022 189% => OK
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 50.4519367703 57.8364921388 87% => OK
Chars per sentence: 117.705882353 119.503703932 98% => OK
Words per sentence: 22.1176470588 23.324526521 95% => OK
Discourse Markers: 4.23529411765 5.70786347227 74% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.147658827616 0.218282227539 68% => OK
Sentence topic coherence: 0.053544198501 0.0743258471296 72% => OK
Sentence topic coherence SD: 0.0536743540257 0.0701772020484 76% => OK
Paragraph topic coherence: 0.0862984221145 0.128457276422 67% => OK
Paragraph topic coherence SD: 0.0580426756303 0.0628817314937 92% => OK
Essay readability:
automated_readability_index: 14.7 14.3799401198 102% => OK
flesch_reading_ease: 40.69 48.3550499002 84% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.1 12.197005988 107% => OK
coleman_liau_index: 13.58 12.5979740519 108% => OK
dale_chall_readability_score: 9.18 8.32208582834 110% => OK
difficult_words: 106.0 98.500998004 108% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.