"The best way to reverse Aura Cosmetic's recent decline in profitability is to require each new employee in Aura's sales division to enroll in the popular SureSale seminar. After all, apparel company DressRite recently incorporated SureSale's week-long seminar into its training program for all new retail sales staff, and DressRite's total retail sales have increased dramatically since then. Besides, the SureSale sales system has been widely adopted among the nation's twenty largest companies."
Identify the argument's stated and/or unstated assumptions, explain how the argument depends on them, and discuss what the implications might be if those assumptions prove unwarranted.
That The BEST WAY to reverse Aura Cosmetic's recent decline in profitability is a generalisation that doesn't put into consideration the various facets of production, marketing, sales and other internal administrative structures that could contribute to the profitability of the organisation. One needs to determine if the administrative and production costs do not outweigh the profits recorded from sales. The conclusion also assumes that there is only one way to increase the profitability and does not explore several other options such as increasing market share and increasing sales price. The author assumes that the utilisation of the suresale system has contributed to the total retail sales of Dressrite without sufficient proof and also that the adoption of the sales system as done by the top twenty largest companies would automatically enhance the profittablity of Aura cosmetics. One also needs to take note of the difference in needs of both companies, Aura cosmetics wantrs to increase profitability while Dressrite inmproved on sales. All these assumptions are rife with loopholes and are flawed if considere from various other angles.
The assumption that the enrollment of the new employees in the sale's division to enrol in the seminar could imply that the organisation's recruitment strategies are weak and that the organisation does not have sufficient expertise in hiring qualified hands. The enrty level of each new staff could be a determining factor in the decision if they should be enrolles in the seminar. Lets assume a consultant was hired as part of the newsales team, would he also be required to partake in the seminar? This assumption o fthe need for all new sales employee to enroll in the organisations seminar also implies that there is sfficient money in the organisation's coffers to pay for the training of the new staff or that the seminar will be free. It does not put into consideration the cost of organising the seminar. If the organisation is looking for ways to increase profitability, spending money on a seminar for new staff is definitely a way to deplete funds and not increase it.
The author also cites the use of the seminar by DressRite an apparael company to improve sales. One needs to cnsider that Dressrite is an apparrel comany while Aura is a cosmetic company. Although both organisations seem to be in the same Fashion industry, their products and services differ distinctly and cater to different age groups. One also needs to dtermine if the increase in sales as a result of the semanar equals a consequent increase in theprofits of the apparel company. The target audience and the types of customers they cater to definitely matters in this regard. If both companies operate in a community where there are more elderly people than young people, The apparel company will definitely make more sales than the cosmetic company because elderly people will buy more clothes than use cosmetics.
The recent decline was assumed to be as a result of the organisation's weakness. Could there be other factors responsuble for this recent decline such factors include a general economic downturn or a natural disaster. In either cases people will first choose to use their available resources for basic necessities- focusing on needs such as food, clothing and shelther. Cosmetics would become a luxury to them and might result to a decreas ein profits of the organisation.
In all, the assumption that utilising the suresale seminar will increase profitability is not cogent enough. Other sales methods such as online marketing, increase in sales prices and expanding market share would definitely be other options to increasing the profitability of the organisation
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-08-14 | funmiadebajo | 69 | view |
- "The best way to reverse Aura Cosmetic's recent decline in profitability is to require each new employee in Aura's sales division to enroll in the popular SureSale seminar. After all, apparel company DressRite recently incorporated SureSale 69
- The following is a memorandum from the business manager of a television station. "Over the past year, our evening new program has devoted increased time to national news and decreased time to local and weather news. During this period, most of the co 55
Comments
Essay evaluation report
The introduction is too long.
