The following is a memorandum from the business manager of a television station. "Over the past year, our evening new program has devoted increased time to national news and decreased time to local and weather news. During this period, most of the complaints we got from viewers were concerned with our station's reportage of local and weather news. In addition, local businesses that used to advertise during our late night evening program have just canceled their advertising contract with us. Therefore, in order to attract more viewers to us and stop losing advertising revenues we should restore time devoted to local and weather news to its former level."
Write a response in which you discuss the specific evidence needed to evaluate argument and explain how the evidence will weaken or strengthen the argument.
The specific evidence required to evaluate the author's arguement is an decrease in viewership due to recent focus on national news as against weather and local news. The author argues that that the restoration of time devoted to wether and local news to its former level will attract viewers and increase advertising revenues.
Although he cited that viewers have complained about the station's coverage of weather and local news, the author has not mentioned that this has reduced viewership on the station during the evening period. The reportage of wether and local news was not totally eliminated, the post says it was reduced.
The author also did not mention the reason for the focus on the late night news on national events. The reason for the reduction in time for local and wether news could be because of more nationally significant events like an election. In such a significant moment in the nation's history, it will be ideal to focus on national activities as against focusing on local news. An increase in the timing devoted to national news during such a period would generate subsequent complaints about focusing on seemingly 'irrelevant news' in place of a national news. This could generate an adverse effect on viewership and subsequently advertising programes.
Who waits till evening time to get weather reports when it can be gotten at the click of a phine? In recent times, young people rely more on phones social media and mobile technology for news updates, millenials in particular are almost shunning the use of traditional mass media for their information need. This might be the gap identified by the local businesses. In order to determine that advertisement contracts were canceled due to the devotion of more time to national news, one needs to consider the types of adverts that were placed, the age-group of the viewers, The target audience of the local companies and the relevance of the products and services being advertised to the viewers. The adverts probably do not generate sufficient returns to the local companies based on the types of customer they are targeting which might not be watching the evening news. They could also be focusing on expanding their reach through the use of cheaper and more effective information dissemination modes such as social media.
The strength of the arguement is strongly weakened by the above mentioned points, it is obvious that the increase in time devoted to local and weather news might not necesarily increase viewership and advertising contracts.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-08-13 | funmiadebajo | 55 | view |
- "The best way to reverse Aura Cosmetic's recent decline in profitability is to require each new employee in Aura's sales division to enroll in the popular SureSale seminar. After all, apparel company DressRite recently incorporated SureSale 69
- The following is a memorandum from the business manager of a television station. "Over the past year, our evening new program has devoted increased time to national news and decreased time to local and weather news. During this period, most of the co 55
Comments
Essay evaluation report
Need to argue against the conclusion always. For this topic it is:
'Therefore, in order to attract more viewers to us and stop losing advertising revenues we should restore time devoted to local and weather news to its former level.'
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Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 416 350
No. of Characters: 2087 1500
No. of Different Words: 190 200
Fourth Root of Number of Words: 4.516 4.7
Average Word Length: 5.017 4.6
Word Length SD: 2.65 2.4
No. of Words greater than 5 chars: 154 100
No. of Words greater than 6 chars: 123 80
No. of Words greater than 7 chars: 90 40
No. of Words greater than 8 chars: 50 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26 21.0
Sentence Length SD: 10.229 7.5
Use of Discourse Markers (%): 0.188 0.12
Sentence-Text Coherence: 0.359 0.35
Sentence-Para Coherence: 0.546 0.50
Sentence-Sentence Coherence: 0.106 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 69, Rule ID: EN_A_VS_AN
Message: Use 'a' instead of 'an' if the following word doesn't start with a vowel sound, e.g. 'a sentence', 'a university'
Suggestion: a
...ed to evaluate the authors arguement is an decrease in viewership due to recent fo...
^^
Line 1, column 186, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: that
...ther and local news. The author argues that that the restoration of time devoted to weth...
^^^^^^^^^
Line 2, column 58, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
... that viewers have complained about the stations coverage of weather and local news, the...
^^^^^^^^
Line 4, column 101, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...the late night news on national events. The reason for the reduction in time for lo...
^^^
Line 4, column 273, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'nations'' or 'nation's'?
Suggestion: nations'; nation's
...on. In such a significant moment in the nations history, it will be ideal to focus on ...
^^^^^^^
Line 4, column 318, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ns history, it will be ideal to focus on national activities as against focusing ...
^^
Line 4, column 540, Rule ID: A_UNCOUNTABLE[3]
Message: Uncountable nouns are usually not used with an indefinite article. Use simply 'national news'.
Suggestion: national news
...n seemingly irrelevant news in place of a national news. This could generate an adverse effect ...
^^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, if, so, in particular, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 20.0 28.8173652695 69% => OK
Preposition: 62.0 55.5748502994 112% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 2125.0 2260.96107784 94% => OK
No of words: 416.0 441.139720559 94% => More content wanted.
Chars per words: 5.10817307692 5.12650576532 100% => OK
Fourth root words length: 4.51620172871 4.56307096286 99% => OK
Word Length SD: 2.68049326572 2.78398813304 96% => OK
Unique words: 194.0 204.123752495 95% => OK
Unique words percentage: 0.466346153846 0.468620217663 100% => OK
syllable_count: 673.2 705.55239521 95% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 64.1461953275 57.8364921388 111% => OK
Chars per sentence: 132.8125 119.503703932 111% => OK
Words per sentence: 26.0 23.324526521 111% => OK
Discourse Markers: 2.25 5.70786347227 39% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.322280066297 0.218282227539 148% => OK
Sentence topic coherence: 0.120390268105 0.0743258471296 162% => OK
Sentence topic coherence SD: 0.0774769958688 0.0701772020484 110% => OK
Paragraph topic coherence: 0.21001970001 0.128457276422 163% => OK
Paragraph topic coherence SD: 0.0393446722172 0.0628817314937 63% => OK
Essay readability:
automated_readability_index: 15.6 14.3799401198 108% => OK
flesch_reading_ease: 45.09 48.3550499002 93% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 12.65 12.5979740519 100% => OK
dale_chall_readability_score: 9.06 8.32208582834 109% => OK
difficult_words: 109.0 98.500998004 111% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.