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Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 24 15
No. of Words: 603 350
No. of Characters: 3082 1500
No. of Different Words: 266 200
Fourth Root of Number of Words: 4.955 4.7
Average Word Length: 5.111 4.6
Word Length SD: 2.95 2.4
No. of Words greater than 5 chars: 222 100
No. of Words greater than 6 chars: 180 80
No. of Words greater than 7 chars: 124 40
No. of Words greater than 8 chars: 85 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.125 21.0
Sentence Length SD: 9.888 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.304 0.35
Sentence-Para Coherence: 0.513 0.50
Sentence-Sentence Coherence: 0.08 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 102, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
... profitability is a generalisation that doesnt put into consideration the various face...
^^^^^^
Line 3, column 20, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...us other angles. The assumption that the enrollment of the new employees in t...
^^
Line 3, column 125, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'organisations'' or 'organisation's'?
Suggestion: organisations'; organisation's
...rol in the seminar could imply that the organisations recruitment strategies are weak and tha...
^^^^^^^^^^^^^
Line 3, column 382, Rule ID: LETS_LET[1]
Message: Did you mean 'Let's'?
Suggestion: Let's
...they should be enrolles in the seminar. Lets assume a consultant was hired as part o...
^^^^
Line 3, column 572, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'organisations'' or 'organisation's'?
Suggestion: organisations'; organisation's
...all new sales employee to enroll in the organisations seminar also implies that there is sffi...
^^^^^^^^^^^^^
Line 3, column 680, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...the organisations coffers to pay for the training of the new staff or that the se...
^^^^
Line 5, column 61, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...s the use of the seminar by DressRite an apparael company to improve sales. One ...
^^
Line 7, column 57, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'organisations'' or 'organisation's'?
Suggestion: organisations'; organisation's
...ne was assumed to be as a result of the organisations weakness. Could there be other factors ...
^^^^^^^^^^^^^
Line 7, column 296, Rule ID: BASIC_FUNDAMENTALS[1]
Message: Use simply 'necessities'.
Suggestion: necessities
...se to use their available resources for basic necessities- focusing on needs such as food, clothi...
^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, but, first, if, look, so, while, such as, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 73.0 55.5748502994 131% => OK
Nominalization: 20.0 16.3942115768 122% => OK
Performance on vocabulary words:
No of characters: 3127.0 2260.96107784 138% => OK
No of words: 602.0 441.139720559 136% => Less content wanted.
Chars per words: 5.19435215947 5.12650576532 101% => OK
Fourth root words length: 4.95335121839 4.56307096286 109% => OK
Word Length SD: 2.97834231617 2.78398813304 107% => OK
Unique words: 261.0 204.123752495 128% => OK
Unique words percentage: 0.433554817276 0.468620217663 93% => More unique words wanted or less content wanted.
syllable_count: 1026.9 705.55239521 146% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 24.0 19.7664670659 121% => OK
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 65.3719592452 57.8364921388 113% => OK
Chars per sentence: 130.291666667 119.503703932 109% => OK
Words per sentence: 25.0833333333 23.324526521 108% => OK
Discourse Markers: 2.45833333333 5.70786347227 43% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 13.0 8.20758483034 158% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.258679571751 0.218282227539 119% => OK
Sentence topic coherence: 0.0722213591864 0.0743258471296 97% => OK
Sentence topic coherence SD: 0.0533350760737 0.0701772020484 76% => OK
Paragraph topic coherence: 0.13502482479 0.128457276422 105% => OK
Paragraph topic coherence SD: 0.0451129480269 0.0628817314937 72% => OK
Essay readability:
automated_readability_index: 15.6 14.3799401198 108% => OK
flesch_reading_ease: 37.64 48.3550499002 78% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.2 12.197005988 116% => OK
coleman_liau_index: 13.12 12.5979740519 104% => OK
dale_chall_readability_score: 8.81 8.32208582834 106% => OK
difficult_words: 150.0 98.500998004 152% => OK
linsear_write_formula: 15.5 12.3882235529 125% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 16.0 11.9071856287 134% => OK
What are above readability scores?
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Write the essay in 30 minutes.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.